Summary: 'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing. Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book. You’ll learn: • Why your website isn’t for you • Rich’s proven techniques for improving website conversions and keeping customers happy • Why SEO is a critical marketing channel for SMEs • The key difference between social platforms and social networking • How the changing landscape of social media is opening huge opportunities digital ads • Rich’s number 1 method for getting customers returning to your site repeatedly • Why Google Analytics is like jogging sneakers • Why it’s critical for you to be using Google’s URL Builder for your email and social campaigns • The one thing you should do to improve your digital marketing campaigns today Visit... <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
