Your Marketing Department

Deborah Driggs, Actress / Model Turned Sales expert Deborah has had to reinvent herself multiple times and has learned that our growth doesn't happen during major success, it happens during major failure Deborah has gone from Playboy cover girl and centerfold to the top 5% in her profession nationwide. She will be sharing a couple of great tips: 1) In sales, no means maybe 2) Reinvention, resilience and success from losing to rebuilding completely over again 3) Plus a couple of busines tips for entrepreneurs IG: @deborahdriggs website: https://deborahdriggs.com

Sagan Morrow helps multi-passionate creatives and solopreneurs save 10+ hours every single week, maximize productivity based on their personality, and take strategic action to finally achieve their dreamy goals—without burning out. When she isn’t teaching about productivity, she hosts the Indie Author Weekly podcast and writes polyamorous romantic comedy novels. 2) Energy management as a foundation for time management 1) How to pivot in business when you're multi-passionate and want to do all the things Free gift (time-saving tips cheatsheet to save 45+ hours this month): https://SaganMorrow.com/savetime Plus free productivity tips in your inbox every week that will work together to really save you time in your business right away Twitter @saganlives IG @saganlives

Rob helps more people better understand how to develop and nurture the relationship with their email subscribers, as well as harness the power of their email lists by offering content that inspires, educates, and entertains. He teaches strategies to get writing done quickly, even for those that don't think they are good writers. He is dedicated to helping his clients increase their leads and sales with easy-to-implement content creation and list-building strategies. He is sharing tips with us today: 1 -Tips for developing relationship with your subscribers 2 - What's more important - being ocnsistent or being perfect Grab Rob's guide at https://writefastguide.com Learn more about Rob at https://robfortier.com --- https://www.facebook.com/RobFortierCTW/ --- https://www.instagram.com/rob_fortier_nyc/ --- https://www.linkedin.com/in/rob-fortier-764a377/ Access my 3x3 Marketing Matrix referenced in this episode

Entrepreneur Interview: Jasmin Haley, Beyond the Prophy: Avoiding Burnout and Growing to 6+ Figures Connect with Jasmin: Instagram https://www.instagram.com/itsjasminhaley Facebook https://www.instagram.com/itsjasminhaley Web https://jasminhaley.com More marketing strategy and tips at https://vickywu.us/blog Entrepreneur Interview: Jasmin Haley, Beyond the Prophy: Avoiding Burnout and Growing to 6+ Figures

16 Most Common DIY Website Design Mistakes I always tell entrepreneurs to get a website as quickly as possible, even if it's very basic DIY option. Yet I also know, at some point to make that growth into 7-figures and beyond to 10-figures, you need something that properly reflects the professionalism of your brand. Even until then, fixing some of these most common DIY website mistakes can mean a better experience for your prospects and customers, help them retain your information, and while increasing the "prettiness" of your website design doesn't directly relate to more sales, making these errors can mean fewer sales because your site will be less user-friendly. Here are 16 of the most common design mistakes I see most often on DIY websites. Get the checklist https://vickywu.us/downloads/website-design-checklist/ Request a free Website Design Audit at https://clientportal.vickywu.us/public/form/view/601431473120cf38599aea17 Free SEO audit https://vickywu.us/free-search-engine-optimization-seo-audit/ More marketing strategies and tips at https://vickywu.us/blog #marketing #website #diywebsite #entrepreneurship

This entrepreneur interview is with Alana Henry from The Writique and she has some great tips for job seekers and entrepreneurs. Impassioned by her desire to improve equity in access to career development resources, Alana opened her business with the goal of helping disenfranchised job seekers obtain help to stand out in a competitive market. Equipped with the experience of working with 1000+ professionals, Alana now leads a team of writers who transform bland resumes and LinkedIn profiles into powerful branding materials that help her clients secure interviews and competitive job offers. You can connect with Alana at LinkedIn https://www.linkedin.com/in/alanahenry Email alana@thewritique.com Instagram @thewritique Twitter @thewritique Connect with us at https://vickywu.us/blog for more marketing strategy and tips 00:16 Impassioned 00:40 Transform bland resumes and LinkedIn profiles into branding materiasl 01:00 A resume is marketing yourself, your resume shouldn't be a "career obituary" 01:30 How her business started as a side hustle 01:45 Working as an English teacher, she decided to stay home with her first child 02:00 Chose to try some writing and editing services to keep her brain active and make some extra money 02:30 How requests turned into a niche 03:05 How she was able to grow 03:30 Alana's initial marketing challenges - lack of capital 04:40 What she did instead of buying advertising 04:15 Bootstrapping your business 05:00 One of the things she didn't know - how much of the budget should you allocate to marketing? 05:45 Turning point for her business growth - the point when you transform from a side hustle to a real business 06:30 The importance of automated processes by using a CRM 06:40 One of the things I look for in a CRM 07:00 Why a website is SO critical for any size business, and the bad advice I hear about whether you need one 08:00 The impact of the pandemic on her business - people needing help to get back into the workforce 09:20 An interesting thing I've found from the entrepreneur interviews I've done since Covid hit 10:45 Biggest marketing issue as they grow - how to have a focused marketing effort outside of paid advertising when you can't network in person 11:50 Two tips - what Alana wishes someone had told her about being an entrepreneur 13:15 Great insight - _________ is _________ 13:45 I get two kinds of clients 14:15 The most important question I ask my clients about their website 14:45 The problems my prospective clients have run into outsourcing their website 15:30 The value of your time shouldn't be spent here 16:45 Alana's Tip #1 - the importance of networking 18:40 Knowing your goal 20:15 Giving yourself grace 20:34 The average job search is ________ months long 21:15 The long-term benefits of networking 22:15 If all you can do right now is one thing ... 22:50 How long it takes for your business to be profitable 23:30 The snowball effect - why people become an entrepreneur 24:10 SEO - there's a lot of information, conflicting information - what's critical? 24:55 One of the worst things you can do for SEO 25:20 All that SEO work now getting you penalized? 25:40 Google penalty and your website doesn't show in search at all 26:30 Problems at least two clients came to me with when their website didn't appear in search results 28:30 One of the best things you can do for SEO 30:00 Some of Google's newest SEO focuses 32:30 How to connect with Alana

Brand Yourself Online This marketing advice is great for existing entrepreneurs. It's also perfect for anyone who has been recently furloughed and either looking for a new job or getting ready to start their own business. I'm sharing a few steps on how to preform a quick audit of your online presence, plus some specific steps for LinkedIn. Get the full steps you need to do on LinkedIn at https://mailchi.mp/vickywu/using-linkedin-for-marketing-your-business-or-personal-brand Steps for a quick social media checkup: https://vickywu.us/time-for-your-business-social-media-checkup #marketing #branding #furloughed #personalbranding #entrepreneurship #jobsearch

Shauna Leigh Van Mourik with Shauna Leigh Artistry - refining your message to create copy that converts. Shauna will be sharing some tips that have helped her in business and can help you refine your message. LinkedIn: https://www.linkedin.com/in/shauna-van-mourik-56a90786/ Website: https://www.shaunaleighartistry.com Instagram: @shaunaleigh.artistry Have you seen? Our MarketU hands-on marketing training courses have moved! 30 years of marketing experience distilled down into easy-to-follow step-by-step training videos that teach you how to do it and how to put it all together. Find out more information at https://vickywu.us/marketu-social-media-marketing-bootcamp/ Show Notes: 00:00 Welcome Shauna Leigh Van Mourik with Shauna Leigh Artistry 00:12 Helping businesses refine their message to create copy that converts 00:20 Why good copy is important 00:40 Static copy like web pages and why you need to revisit those 01:15 Shauna was told writing isn't lucrative, so what she did instead 02:15 How business has changed and grown, and what she didn't know at first 02:49 What made the big impacts on her business 03:30 How her role as CEO is different 03:45 And why that mindset shift is so important 04:07 The distinct shift 04:20 Biggest marketing issues when starting out - so many entrepreneurs have this same issue 05:02 One of the realities that some B2B entrepreneurs forget 06:15 How Covid, and normal business growth, have changed her business 06:45 One of the silver linings of 2020 for our business 08:10 Why even PPC advertising is doing better in 2020 09:20 What Shauna wishes someone had told her before she became an entrepreneur 10:25 My own big problem - that's marketing related - even though I do marketing for a living! 12:20 What I've learned about prospects saying no 13:00 Shauna's tip - it starts personal and gets bigger 13:20 You never want to listen to the inlaws ... or do you? 15:00 If you don't nail it the first time, do this 15:25 One of my favorite quotes that helps me move forward 16:00 What happens if you keep waiting for everything to be perfect before starting 16:50 Shauna's favorite quote - and exactly the philosophy we use for marketing 17:50 Shauna's question about marketing - what is marketing strategy? Is it just a "buzz word"? 18:25 Start by doing anything! 19:00 Once you have your marketing going, what you need to do next 19:20 What happens if you Google "what marketing strategy should I use in my business?" 20:15 One of the biggest problems I see a lot of entrepreneurs experience 21:00 Where you should start 21:15 What you should look at next 21:27 Example - if this happens to you, say no 22:05 The third step 22:30 How much money they make a year ... 23:15 Why it's actually sometimes better to wait on your marketing strategy 23:30 An example of why it's important to wait 25:15 How you can connect with Shauna Leigh #entrepreneur #marketing #copythatconverts #marketingmessage #marketingstrategy

Jamie is the owner of Jamie Young Swag & Strategy Jamie is going to share her tips on 3 Ways to boost your business with Generosity PLUS a couple of free gifts for you, you can find those links at the bottom of the show notes. Connect with Jamie : https://uptownscreenprinting.com/ https://www.facebook.com/uptownscreenprinting More of our marketing tips and strategies at https://vickywu.us/blog 00:50 Gift marketing - what's the right item to give 01:10 An accidental entrepreneur ... Jamie did her job for free for six years - here's why 01:45 How my own hobby turned into a secondary accidental income 03:15 How Jamie's business has changed and grown 04:12 How Jamie got started doing this business on the side 05:30 When Jamie quit her full-time job 07:35 The promo product I'm ordering ... message me to ask me for one ;) 08:30 The switch to virtual trade shows - how do you handle swag? 09:10 Why do trade shows do swag bags and how you can use this same strategy for virtual events 10:15 How virtual events can actually get better results 11:00 How far in advance you need to plan for swag 13:50 The biggest marketing issue when she started her business 15:15 How an entrepreneur should marketing their business 16:10 Why doing a Google search for marketing advice is frustrating 17:00 Why FOCUS in your marketing strategy is so important 17:35 Do you have to do any specific marketing strategy? The answer ... 18:10 Jamie's very first live video - she was terrified! 19:15 Planning video content - you can use our strategy at https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/ ... use code HOLIDATE to access this course for free through 12/24/20 20:10 What I tell people who are hesitant to do a video or live video 21:00 Jamie's biggest marketing issue now, Covid impact 24:10 One of Jamie's best ways to send a gift 25:30 Jamie's big launch that is happening - what would be the most strategic way to announce a new business? 26:20 Marketing to launch a new business 27:00 One piece of my advice when marketing any local brick & mortar 27:45 My ebook on Facebook groups has a whole section on this strategy - https://vickywu.us/downloads/facebook-group-marketing-guidebook/ ... use code HOLIDATE to get this free through 12/24/20 28:10 Help drive customers in the door ... #shoplocal 29:20 Running ads that you don't have to pay for 31:05 A marketing strategy for once they get in your shop 31:50 Before they walk out of the store 32:25 Another marketing strategy after they have left the store 33:00 How to get people to do marketing for you 34:10 Why people trust THIS strategy more than you paying for an ad 34:45 My reasoning for having a podcast, and how it's so beneficial 36:35 What Jamie wishes someone had told her about being an entrepreneur before she started 39:45 When starting your entrepreneurship journey you need to start with this 40:30 One of the funniest questions I ever received at 2am when I was on call 44:30 I made the jump to entrepreneurship with no safety net and no source of income 45:00 What's scary about starting entrepreneurship 46:30 Jamie's 3 step system to boost your business with generosity 48:20 "Lumpy mail" 50:00 Top 10 list and how to use it 51:00 Non-sales sales 51:30 Jamie Gift #1 -- The Top 100 Gifts to Give - download at https://dg3eg7kc.pages.infusionsoft.net/ 51:50 Gift #2 -- The 3-Part Strategy to get your gift strategy started - download this at https://gbc5i1pl.pages.infusionsoft.net/ #marketing #digitalmarketing #swag #marketinggift #entrepreneurship #socialmediamarketing #usergeneratedcontent

Gratitude in Business and Life With Thanksgiving next week, I thought it was a perfect opportunity to shift the focus away from simply marketing our businesses and talk about everything we have to be #thankful for Expressing #gratitude actually improves your life, and doing so for your business, by extension, helps make your business more successful as well. It's one of the concepts of #attraction marketing and #thesecret . Even with as crazy of a year that 2020 has been, we all have so much to be grateful for! What's something that you're going to be expressing gratitude for over the #Thanksgiving holiday? #marketing #socialmediamarketing #digitalmarketing As mentioned in the video: the Rocketbook planner I use https://amzn.to/35QqcGG My client's gratitude meditation app (it's free!) https://apps.apple.com/us/app/id461484572

New Social Media Platforms: Which Platform Should Your Business Be On? MeWe, Ello, Telegram, Parler On this episode of Your Marketing Department we're discussing some of the newer social network sites such as MeWe, Ello, Telegram, Parler plus a few others, and which one I recommend my clients be on. Be sure to SUBSCRIBE and click the notification bell icon so that you're always notified of our latest marketing updates. View all of our best marketing tips at https://vickywu.us/blog #marketing #socialmediamarketing #digitalmarketing #entrepreneurship #business #mewe #ello #telegram #parler #facebook #twitter

At age 10 and a half (because that half is important when you're ten), Kai is the youngest entrepreneur we've interviewed for our channel. Learn what both Kai and her dad Roderick wish they knew about entrepreneurship before they started, as well as how Roderick explains the impact of Covid on the bottom line of a business to their 10 year old entrepreneur. Find Kai's online at https://kbsfoods.com Facebook https://www.facebook.com/kaisbakingstudio Instagram https://www.instagram.com/kaisbakingstudio/ YouTube https://www.youtube.com/channel/UCfvb4HX3F3Yztm_IpiHsDWg Show notes: 00:00 Welcome to our youngest entrepreneur we've ever had on the show 01:30 How Kai's Kookies and Kai's Bakign Studio started 1:45 Who paid for branding - Kai or her parents? 3:10 Speciality baking items and why they started - keto, vegan, gluten free 4:00 Dad wanted to lose weight 4:50 Something different than was available on the market was a game changer 5:40 My son's allergy to red food dye 6:40 Why I was excited to find this bakery 7:20 Kai shares the biggest seller 8:00 What people assume about their keto cinnamon rolls 8:20 The sugar crash 9:20 Kai talks about how the busines has grown since they first opened 9:45 The problems that led to the decision to move and grow 10:30 Marketing challenges when they were first starting - SEO, Google, Facebook, pay per click ads 11:15 It's difficult to learn your market 11:30 Why men aren't their target market even though a lot of them do keto diets 12:30 Why you need to find someone who actually knows what they're doing with marketing and not just wanting to take your money 12:50 What my prospects encounter when they search for marketing help 13:10 What pains me about marketing 13:35 The difference between marketing coaches who have only done it one way, and what we do 14:05 90% of the marketing information online is something you will never use, finding that 10% that's important is hard 14:30 Everything you search online is cookie cutter (is that a pun?) but that doesn't fit their business model 15:00 Understanding your own marketing plan 15:15 When you have to use the new software from the latest coach 15:45 How Covid has impacted their business - teaching the kids at home, wearing all hats, poised for growth 16:45 Constantly reinventing their services 17:20 Explaining the impact of Covid on the bottom line of a business to their 10 year old entrepreneur 19:40 Lesson #1 that Kai wishes she knew about entrepreneurship before they started 20:00 Big lesson #2 - you may not get paid as often as you want to 20:20 How your business plan may differ from reality 20:50 Be patient and understanding 21:10 Why he was hesitant to spend more money on marketing 21:45 Why they needed someone to advise on marketing 22:10 What dad hopes for Kai by the time she is his age 22:38 Kai's biggest piece of advice for an entrepreneur 23:15 What dad knows about how much money an entrepreneur really makes 24:00 Figuring out how to get the word out 24:30 One thing all of my entrepreneur guests say 25:00 The business tipping point 24:30 How much energy it takes for the last two degrees of heat to make water boil 26:30 NASA and how a rocket gets going 27:30 What would be the best mix of marketing for a business like theirs? 28:00 One of my favorite marketing activities for food: UGC (user generated content) 28:50 Why UGC can be so helpful to a business 29:05 What I found from a recent quick audit of some large Facebook pages 30:00 How UGC helps extend your reach 31:15 My PDF with some strategies for UGC is part of my Facebook Group Marketing Guidebook that you can download at the link above 32:30 Resort to flat-out bribery! Bribe me with a cookie ;) 33:00 How this strategy can help make a business a destination 33:45 Using UGC strategy before the customer even gets to the store 34:30 Growing a business organically and duplicate what works #entrepreneur #business #ceo #kidpreneur #marketing

We're interviewing Khara Marie, Career Clarity and Confidence Coach. Khara empowers women to find clarity in their career path and transition to experiencing more passion in their job choice so that they can love what they do or embrace a change. Khara will share the 3 pillars of going from day-job to DREAM job which include 1) Finding your VOICE, 2) Getting clear on your VISION and 3) Raising your VIBRATION so you can wake up feeling inspired each and every day. Get in touch with Khara at https://www.kharamarie.com or in her Facebook group https://www.facebook.com/groups/purposefullposse Visit our website for marketing advice to help grow your business https://vickywu.us/blog 00:00 Welcome 1:20 Professional women seeking more clarity around their career path 2:11 passionate and purpose-driven women who get to a place where they aren't feeling the passion and excitement in their work 3:30 how I felt that same lack of joy and why 4:40 how the pandemic and people losing their job can awaken what's really inside 5:30 how it ties into planning for retirement 6:50 putting yourself into a b-o-x by getting a new j-o-b 7:15 why Khara didn't take the job she was offered 8:45 you're "supposed" to apply for a job 10:17 Khara's biggest marketing issues when she first started her business 11:12 climbing up the ladder only to find out it was against the wrong wall 11:30 how Khara's marketing needs have changed - she needs more marketing help 12:17 Khara said this piece of marketing should be SO easy but it trips her up every time 13:00 what she knew was wrong with her events, and how she fixed it The biggest takeaway if you hear nothing else: 13:40 should you move forward when everything isn't perfect? 14:25 constant iterations of improvement 15:20 how the pandemic has impacted her business 18:00 the need to pivot in-person events 19:45 what Khara wishes someone had told her about entrepreneurship before she started 22:05 things that don't work are simply data collection 22:20 what Vicky hopes all new entrepreneurs always remember 22:40 "I set up my website a week ago and no one has bought anything yet" 23:30 Khara's three pillars of women seeking career clarity and confidence 24:10 Voice 25:00 Vision 26:05 Vibration 27:55 how you take care of your inner critic 30:10 for new beginning entrepreneurs, what are my top 3 marketing tips that will result in the best bang for their buck SECOND MOST IMPORTANT TAKEAWAYS from this episode: 30:45 first - the worst marketing advice I've ever heard others give a new entrepreneur, why it's bad advice, and why it's SO important to do it right 35:05 which platform or social media to start your marketing on first 36:10 why it's so important to work on your brand strategy or overall marketing strategy before you go hire a virtual assistant 39:00 if you didn't already do these three things, it's not too late 39:45 what my 3 marketing tips spurred Khara to go do now 41:30 what I regularly check in my own marketing 44:15 how we're not meant to do this alone 45:00 what doing a search on Google feels like 45:30 abundance mentality 46:15 getting in touch with Khara #marketing #entrepreneur #business #marketingadvice #startingabusiness #digitalmarketing #marketingstrategy

When Should You Choose a Marketing Coach versus a Virtual Assistant? You may need both, and sometimes at the same time. That's why with our services we offer packages with both - the strategy and vision of a CMO combined with the lower-priced implementation of a VA. It lets you get a lot more bang for your buck because not only is your marketing done efficiently, but it's done strategically. I'm sharing the biggest differences between the two, and the exact questions that you need to be answering for yourself to understand which will work best for you with where you are in your business right now. #marketing #marketingstrategy #cmo #virtualassistant #digitalmarketing #socialmediamarketing #business #growth #scale #sixfigureincome

[REVIEW] The Social Dilemma Documentary on Netflix - What Did You Learn? Do You Need to Worry? A lot of people learned information on this documentary that shocked them. But do you need to worry about using social media? And how would that impact your business? - Nothing is free, so if you have access to a platform like social media for free, there is still an exchange happening, and in this case it's of your data - Why advertisers love PPC - how tightly you can target your audience (and a quick explanation of the different targeting available on a few of the different programs) - The platform isn't the problem and the advertisers aren't the problem - What we need to be considering with our own biases - Simplified overview of how the algorithm keeps you on the site longer - Confirmation bias ... we all have biases, as humans we want to confirm our own biases, and how the algorithm to keep us on the site accidentally plays into this - Conspiracy theories and how the algorithm keeps showing you things related to the biases you already have, pretty soon you're not seeing posts related to the other side of the debate - Social media algorithm isn't the problem; we are - A couple of ways we can all work to combat this - How we can all work together to keep the platforms SOCIAL - What businesses should focus on when using social media #marketing #socialmedia #socialmediamarketing #entrepreneur #socialdilemma #entrepreneurship