The Edge by MGR

David Gil goes through everything you need to know about doing business in India and China. They are the two fastest growing countries on the planet and many companies are trying to figure out how to get in early. By popular demand we decided to give insight on what it takes to expand into India and China. Topics: Getting past the language barrier in India and China – (4:16) Navigating regulations and the Chinese regime – (7:10) How do contracts work in China? – (8:30) IP theft in China – (9:10) How do contracts work in India? – (11:27) Is there IP theft in India? – (12:55) How good is the infrastructure in India and China? – (13:50) China and India’s advanced digital infrastructure – (15:43) Full Show Notes: https://mgredge.com/how-to-expand-your-business-into-india-and-china/ Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil dives deep on controversial ads like Gillette's and tries to see if they work. Then, he discusses how Netflix now makes up 10% off all TV viewership, and why they never ventured into sports. Also, Amazon & Netflix made big changes to their ad platforms that made them a whole lot better. Topics: Netflix's Numbers - (2:08) Amazon's Powerful New Analytics - (7:15) LinkedIn's Big Ads Announcement - (9:27) Does Controversial Marketing Work? - (13:55) Full Show Notes: https://mgredge.com/do-controversial-ads-like-gillettes-work-plus-netflix-puts-up-big-numbers/ Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil covers the biggest questions and trends for tech coming into 2019. Where does everything stand, and what can we expect to happen this year? What's being over promised, and what's coming sooner than you think? All this and more is discussed on this week's episode. Topics: Smart Home - (2:06) Smart Retail - (13:40) Future of Streaming/Content - (19:43) 5G - (27:12) Full Show Notes: https://mgredge.com/the-state-of-tech-in-2019-smart-home-retail-automation-5g-more/ Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency References: Tren Griffin Article: https://25iq.com/2018/03/31/friar-tuck-financial-services-a-classic-unbundle-re-bundle-strategy/

David Gil does a mini Q&A on our most frequently asked questions about eCommerce and Amazon selling. This episode covers broad strategy for each, and specific tactics you can use. We will gladly do a round two, so feel free to submit questions (they can be specific or broad). Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil goes through each of the best opportunities in marketing going into 2019. This episode covers broad strategy for each, and specific tactics you can use. We kept if short, sweet, and to the point so you can get from it what you need. Let us know if it was helpful and if you enjoyed! Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

This is a rebroadcast of one of our best episodes of 2018, we hope you enjoy! David Gil talks about the mass confusion of which companies and countries are innovative and which are not. This is an incredibly important distinction that must be understood by everyone in business. He also discusses which top companies do innovation right, and why companies like Google are actually not innovative at all. This was a good one, give it a listen! Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

David Gil recaps 2018 and the most important shifts that happened. This episode is all about what's changed this year, and what will remain important going into 2019. Listen to this episode if you want to start 2019 off with a bang. Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

David Gil discusses Google getting questioned by congress and how they doubled down on their biggest mistake, AirBnB's new fight with online travel agencies, Apple's launching a "Netflix for Magazines" and more! Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

David Gil speaks with Tyler Cowen. He is a Professor of Economics at George Mason University, the Chairman and Director of the Mercatus Center, a best-selling author, and co-author of the popular blog Marginal Revolution. They discuss many things, including how one should think about the future, whether or not privacy is a fundamental human right, how to balance wealth redistribution with economic growth, what Trump has done right in Tyler's view, how much time should be spent learning vs doing, and much more. Full Show Notes: https://mgredge.com/tyler-cowen/ Tyler's Links: Twitter: https://twitter.com/tylercowen Blog: https://marginalrevolution.com/ Books: https://www.amazon.com/Tyler-Cowen/e/B001IXMRS6/ Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Media companies are in a state of chaos, frantically trying to figure out how to stay alive and thrive in a digital age. Recently, many of these companies have move towards a focus on paid subscriptions rather than making money from ads. But are consumers willing to shell out their cash for these subscriptions? And how many different services will they subscribe to? On today's episode we cover all of that and more, give it a listen! Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Companies that succeed in a digital world are either using new technologies to provide incredibly low priced and convenient solutions (the Amazon and Walmart model). Or, they are creating a highly personalized experience that builds an actual connection with the customer. There is no middle, and those who don't realize this will be dead (see JCPenny & Sears). Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

What happens when the consumer demand for a new trend or technology explodes? Often there are many competitors all jockeying for market share of a quickly growing industry, but in the end very few, possibly only one of those companies will survive. What differentiates a winner from a loser when they sell the same thing? Today we’re going to examine just this in two examples that are playing out right before our eyes: the fight to be the dominant sneaker marketplace and the great scooter wars. It’s a race to the bottom, but whoever gets there first will end up on top. Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Amazon is quickly catching Google & Facebook as the third horseman in digital marketing. We discuss how they're doing this and why it matters to everyone who's buying ads online. This is a must listen for every one in the digital marketing space. Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

David Gil speaks with Amanda Greenberg, the co-founder and CEO of Balloonr. Balloonr is a new breakout SaaS company that enables idea meritocracies within organizations. They discuss many things, including tips for raising money, how to handle the pressure from VCs, how to go about starting a software company when you come from a non-technical background, how Amanda's been able to land Fortune 500 clients and how she thinks about the balance between adding new features and while keeping a product simple and easy to use. This episode is a must listen for any founder or anyone operating in the B2B space! Full Show Notes w/ Timestamps: https://mgredge.com/amanda-greenberg-balloonr/ Follow Amanda on Twitter: twitter.com/AKGreenberg Balloonr's Website: https://balloonr.com/ Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

This week's episode is a complete guide to SEO for 2018 and beyond. We discuss how to build links, how to optimize for voice search, if meta tags still matter & much more. If you want to dominate your SEO strategy this is the episode for you. Topics: 01:44 - Things NOT to do that could hurt you 03:32 - Do meta tags still matter? 04:45 - Using YouTube videos for SEO 05:49 - The best way to rank for voice search 09:10 - The best types of content you should create 11:50 - How to optimize images for SEO 14:14 - The best link building strategies 16:26 - Optimizing for Mobile vs Desktop Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency