How Brands Are Built
Summary: On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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- Artist: How Brands Are Built
- Copyright: 2018 Heirloom Agency LLC. All rights reserved.
Podcasts:
Rob Goodman uses content to drive business outcomes
Season four wrap-up: How brands (and branding professionals) can do good
Diego Segura goes through the doors that open
Brian Collins changed someone’s life by redesigning a uniform
Alina Wheeler has a doppelgänger named Blake Deutsch
Nirm Shanbhag sees brand architecture from the consumer's perspective
Emily Heyward builds brands that inspire obsession
Armin Vit has a little grid in his mind
Sunny Bonnell reframes your vices as virtues
Dava Guthmiller makes the invisible visible
Dr. Jason Chambers explains the origins of racist brands
Special episode: Rob on IG Live with Ilya of Studeo
Special episode: Rob on the JUST Branding Podcast
Mini episode: David Aaker on game-changing subcategories
Mini episode: Brands reacting to COVID-19