The Marketing Insider: A Claritas Podcast

Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel. In this episode of The Why Behind The Buy, Monique talks with Wrapify's Heller about measuring out-of-home (OOH) advertising conversion rates, as well as with Claritas' Bickel about how to make MTA work best for your business. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do Blog Post – Six Questions To Ask Before Choosing An Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Advertise with Wrapify: https://www.wrapify.com/brands Drive for Wrapify: https://www.wrapify.com/

Even in 2019, misconceptions about Hispanic-Americans are persistent and widely held, but marketers who get past the tired tropes and market to Latino consumers in an authentic way – aka the “pLatino Rule” of treating customers they way they wish to be treated while recognizing their culture of heritage – will be rewarded with an extremely loyal and fast-growing customer segment. Host Monique Ruiz talks with Hispanic marketing expert César Melgoza and Alex Garcia, Executive Vice President of Content and Business at Entravision Communications, about understanding the Hispanic market and how to reach them in an authentic way. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn why Hispanic American households are outspending white households: https://www.claritas.com/sites/default/files/2019-05/Claritas%20-%20Hispanic%20American%20Market%20Report%20Release%20_0.pdf Download the Hispanic American Market Report: https://www.claritas.com/sites/default/files/2019-04/The%20Hispanic%20American%20Market%20Report_Final.pdf Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Visit Entravision: http://www.entravision.com/

Marketing to America’s fastest-growing population requires more than just running copy through Google Translate or swapping Anglo faces for Asian-American ones. But if marketers get it right, they will be able to tap into a population segment that has both high levels of household income and brand loyalty. In this episode of The Why Behind The Buy, host Monique Martin talks with Geoscape founder César Melgoza and TDW+Co’s Serena Li about how to effectively market to Asian-Americans and budget to the capture their future growth. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post about marketing to the Asian-Americans: https://www.claritas.com/blog/why-savvy-marketers-are-paying-attention-asian-american-market Download the 2019 Asian-American Market Report: https://www2.claritas.com/l/306121/2019-02-20/595cy?_ga=2.268461873.1325828365.1553095375-2128174110.1553095375 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Visit TDW+Co: http://www.tdwandco.com/

Finance industry marketers need more than just a simple score to accurately predict or even understand their customers' financial behaviors. They need an actionable marketing solution that helps them sell smarter and win bigger without running afoul of consumer fair lending regulations. Segmentation can help. In the third episode of The Why Behind The Buy, host Monique Martin talks with finance industry segmentation experts Reagan Vohs and Catherine Spisszak about segmentation solutions for financial institutions, including Claritas P$YCLE Premier. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Watch our webinar on Claritas P$YCLE Premier Financial Segmentation: https://www.youtube.com/watch?v=flsjMFAZIRY&t=9s Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

How should marketers change their assumptions, strategies and campaigns as diversity in the U.S. population becomes increasingly mainstream? What are the behavioral characteristics and market preferences between first, second and third-generation Americans? In the second episode of The Why Behind The Buy, host Monique Martin and César Melgoza, founder and CEO of Geoscape, a multicultural business intelligence and marketing solutions provider, discuss the U.S. population’s growing majority-minority status, along with the growth in Hispanic and Asian population segments in particular. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Download The Growth Majority – Understanding the New American Mainstream: https://www2.claritas.com/l/306121/2018-12-03/4vv5q Learn about Claritas and find your best customers: https://claritas.com Learn more about Geoscape and multicultural marketing intelligence: Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

What goes through the mind of a small business owner or buyer when she decides to purchase services from a telecom provider, an insurance carrier or a banking partner? Is it all about price? Do relationships count? What about convenience? In the first episode of The Why Behind The Buy, host Monique Martin and Claritas customer segmentation expert and Grady Behrens take listeners through a small business’s buying journey to reveal how small business buying decisions are made and who is responsible for making them. Through a combination of proprietary Claritas research, results from the Claritas Small Business Behavior Track survey and anecdotal stories from two small businesses, listeners get insight into why their target B2B buyers make the decisions they do, the impact recommendations have, what factors influence buyers the most, and what turns them off. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Millenial Small Businesses Insurance Buyers Report: https://claritas.com/sites/default/files/2018-08/Report_Millennial_Small_Business_Insurance_Buyers.pdf Common Good Cocktail House, Glen Ellyn, Ill.: http://www.commongoodcocktailhouse.com/ Anytime Fitness, Independence, Ky.: https://www.anytimefitness.com/gyms/3532/independence-ky-41051/ Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0