Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

Summary: When do people realize value from your product? It's not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us to explain how understanding the characteristics of the purchase and commitment process from his customers' perspective helped him build a highly effective sales process (for his customers and his business). Show Notes <a href="http://gotealeaf.com">Visit Tealeaf Academy</a> <a href="https://twitter.com/cglee">Follow Chris Lee on Twitter</a> <a href="https://t.co/5JLI9ozoVo">Ecommerce Influence Podcast</a> <a href="http://jobstobedoneradio.org" target="_blank"></a>