Your Marketing Department show

Your Marketing Department

Summary: Entrepreneurs: this is what your CMO would tell you ... if you had one! We share the experience gained over 30 years of marketing for world-class organizations PLUS strategies implemented marketing for nonprofits with no budget, and combine the golden nuggets of marketing wisdom I have learned into effective, efficient, easy-to-implement and affordable marketing strategies for small businesses and entrepreneurs.

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Podcasts:

 The New SEO: Part 1 - Answer Box | File Type: audio/mpeg | Duration: 00:11:41

Search engine results have been changing quite a bit recently. With the addition of voice search, plus some new Google algorithm updates, it may require you to fine tune your strategy. In this series we will be discussing what you need to be considering in your content strategy. This is part 1 of a multi-part series. Join our NEW SEO implementation group - visit https://vickywu.us for details!

 Do I Need to Apply for Facebook Messenger Chatbot Messaging? | File Type: audio/mpeg | Duration: 00:09:48

A question I've been getting a lot recently from clients who are just getting into Facebook Messenger chat bots is whether or not they need to apply for the subscription messaging option. We provide some insight on that topic. More tips available on our blog at https://vickywu.us/blog

 Social Media Engagement Benchmarks | File Type: audio/mpeg | Duration: 00:15:06

I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media. Rival IQ recently shared their 2018 Social Media Industry Benchmark report, these are a few of the general highlights from across all industries that I found most helpful. Find their report at https://www.rivaliq.com/blog/2018-soc... View more of our marketing tips at https://vickywu.us/blog

 Optimizing For Voice Search | File Type: audio/mpeg | Duration: 00:11:35

How Does Your Local Business Get Found Online? Hint: It May Not Be Traditional SEO. 4 Tips to Get Your Local Business Found on Voice Search. More marketing tips at https://vickywu.us/blog

 Optimizing LinkedIn for Marketing Your Brand Part 3: Posting and Searching | File Type: audio/mpeg | Duration: 00:17:34

Part 3 in our series on Using LinkedIn for Marketing Your Brand

 Optimizing Your LinkedIn Profile for Marketing Your Business Part 4: Paid Options | File Type: audio/mpeg | Duration: 00:16:15

Part 4 of our series on marketing your business on LinkedIn discussed some of the unique paid options which can be a great strategy for B2B marketing. Read more ahttps://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-4/ Resources discussed in this video: HubSpot's overview of LinkedIn Sales Navigator: https://blog.hubspot.com/sales/hidden-sales-navigator-features Our Best Times to Post on Social Media eBook: https://vickywu.us/downloads/best-times-to-post/

 Best Times To Post on Social Media | File Type: audio/mpeg | Duration: 00:09:39

This episode provides an overview of the best times to post on social media to see the best results and gain the most impressions. Find more at https://vickywu.us/blog

 Optimizing Your LinkedIn Profile for Marketing Your Brand Part 2: Summary Section | File Type: audio/mpeg | Duration: 00:13:18

LinkedIn Profile Optimization for Marketing Your Brand: Part 1 More marketing information and tips at https://vickywu.us/blog Free social media profile audit for your business: https://vickywu.us/free-social-media-audit/ Listen to Part 2: https://soundcloud.com/vickywuguru/optimizing-your-linkedin-profile-for-marketing-your-business-part-4-paid-options

 Optimizing Your LinkedIn Profile for Marketing Your Brand: Part 1 | File Type: audio/mpeg | Duration: 00:16:40

Optimizing Your LinkedIn Profile for Marketing Your Brand: Part 1 Request your free social media profile audit at https://vickywu.us/free-social-media-audit/ Listen to part 2: https://soundcloud.com/vickywuguru/optimizing-your-linkedin-profile-for-marketing-your-brand-part-2-summary-section

 Preparing Marketing For MLM Changes | File Type: audio/mpeg | Duration: 00:13:15

Changes are coming to the MLM business landscape, as we have seen with recent changes to some of the MLM platforms. If you are involved in an MLM, will you be prepared? And how can you have your marketing Plan B ready?

 The Importance of Marketing To Customers Where They Are | File Type: audio/mpeg | Duration: 00:22:16

Plus a few ideas and mini marketing case studies on different ways we have used this strategy. More marketing tips at https://vickywu.us/blog

 Do I Really Have To Do This Marketing Strategy? | File Type: audio/mpeg | Duration: 00:11:23

I get SO many questions about marketing a business that are along the lines of "I'm working with a marketing expert, and they tell me that I need to do ____________. Do I really have to?" This is my answer. https://vickywu.us/blog

 Why Social Media Marketing Is Important | File Type: audio/mpeg | Duration: 00:14:37

Why social media marketing is important for your small business #marketing #socialmediamarketing https://vickywu.us/blog

 How a Friend of a Friend Lost Her Entire 10K/Mo Etsy Store - and How You Can Prevent This | File Type: audio/mpeg | Duration: 00:19:19

How a Friend of a Friend Lost Her Entire 10K/Mo Etsy Store - and some steps you can take to prevent this from happening to you https://vickywu.us/blog

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