Summary: "Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it's tasty. In the internet world he would wait four weeks and then email everyone who has ever been at his restaurant with a Survey Monkey link, and say, 'Hey guys. Did you or did you not have the French onion soup? If you did, can you remember if it was nice?'" This week <a href="https://twitter.com/destraynor">Des Traynor</a>, co-founder at <a href="https://www.intercom.io/">Intercom</a> joins us on Jobs-to-be-Done Radio to talk about how Intercom is changing the way we launch and test features on the web, and how Jobs-to-be-Done is playing a role in the work they're doing. The Customer is not the Fundamental Unit of Analysis Des shares interesting insight about his focus on understanding the tasks that the users are trying to compete (and the context surrounding the task) as opposed to trying to understand the users themselves. When is the Last Time Your Web Analytics Did Analysis For You? We also revisit the long-standing topic of what is true consumption. If your web business is a freemium model, is a sign-up (free demo) actually considered consumption? What is the user actually trying to get done, and how can we measure if your solution is actually doing the job? Do you know how many people are paying for your product but aren't using it and are about to quit? (zombie revenue) Show Notes <a href="http://businessofsoftware.org/2013/12/delivering-yesterdays-broken-technology-tomorrow-product-strategy-is-about-saying-no-intercoms-des-traynor/">Product Strategy is about Saying "No" (VIDEO: Des at Business of Software 2013)</a> <a href="https://twitter.com/destraynor">Follow Des on Twitter</a> <a href="https://www.intercom.io/">Take Intercom for a spin.</a> <a href="http://jobstobedoneradio.org" target="_blank"></a>
