Ep. 56: Leveraging VR for Product Design and Marketing with Tony Parisi of Unity Technologies

Summary: Tony joins us to discuss Unity’s storied background in extended reality and how the company is expanding beyond gaming to support product design, medical and data visualization and non-gaming entertainment applications. He shares his interest in AR and VR that touches the consumer, the factors that have made immersive marketing scalable, and how Unity is working with brands to explore possibilities in the space. Listen in as Tony speaks to Unity’s potential collaborations with developers as well as the company’s current work on a lightweight playback system and scriptable render pipeline.