Craft Beer Storm

Michael speaks with Craft Beer Veteran Jim McCune about the first EVER Craft Beer Awards and the importance of Branding your product in an increasingly competitive marketplace.Jim McCune is the executive director of EGC Group’s Craft Beverage Marketing Division . EGC Group is fully immersed in the beer industry with over 21 years’ experience in craft beverage marketing.The CBMAs were developed to recognize and award the very best marketing in the brewing industry across the USA. Breweries, their agencies, artists and marketing partners are invited to enter their top work. The 2020 CBMAs include over 30 categories that recognize all aspects of beer marketing.The Craft Beer Marketing Awards feature categories that celebrate the very best of beer marketing and the teams, and individuals behind them. All categories are judged by an influential and respected panel of beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system.Check out the website at https://craftbeermarketingawards.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube:

Best of 2019 - Mitch Steele, New Realm BrewMaster (ex- Stone BrewMaster)MITCH STEELEBrewmaster, COO and Co-Founder, New Realm Brewing Co.Mitch Steele is a true renaissance man — widely respected for his award-winning talent brewing great, innovative beer for just the right time (and times). Authoring IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale and the “Hoptripper” blog, he has been invited to judge many national and international beer festivals. He studied the craft and art of brewing science at the University of California Davis. Studying turned into home brewing and, later on in 1988, he made his passion a profession and eventually worked his way up to the title of brewmaster. If he could have a beer with anyone in the world, it would be an IPA with Stephen King, mainly because of his writing and love of Rock-n-Roll and beer. It should be noted that Steele has a 50,000- song music collection and is a guitar-rocking band member himself.https://newrealmbrewing.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube:

Best of 2019 - Deschutes BrewMaster Brian FaivreMichael chats with Deschutes BrewMaster Brian Faivre about the brewery's success and its wide reach across the US.Deschutes Brewery overlooks the wild and scenic Deschutes River in beautiful Bend, Oregon, home base to our adventurous, award-winning lineup of pioneering beers. You’re welcome to drop in, sample our beers, and meet the beer-obsessed folks who tend them.Since opening the doors of our brew pub, Deschutes Brewery has been an integral part of the local community. We are always looking for ways to share our success with our community, which is why we contribute one dollar for every barrel of beer we sell to non-profit organizations throughout the communities in which we have set up shop – Central Oregon, Portland, Oregon and Roanoke, Virginia. We are also happy to support non-profit organizations doing splendid work throughout our distribution footprint with in-kind donations including beer and Deschutes Brewery branded swag.You can find our damn tasty beer in 29 states, one district, and two Canada Provinces. To be precise we distribute to: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Dakota, Texas, Utah, Virginia, Washington, Wisconsin, Wyoming, Washington D.C., British Columbia, and Alberta.Check out their website at https://www.deschutesbrewery.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In:

Best of 2019 - Heady Topper, The Alchemist Brewery and Co-Founder John KimmichMichael interviews the legendary John Kimmich, Co-Founder of The Alchemist Brewery in Stowe, VT to discuss the success of Heady Topper and give us insights on how he produces some of the most sought after beer in the WORLD.The Alchemist is a family run brewery specializing in fresh, unfiltered IPA. John and Jen Kimmich originally opened The Alchemist as a 60 seat brew pub in the village of Waterbury in 2003. After eight years of success and growing popularity, they decided to open a small production brewery. Today The Alchemist currently operates two breweries in Vermont and handles all local distribution.THE ALCHEMIST – WATERBURYIn early 2011 we built the Alchemist Cannery, a 15 barrel brewery and canning line, for the production of our flagship IPA Heady Topper. The first cans of Heady Topper rolled off the line just two days after Tropical Storm Irene demolished The Alchemist Pub and Brewery. Today, we move all of our beer weekly in a concerted effort to provide the freshest, hoppiest packaged IPA on the market. Heady Topper is brewed only in Waterbury, Vermont and is distributed within a 25 mile radius. Our Waterbury brewery is not open to the public. However, we distribute a portion of Heady Topper to our Stowe brewery and Visitor’s Center for retail sales and tasting. If you are not visiting our Stowe Visitor’s Center and would like to purchase Heady Topper elsewhere, please visit our WHERE TO BUY page to find a retailer close to you.THE ALCHEMIST – STOWEOpened in July 2016, this state of the art facility was designed to be as low impact as possible while providing us with enough space to serve our community and the growing number of beer tourists to Vermont. Our second year round beer, Focal Banger, is brewed in Stowe as well as seasonal beers that rotate throughout the year. The Alchemist Brewery and Visitor’s Center in Stowe provides samples of beer for tasting, retail beer sales, merchandise and a fun, educational experience.Check out their website at https://alchemistbeer.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272

Michael chats with Fergal Murray, Guinness Brew Master about his tenure at Guinness, his journey around the world as Ambassador and pouring the Perfect Pint for Her Majesty the Queen. As the Guinness Master Brewer I've had an extraordinary journey. It has taken me across the globe and built my reputation as a leader in the brewing industry. My contribution had a significant impact on the growth of the Guinness brand. As custodian of the myth and magic of making great beer I covered so many areas of the business. - global brewing/technical expert- traveled and delivered brand advocacy across 52 countries and cultures- sold millions of pints worldwide- developed the concept and content of 'the perfect pint' and other rituals- over 1 billion global impressions via media coverage across the world- collaborated and influenced in delivering the brand messaging, helping to double the brand equity - ability to inspire confidence and trustNow with my substantial experience I’ve begun to advise companies looking to further their product and grow. Interested in learning a little more about me: https://www.fergalmurray.ie/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft...

** Best of 2019 **Michael speaks with Al Marzi, Chief Brewing Officer of Harpoon Brewery about his journey from hauling kegs to becoming Head Brewer to his Executive status and managing brands.It all started with three college buddies and a shared love of beer. Dan Kenary, Rich Doyle, and George Ligeti were passionate about beer, but they weren’t able find what they were looking for on tap at their local pubs. While traveling in Europe after college, they drank many diverse, fresh, local beers and experienced firsthand the wonderful beer culture that existed just across the pond.They wanted to bring that to Boston, so they decided to do just that. In 1986 the Harpoon Brewery received Brewing Permit #001 in the Commonwealth of Massachusetts.And that, friends, was the beginning of Harpoon….We had the building, brewing equipment, and a bunch of people who loved to drink beer….now we just needed someone to come and actually brew the beer. Enter Russ Heissner, a graduate of the UC Davis School of Fermentation Sciences. Russ started formulating the recipe for Harpoon Ale in the summer of 1986. Friends and family were the lucky (and, at times, unlucky) quality control team through many months of test batches. Finally, in June of 1987 the “original” Harpoon Ale was brewed and delivered to Harpoon’s first accounts; the Sevens Ale House on Charles Street and Doyle’s Café in Jamaica Plain. And the rest, as they say, is history.Check them out at https://www.harpoonbrewery.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In:

** Best of 2019 **Michael has the privilege of speaking with David Walker of Firestone Walker Brewing Co. about the Brewery's beginnings, growth and where they are today as a force in Craft Beer.Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker Brewing Company is a pioneering regional craft brewery located on the coast of California. Our state-of-the-art brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. Our Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers. In 2015, we combined with another family-owned brewery, Duvel Moortgat, to help pave the way for our next 20 years and beyond. With deep roots in the Central Coast, we employ numerous sustainable practices that reflect our commitment to the local community and landscape. Connect with the Brewery at https://www.firestonebeer.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber

Craft Brew News 12/20/19(Courtesy of Brewbound – www.brewbound.com)Producers Scale Back 3.2 BeerWith only one state left to require it, brewers of 3.2% alcohol by weight beer are scaling back production, according to the Minneapolis Star Tribune.Both Heineken and Constellation Brands announced they will no longer brew the weaker beer, which Minnesota grocery and convenience stores are limited to selling.Utah loosened laws to permit sales of 4% alcohol by weight beer last month, leaving Minnesota the only 3.2 state left.A-B Partners Tilray and Fluent Beverages Announce CBD-Infused TeaAnheuser-Busch InBev joint venture Fluent Beverages and its Toronto-based cannabis partner Tilray, announced Everie, a new ready-to-brew, CBD-infused tea, according to FoodBev Media.Everie will be available in biodegradable tea bags, each with 10 milligrams of CBD and fewer than 0.05 milligrams of THC. The tea comes in three flavors: lavender chamomile, vanilla rooibos, and peach ginger green.The tea is available in select provinces in Canada; a line of sparkling beverages is planned for early next year.Truly Hard Seltzer Takes Flight; Sponsors NHL Winter Classic PreGame CelebrationTruly Hard Seltzer will be available on American Airlines flights beginning January 1, according to a spokesperson for the Boston Beer Company.Truly Wild Berry will be available for purchase in 12 oz. cans on all flights that offer alcoholic beverages.This is Truly’s second placement in the skies, following last month’s announcement that it would be available on JetBlue flights. The brand is currently the only hard seltzer available on U.S. flights.In other Truly news, Truly is the lead sponsor of the NHL Winter Classic’s PreGame party, which will take place on January 1 in Dallas, Texas.Cans Propel Allagash Brewing to More Than 100,000 Barrels in 2019Had Jason Perkins, Allagash Brewmaster on Podcast Episode # 35 – Link below:https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm/e/59610788?autoplay=trueAllagash Brewing Company estimates its sales volume surpassed the 100,000-barrel mark in 2019, due to packaging its flagship Allagash White and River Trip session ale in cans for the first time.After a successful regional introduction in 2019, the Portland, Maine-based craft brewery announced today plans to expand distribution of its canned offerings to additional markets and the addition of 12-packs.After rolling out Allagash White and River Trip 4-packs of 16 oz. cans in Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New Jersey and New York in the spring, and then adding Virginia, Illinois and Washington, D.C., in the fall, those offerings will now be sold throughout Allagash’s 17-state footprint by February 2020.Citing data from market research firm IRI, Allagash White cans are the No. 1 selling new item in the craft beer category in the Northeast.Allagash is the 30th-largest craft brewery in the country, according to not-for-profit trade group the Brewers Association (BA).Allagash will also add a Maine-exclusive beer, Sixteen Counties, an ale brewed with malts grown in the state, in 16 oz. 4-packs to its yearound can lineup.Allagash is among the last large, regional craft breweries to add can packaging. The company released its first offering, Hoppy Table Beer, in April 2018 after installing a small canning line.Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or...

English-Style India Pale Ale(Description Courtesy of Chowhound – www.chowhound.com)India pale ale (IPA) is a beefed-up version of pale ale, made using more hops and with a higher alcohol content. Created in England, the name is a result of its popularity with British troops stationed in India in the 19th century, when the subcontinent was still a British colony. The most popular theory is that IPA was created to survive the tough, months-long trip from Britain to India through tropical weather with no refrigeration. “They upped the hops and [alcohol by volume in pale ale], and the beer not only made the voyage, but the troops loved it,” Hops are natural preservative by inhibiting spoilage bacteria during a beer's shelf life-Color – Gold to copper-Clarity: Chill haze is acceptable at low temperatures. -Perceived Malt Aroma & Flavor: Medium malt flavor should be present-Perceived Hop Aroma & Flavor: Medium to high, expressed as floral, herbal, earthy, stone fruit or other attributes from high hopping rates. While English hop character should be present, this can result from the skillful use of hops of other origin.-Perceived Bitterness: Medium to high-Body : Medium-Additional notes: Non-English hops may be used for bitterness or for approximating traditional English hop character. The use of water with high mineral content may result in a crisp, dry beer rather than a malt accentuated version.-ABV: 4.5%-7.1%-Glassware: Pint Glass Examples from GABF Winners List 2019Gold Medal: Hop’Llin IPA - Southbound Brewing Co.– Savannah, GASavannahGA6.2% ABV Notes from Brewery: This smooth, medium bodied American IPA will hit the spot. The intense citrus/pine aroma and taste is accompanied with a slight hint of caramel.After a huge dry hopping, one whiff of this guy will have you breaking out that old tie-dye and throwing on a best of album.HOPS: MAGNUM, AMARILLO, CENTENNIAL, CASCADE, CHINOOK, CITRASilver Medal: Shanghai'd IPA - Old Town Brewing – Portland, OR6.5% ABVNotes from Brewery : Brewed in homage to Portland's infamous underground history, this ale is designed to captivate the senses. Medium-bodied with a balanced malt backbone, grapefruity aroma, and a notable bitterness, finished off with a resinous hop character.Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcast

Michael speaks with Danella Soeka, Creative Commander at On Tap Branding about the importance of branding and marketing your beer to maximize visibility, awareness and sales.At On Tap Branding, we understand that as a brewery owner you are passionate and work hard to keep up with the day-to-day challenges of running your business, brewing great beer and providing the best customer experience. Part of your success is knowing you have the right marketing, communications and branding in place to ensure you are spending your hard-earned money wisely. The Calvary is here! With almost two decades of experience in the hospitality industry, and a vast network of resources, we work WITH you to develop a roadmap for success. We are also passionate about what we do and the people we work with. Whether you’re a start-up or been around awhile, we would consider it a privilege to be part of your team.Website : http://www.ontapbranding.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriberCraft Beer Storm Podcast Stitcher:

Craft Brew News - 12/13/19(Courtesy of Brewbound – www.brewbound.com)The Wine Group Chairman Backs Kings & Convicts in Ballast Point PurchaseRichard Mahoney, the chairman of the board of The Wine Group, is the lead investor in Chicagoland craft brewery Kings & Convicts’ acquisition of Ballast Point Brewing Company from Constellation Brands, according to the Chicago Tribune.The Wine Group’s 25 wine brands include Cupcake, Franzia, Flip Flop and Benziger.Since Constellation Brands announced the deal to unload Ballast Point, industry observers have pondered the sale price for the San Diego craft brewery that sold for $1 billion in cash just four years ago. Subscription-based newsletter Beer Business Daily reported that Credit Suisse analyst Kaumil Gajrawala pegged the transaction at under $100 million.According to financial services firm Cowen, Ballast Point sales are down 32% year-to-date.Brooklyn Brewery Restructures U.S. Sales StaffBrooklyn Brewery has restructured its U.S. sales team in an effort “to better reflect the realities of the current U.S. beer market,” the company announced this week.“Simply put, craft brewers have been putting too many resources into hand selling, and have been under-investing in the marketing and brand building sides of the business for too long,” the company said. “In some markets supplier reps outnumber distributor reps, with craft brewers continually adding staff and creating a headcount race that isn’t sustainable. We have not been immune to this problem, and today took the step to reduce our sales force to a more rational level.”In July 2017, Brooklyn announced plans to create a national sales and distribution platform with more than 150 sales personnel and brand ambassadors covering 38 states. As part of those plans, Brooklyn combined sales forces with California’s 21st Amendment (21A) and Colorado’s Funkwerks. Brooklyn, which sold a 24.5 percent stake to Japan’s Kirin Brewery in October 2016, acquired undisclosed minority stakes in both craft breweries.Constellation Brands CFO Named New CEO of Canopy GrowthCanadian Cannabis company Canopy Growth Corporation announced today the appointment of David Klein as CEO, effective January 14, 2020.Klein has served as the chief financial officer of Constellation Brands since mid-2015. Klein’s appointment as chief executive comes just two months after he was named chairman of the Canadian cannabis company’s board of directors. He will step down from his CFO role at Constellation upon assuming the Canopy CEO role.Canopy Growth and Constellation Brands have been intertwined since the New York-headquartered beer, wine and spirits company made its first investment of $191 million in the cannabis company in October 2017. All in, Constellation Brands has invested $4 billion in Canopy Growth for a 38% ownership stake in the company.The move comes a week before THC-infused beverages and edibles will become legal in Canada on December 17.Klein’s ascension to CEO follows a turbulent run for Canopy as the company’s financial results continued to underperform. Canopy announced in June that co-founder and co-CEO Bruce Linton had stepped down as CEO. Linton, however, told CNBC at the time that he was “terminated.”Constellation has recorded more than $590 million in losses on its $4 billion investment in Canopy, though CEO Bill Newlands expressed confidence in Canopy’s plans during Constellation’s third-quarter earnings call.Canada legalized recreational cannabis in October 2018.Foolproof Brewing Founder Lists Rhode Island Craft Brewery for SaleAfter seven years, Foolproof Brewing founder Nick Garrison is seeking a buyer for his Pawtucket, Rhode Island-based craft...

Extra Special Bitter (ESB)Subcategory: American-Style Extra Special Bitter-Notes: Entries in this subcategory exhibit hop aroma and flavor attributes typical of hops of many origins, which may deviate substantially from the hallmark attributes typical of traditional English hop varieties.-Color – Amber to deep copper-Clarity: Chill haze is acceptable at low temperatures-Perceived Malt Aroma & Flavor: Medium to medium high-Perceived Hop Aroma & Flavor: Medium to medium-high and typical of American or other origin hop varieties-Perceived Bitterness: Medium to medium-high-Body: Medium to full-ABV: 4.8%-5.8%Subcategory: English-Style Extra Special Bitter-Notes: Entries in this subcategory exhibit hop aroma and flavor attributes typical of traditional English hop varieties.-Color – Amber to deep copper-Clarity: Chill haze is acceptable at low temperatures-Perceived Malt Aroma & Flavor: Medium to medium high-Perceived Hop Aroma & Flavor: Medium to medium-high -Perceived Bitterness: Medium to medium-high-Body: Medium to full-ABV: 4.8%-5.8%-Glassware: Pint GlassExamples from GABF Winners List 2019Gold Medal: ESB – Hillman Beer – Ashville, NCABV – 6.1 %Notes: Toasty and nutty with a bit of caramel malt character, firm hop bitterness, but very well balanced. Also won Silver in 2018.Silver Medal: Bridgeview – Henderson Brewing Co. – Henderson, KYABV – 5.6 %Notes: Don’t let the last word fool you, this beer is anything but bitter. A wonderful earthy spicy nose greets you followed by a distinct malt forward flavor produced by the Maris Otter Malt used.Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook:

** LIVE from the Craft Beer and Food Pairing at Wolf and Warrior in White Plains, NY **Michael speaks with Chef Rory Crumm about the food and beer pairing menu he developed for the event.The Wolf & Warrior is a five barrel capacity New York State Certified Farm Brewery, the first of its kind to ever exist in the City of White Plains. Over 80% of the grain and 40% of the hops we brew with are grown in the great state of New York. We are extremely proud to produce a local agricultural product that features the terroir of our region. We make the following beer styles, and we make them extremely well: classic American and West Coast India Pale Ales, New England or “Hazy” IPAs, Kolsch- style ales, Blonde ales, German lagers, fest biers, Stouts, Porters, Saisons and Hefeweizens. Mike and his co-brewer Mark, formulate every recipe from scratch for every beer. They are relentless in their pursuit of the perfect pint, always innovating and staying true to the time honored brewing traditions that have existed for centuries. Check them out at https://wolfandwarrior.com/Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube:

Craft Brew News - 12/06/2019(Stories Courtesy of BrewBound – www.brewbound.com)New Belgium to be Acquired by Kirin-Owned Lion Little World BeveragesAnother member of the old guard of craft brewing sold today when Kirin-owned Lion Little World Beverages announced a “definitive agreement” to acquire 100% of New Belgium Brewing Company in an all cash transaction.Financial terms of the deal were not disclosed, although it is expected to close at the end of 2019, pending approval from government regulators, as well as co-owners in New Belgium’s Employee Stock Ownership Plan (ESOP).Once closed, the transaction will mark the end of New Belgium’s 100% employee-owned status, which was fully implemented in 2012, and the end of the company’s status as a small and independent craft brewer as defined by national trade group the Brewers Association (BA).Co-founder Kim Jordan will also remain involved in an advisory role and will collaborate with other founders within Lion’s portfolio.Lion’s acquisition of New Belgium, the fourth largest BA-defined domestic craft brewery, will give the Australasian company a foothold in the U.S. market. In 2018, New Belgium produced just under 850,000 barrels of beer, a decline of 11% from 2017 levels.Coca-Cola Files Complaint Against Mark Anthony’s ‘White Claw Hard Seltzer Surge’ Trademark ApplicationCoca-Cola filed a complaint with the U.S. Patent and Trademark Office last week claiming that Mark Anthony Brand’s application to register “White Claw Hard Seltzer Surge” infringes on its Surge brand of citrus sodas.Mark Anthony Brands filed an application with the USPTO on May 24 to register the brand name White Claw Hard Seltzer Surge, a product that has not yet been announced.According to Coca-Cola’s complaint filed November 20, White Claw’s proposed use of the Surge name is similar in “sound, appearance, connotation and commercial impression.”Surge soda launched in the 1990s as a competitor to Pepsi’s Mountain Dew brand and was discontinued in 2003. Coca-Cola resurrected the brand in 2014 and filed a trademark application for it on December 31, 2013.TTB Accepts Offer in Compromise From Seven Brides BrewingThe Alcohol and Tobacco Tax and Trade Bureau (TTB) has accepted an offer in compromise from now-shuttered Seven Brides Brewing in Silverton, Oregon.According to the TTB, Seven Brides offered to pay $18,230 of the $132,802.81 it owes in fines for violations that took place from April 2010 to September 2018. Seven Brides has offered to pay $3,630 up front and $1,000 each month for 14 months and the $600 balance in the fifteenth month.Before closing in October 2018, Seven Brides produced 650 barrels of beer, according to the Brewers Association.The TTB has accepted 18 compromise offers from wholesalers and producers this year.FDA Issues Warnings to 15 Companies for CBD Products, Cannot Declare CBD ‘Generally Regarded as Safe’The U.S. Food and Drug Administration announced that it cannot yet determine that CBD is safe for consumption and issued warnings to 15 companies for promoting products with it in ways that violate the Food, Drug and Cosmetic Act, according to THCNet.The Food, Drug and Cosmetic Act prohibits companies from adding CBD to food, marketing products for children or infants, and claiming that CBD products can treat diseases, provide any kind of therapeutic relief or serve as a dietary supplement. So far, only one drug with CBD has been approved for use in humans; it treats two forms of pediatric epilepsy, Abernathy noted in the release. In order to declare CBD “generally recognized as safe,” the FDA must conduct more research on the substance’s affect on humans.Craft Beer Storm...

Ordinary or Special BitterA.Subcategory: Ordinary Bitter-Color – Gold to copper-colored-Clarity: Chill haze is acceptable at low temperatures-Perceived Malt Aroma & Flavor: Low to medium residual malt sweetness should be present-Perceived Hop Aroma & Flavor: Very low to medium low-Perceived Bitterness: Medium-Body: Low to medium-ABV: 3.0%-4.2%B.Subcategory: Special Bitter or Best Bitter-Color – Deep gold to deep copper-Clarity: Chill haze is acceptable at low temperatures-Perceived Malt Aroma & Flavor: Medium residual malt sweetness should be present-Perceived Hop Aroma & Flavor: Very low to medium at the brewer's discretion-Perceived Bitterness: Medium and not harsh-Body: Medium-ABV: 4.2%-4.8%-Glassware: Pint GlassExamples from GABF Winners List 2019Gold Medal: Chronic Amber Ale - Pizza Port - Bressi Ranch – Carlsbad, CAABV – 4.9%Notes: Historically brewed with hemp seeds, Chronic Ale has been a staple at Pizza Port for over a decade! This mellow amber ale is the most popular beer in all of our pub locations as it agrees with everyone’s palate and goes great with pizza. It was a dream come true to finally put it in a can and give people the chance to carry it with them wherever they go!Silver Medal: Cousin Jack - Dostal Alley Brewpub & Casino – Central City, COABV – 4.2%Notes: A local favorite for over ten years. Our Pub Ale is a English style best bitter. A session ale with plenty of flavor. Always a big hit with home brewersCraft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Support ACS In NYC MarathonI ran the NYC Marathon through the American Cancer Society and I am aiming to raise $32,000 ($3,200 Minimum X 10X) - please follow link below to donate what you can - $25, $50, $30K! - Onward... - Here is link –http://main.acsevents.org/site/TR?fr_id=94035&pg=personal&px=49477898&fbclid=IwAR2mBEvhF1wMA_BbHPhkavichNSFrE9Y9gi2RVZzfQ_4Da5Sht7gvH9rY_k*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette...