Campus On The Common

Netflix goes beyond providing entertainment services. As you talk with Netflix users, it becomes clear that Netflix helps to foster community. In her research, Communication Studies Professor Sharifa Simon-Roberts discovered a phenomenally high rate of Netflix consumption among Gen-Z African Americans. But when did this begin, and why? More importantly, what does this tell us about streaming media and our sense of community? Sharifa shares her discoveries and theories in this episode.

Learning a new language can be hard. As a college student, how do you go about the process of adapting to a new language and culture? What resources are available and how to do you deal with all the nuances, metaphors, and slang of spoken English in a classroom environment? Hear from Emerson College English Language Coordinator/Lecturer Jeremy Heflin on English Language Learning.

How do marketers use technology to send the right message to the right person at the right time in a personalized yet massive scale? Why is it that when we click on some web content, we generally start receiving more related content through different mediums and channels? In this episode of Campus on the Common, we’ll talk with Emerson College Adjunct Professor Randy Harrison about Marketing Automation, what it is, what it does and why it’s important for next-generation marketers.

Consumer behavior research examines all aspects of purchasing behavior – from pre-purchase activities through to post-purchase consumption, evaluation and purchase decision activities. In this episode of Campus on the Common, we'll speak with Dr. Naa Amponsah Dodoo, about Consumer Behaviour Research and its implications for marketers and advertisers and product managers.

Alejandra St Guillen has led a life in service both inside and outside of government. She has served as a public school teacher, an activist, and ran the Mayor of Boston’s Office of Immigrant Advancement. She is now trying to serve in a new way and is a candidate for one of Boston’s City Councilors at Large positions.

When used correctly, Public relations can make or break an organization. While everyone seems to know the term public relations, not everyone understands what it means. Its evolved into much more than sending the right messages to the right people at the right time, its also about relationships, narrative, strategy, tactics and logistics. So what is Public Relations? How is it different than marketing or advertising and what are the key attributes that will make a public relations expert truly effective? In this episode, we’ll talk with Dr. Maria Scott. Dr. Scott is a professor at Emerson College’s School of Communication she is also a public relations practitioner with decades of experiences working with iconic brands such as NASCAR, ESPN, the National Football League, the National hockey league, the PGA as well as a host of non-profits and small business.

Water, we all need it but do we have a right to it? Dr. Nejem Raheem, discusses the role of communications in contending with the complexity of water rights. Dr. Raheem brings over 15 years of experience as an environmental economist to Emerson College. His expertise is in economic analysis of natural resource and environmental issues, focusing on ecosystem services and traditional or indigenous economies.

How does the brain of a liberal vs a brain of a conservative react to the same message? In this episode, we'll talk with Dr. Ruth Grossman about your brain on politics.

Bob Lyons, a 20-year veteran of the media industry and affiliated faculty member at Emerson College discusses the growing prevalence of streaming media and the different impacts they're having on consumers and content creators alike.

Deion Hawkins, Assistant Professor and Director of Forensics at Emerson College discusses his work concerning trauma and communication surrounding police brutality in the Black community.

Former CNN correspondent and Journalist-in-Residence at Emerson College, Cheryl Owsley-Jackson discusses how the convergence of broadcast, print, and social media is impacting journalists, and how they balance their humanity with objectivity.

Dr. Scott Ratzan, Emerson alumnus and affiliated faculty member, medical doctor, and Senior Fellow at Harvard University's Mossavar-Rahmani Center for Business & Government discusses how effective communication can better prepare people to face the challenges of caregiving for family members with Alzheimer's and Dementia.

Veteran reporter and professor of Journalism, Mark Leccese closes off our Reclaiming Conversation series by delving into the role of technology in the public sphere and how that is affecting communication and the field of journalism in an increasingly mediated world.

Clinical Instructors Jocelyne Leger and Barbara Worth from Emerson College's Robbins Speech, Language and Hearing Center discuss how they're using cutting-edge speech pathology services to help transgender people use the voice that best matches their identity.

Fake news is not a term many people used three years ago, but now it is seen as one of the greatest threats to democracy and free debate. The rise of fake news is raising tensions between nations and has some calling for greater regulation of social media. Journalism professors Paul Niwa and Gino Canella unpack this major issue and discuss its implications in journalism and beyond.