Ep. 49: Leveraging VR to Make Ads an Experience with Ara Parikh and Michael Rucker of OmniVirt

Summary: Ara and Michael join us today to explain how OmniVirt helps brands and publishers distribute and monetize immersive media experiences. We discuss the OmniVirt’s competitive advantage, exploring the reasons why publishers are increasingly investing in their own sites. Ara and Michael share their first VR experiences and explore the significance of creating compelling VR content. Listen in to understand the top use cases for VR in advertising and learn the value in making ads an experience.