Summary: Nir Barkat, Mayor of Jerusalem, tells a Chicago audience about his ambitious goal to bring 10 million tourists a year to a city that he says has one of the “best brands in the world.” “Over 3.5 billion people on earth long to come to Jerusalem at least once in their lifetime. Yet when you check and see, how are we in fulfilling that potential, there’s a huge, huge gap,” Barkat told a group of Chicago Jewish leaders at a May 17 meeting at the Jewish Federation of Metropolitan Chicago. “You’re all shareholders of the city of Jerusalem. Our goal is to think how we can create a better Jerusalem for the benefit of the next generation,” he said.
