Purpose 360
Summary: Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Hosts Carol Cone and Chris Noble bring decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.
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- Artist: Carol Cone On Purpose
- Copyright: © 2018 The Purpose Collaborative
Podcasts:
The Ella’s Kitchen founder and life-long advocate shares his insights on creating companies built for sustainable impact.
Happy New Year from Carol, Chris, and the whole team at Purpose 360. We wish you a peaceful — and purposeful — 2019!
LG’s “Life’s Good” tagline is well known, but few people can describe what “Life’s Good” really means. Two years ago, LG started a journey to redefine “Life’s Good” through social purpose, turning a marketing strapline into an ethos with the potential to measurably impact the business and society. Mike Pepperman, Manager, Corporate Social Responsibility and Community Relations shares how LG identified its social purpose, aligned with a relevant and authentic social issue, and developed its Experience Happiness initiative. Through Experience Happiness, LG aims to equip 5.5 million youth with the knowledge and skills to achieve Sustainable Happiness.
Considering 1 in 15 children will lose a parent or sibling before the age of 18, child bereavement is an issue that directly or indirectly affects many of us. But few people – or companies – talk about it. One of the few corporations not just addressing this issue, but embedding it in their organization is New York Life Insurance Company. In this episode, Heather Nesle, President of the New York Life Foundation, shares her company’s journey to embrace and drive progress for a challenging issue.
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, is back to share the story behind the brand's efforts to take a stand in the market and beyond.
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, shares the story behind Vaseline’s transformation from a simple medicine cabinet staple to a life-changing tool for refugees, people living in conflict zones, and those affected by natural disasters. Dunlop talks about the insights that lead to the Healing Project, and how the Vaseline brand fits into Unilever’s expanding Sustainable Living products portfolio.
In Purpose 360’s second episode, hosts Carol Cone and Chris Noble talk with Laura Kohler, Vice President of Human Resources, Stewardship and Sustainability at Kohler. The fourth-generation Kohler family member illuminates Kohler’s social purpose journey, exploring how the privately-held corporation leverages employee engagement, cross-sector collaboration and storytelling to foster “Innovation For Good.”
In Purpose 360’s debut episode, hosts Carol Cone and Chris Noble talk to REI's Alex Thompson about REI’s #OptOutside, a campaign which has inspired more than 15 million people to go outside on Black Friday.
