Summary: Gaining new customers is critical for any business that wants to grow and flourish. And perhaps even more important is retention of the valuable customers in which you invested so much time and money. Newsletters are an incredible tool to impart information, establish expertise and stay top of mind. Our special guest on this episode of Sales Chalk Talk is newsletter marketing expert, Jim Palmer. Really, Jim is an expert in all areas of marketing, sales and life. Here’s what you’ll hear on this show: • How to produce tremendous newsletters that can at least double your client retention • How to structure and produce a successful newsletter • How to effectively reduce fear and go for the gold • And much more! Join incomparable co-host, Jim Hamlin and me as we pick the brain of this eminently successful businessman, coach, author and speaker. Oh, and we had a lot of fun on this one too! Jim’s website is http://getjimpalmer.com
