CXOTalk

This video is about marketing strategy for 2021. How can modern marketers adopt the latest digital technologies while keeping the benefits of "classical" marketing? The Chief Marketing Officer of Mastercard, Raja Rajamannar, explains marketing disruption and offers a CMO playbook for 2021. During this conversation, we discuss how to allocate budget priorities, the challenge of becoming a marketing leader, strategic marketing, and the nature of tactical marketing in 2021. We go beyond demand generation strategies into the core of brand strategy that aligns with the organization's business goals.Learn about these topics:-- Disruptive marketing tactics and strategy for 2021-- How can marketers develop the skills to create brand equity and brand value in 2021?-- The changing role of the CMO and the modern CIO role-- Empathy and customer experience-- Strategic brand management and brand building in 2021-- Loyalty and trust in the fifth paradigm of marketing-- Data breaches and consumer trust-- Challenges in marketing across international boundaries-- The future of customer experience-- Problems facing digital advertising platforms-- How can marketing leaders adopt quantum marketing?Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers.Be sure to subscribe to our newsletter: https://www.cxotalk.com/subscribeRead the complete transcript and watch more videos: https://www.cxotalk.com/episode/cmo-strategy-2021-leadership-means-customer-experience-brand-strategy---If you like this podcast, please leave a positive review. Thank you!

Team collaboration is essential for product designers to create beautiful objects while working within the technical and financial constraints of manufacturing. We speak with an award-winning designer and a manufacturing veteran to learn about the product design process and digital transformation in manufacturing.In this conversation, we discuss the following topics:-- Integrating great product design and the manufacturing process-- Mass customization and the product development life cycle-- Team collaboration and the product engineering design process-- Design innovation and mass customization-- Culture change and the change management process-- Advice for product designers and manufacturing engineersTheo Richardson is a designer and entrepreneur based in Brooklyn. He is best known as a founding partner and Director of Development at Rich Brilliant Willing - RBW. Jon Hirschtick, a technology pioneer and entrepreneur, and is now the president of PTC’s Software-as-a-Service (SaaS) division, PTC Onshape.Be sure to subscribe to the CXOTalk newsletter: www.cxotalk.com/subscribeRead the complete transcript and watch more videos: https://www.cxotalk.com/video/team-collaboration-product-design-quality-manufacturing-efficiency---If you like this podcast, please leave a positive review. Thank you!

What are the social, political, and government policy aspects of artificial intelligence? To learn more, we speak with Lord Tim Clement-Jones, Chairman of the House of Lords Select Committee on AI and advisor to the Council of Europe AI Committee.In this conversation, we discuss:-- What are the unique characteristics of artificial intelligence?-- Algorithmic decision-making and risks-- Trust and confidence in AI policy-- Decision-making about AI policy and governance-- How to balance competing interests in AI policy-- Digital ethics: The House of Lords AI Report-- Impact of AI on society and employmentRead the full transcript and watch more videos: https://www.cxotalk.com/episode/house-lords-member-talks-ai-ethics-social-impact-governance---If you like this podcast, please leave a positive review. Thank you!

How should Chief Information Officers prioritize strategy, planning, and investment strategy for the year 2021? And where do CIO responsibilities and CIO priorities intersect with customer experience and corporate culture?In this episode of CXOTalk, two seasoned CIOs offer practical tips and advice to guide CIO decision-making in 2021. We discuss these topics:-- CIO strategy and role in 2021-- Customer experience and the CIO agenda-- Corporate culture and the CIO-- Work from home and end-point security-- CIO investment planning and technical debt-- Technology planning for 2021-- CIO opportunities and challenges for 2021Cynthia Stoddard is the Chief Information Officer of Adobe, where she oversees Adobe’s global Information Technology & Cloud Operations teams.Jay Ferro is CIO of ERT, a global data and technology company that minimizes risk and uncertainty in clinical trials. Previously, he was the Chief Information Officer for Quikrete, the largest manufacturer of packaged concrete in the United States. Before that, he served as CIO for a number of other companies including Earthlink, the American Cancer Society and AIG.Read the full transcript and watch more episodes: https://www.cxotalk.com/episode/cio-advisory-chief-information-officer-strategy-agenda-planning-2021---If you like this podcast, please leave a positive review. Thank you!

Chief Information Officers and information technology management must prepare their investment strategies for 2021. In this episode of CXOTalk, Bill Briggs, Global Chief Technology Officer of Deloitte, presents CIO challenges and opportunities.The conversation is based on the Deloitte Tech Trends 2021 report, which discusses IT planning and governance from both business and technology perspectives.We discuss these topics:-- IT investment categories and Tech Trends 2021-- Planning for information technology investments-- CIO investment priorities-- Advice on the CIO agenda-- CIO goals and innovation-- CIO investment and future of the CIO 2021-- CIO planning in talent, people, culture, and diversity-- Customer experience and the CIO role-- CIO priorities and challenges in 2021Read the full transcript: and watch more CXOTalk shows: https://www.cxotalk.com/episode/cio-strategy-it-investment-planning-2021Bill Briggs is the global Chief Technology Officer for Deloitte Consulting, former global lead of Deloitte Digital, and a Director in the US technology practice. As CTO, Bill is responsible for helping to define the vision for Deloitte Consulting's technology services, identifying and communicating technology trends affecting clients’ businesses, and shaping the strategy for Deloitte's emerging services and offerings.---If you like this podcast, please leave a positive review. Thank you!

Using communications to manage a crisis and protect your reputation is central to media training. Companies face reputational risks every day, but few are ready to respond appropriately when a crisis hits. In this episode of CXOTalk, the former Chief Communications Officer of United Rentals explains how to prevent PR nightmares with many crisis communication examples.Read the full transcript and watch more interviews: https://www.cxotalk.com/episode/media-training-crisis-communication-plan-can-save-your-careerIn this episode, we discuss:-- Which events are truly a crisis rather than just a PR nightmare?-- First steps for crisis communication management-- Are data breaches a crisis?-- Is newsjacking ethical?-- Crisis communication and social justice-- Crisis communication strategies and corporate PR-- Reputation crisis management and corporate risk management-- The crisis management team-- Honesty in strategic messaging and crisis communications-- Role of media interviews and analysts in crisis communications-- Advice to avoid a PR crisis and manage crisis communicationsA highly regarded communications and marketing executive, Bill Wohl is globally recognized for leadership in crisis communications. Bill brings experience in diverse industries, across global markets, and at companies from the Fortune 10 to the Fortune 500, working in leadership roles at SAP – where he reported to the CEO and led CEO, PR, analyst relations, crisis, and field communications. He was the Chief Communications Officer at Hewlett Packard when the company had revenue of $120 billion annually with 300,000 employees. He was Chief Communications Officer at data management leader Commvault. Most recently, he was Head of Brand & Communications at United Rentals, a $9 billion revenue leader in the construction equipment rental space.---If you like this podcast, please leave a positive review. Thank you!

Digital twins are a key piece of the digital transformation puzzle. Digital twins create an accurate virtual replica of physical objects, assets, and systems to boost productivity, streamline operations and increase profits.In this episode, GE Digital’s Chief Technology Officer, Colin Parris, explains how these virtual models can accelerate digital transformation. In this episode you will learn:-- Digital twins have three technology dimensions-- Digital twins are virtual representations of physical assets-- Digital twins offer three benefits-- Digital twins rely on big data, sparse data, and physics models-- Digital twins can improve customer experience-- Culture changes required with digital transformation and digital twinsRead the full transcript: https://www.cxotalk.com/episode/what-digital-twin-why-it-important---If you like this podcast, please leave a positive review. Thank you!

With gender equality still an issue in workplaces worldwide, how can we create diversity and inclusion programs to empower women? Common solutions include formal mentoring, education for employees about diversity, and training on unconscious bias. Recently, women-led initiatives have promoted diversity in the workplace, following research that shows equality is good for business.Companies must learn how to create an intentional culture for gender inclusion, moving beyond the idea that a few prominent female role models are enough to create gender equality in a male-dominated industry.Read the full transcript: https://www.cxotalk.com/episode/girls-tech-how-create-gender-diversityTo learn more, we speak with two leaders trying to solve this important problem. In this conversation, we discuss:-- About Adriana Gascoigne (Girls in Tech) and Sastry Durvasula (McKinsey & Company)-- Gender diversity, equality, and inclusion-- Importance of diversity in the workplace-- Impact of remote work from home on gender diversity and STEM-- Creating a culture of diverse teams and inclusion in the workplace-- Sustaining gender diversity and equality in the workplace-- Challenges of diversity in the workplace-- How do you promote diversity and inclusion at work?Adriana Gascoigne is the Founder and CEO of Girls in Tech, a San Francisco-based non-profit organization devoted to empowering, educating, and engaging women in the tech industry across 47 chapters in 33 countries.Sastry Durvasula is the Global Chief Technology and Digital Officer, and Partner at McKinsey & Company. Sastry leads the strategy and development of the Firm’s differentiating digital products and platforms, internal and client-facing technology, hybrid cloud, data & analytics, and AI/ML.---If you like this podcast, please leave a positive review. Thank you!

Disruptive innovations in technology have created profound social impacts that affect virtually every facet of society from politics to the distribution of wealth and economic opportunity. In this episode, Malcolm Turnbull and two other prominent guests discuss social responsibility, economic turmoil, technology disruption, misinformation, and the future of remote work. The conversation includes these topics:-- Social impact of disruptive innovation-- Political divisions in society-- Misinformation and disinformation-- The role of technology in creating economic divisions-- Do technology companies drive social division?-- Advice to policymakers and business leadersRead the full transcript: https://www.cxotalk.com/episode/former-australian-prime-minister-talks-disruptive-innovation-social-impactMalcolm Turnbull was the 29th Prime Minister of Australia from 2015 to 2018. He enjoyed successful careers as a lawyer, investment banker and journalist prior to entering politics. He entered the Australian Parliament in 2004 and served as Minister for the Environment and water resources and Minister for Communications during that time.Lucy Turnbull served as the first female Lord Mayor for the City of Sydney from 2003 to 2004. In 2011, she became an Officer of the Order of Australia for distinguished service to the community, local government, and business from 2015 to 20. Lucy Turnbull was the inaugural chief commissioner of the Greater Sydney Commission, tasked by the NSW state government to assist in delivering strong and effective strategic planning for the whole of Metropolitan Sydney.Dr. David Bray is both founder and inaugural director for the Atlantic Council's new Geotech Center focused on creating positive paths forward for societies to pursue and ensure new data and technology and power.

Customer experience is increasingly important for every CIO. How can Chief Information Officers incorporate the lessons of customer experience while retaining focus on system uptime and other operational activities? Two leading Chief Information Officers share their thoughts and advice.In this conversation, we discuss:-- ​Role of the CIO in customer experience-- Top priorities for Chief Information Officers in 2021-- EQ and Emotional intelligence for the modern CIO-- How to hire a great CIO?-- How to improve customer and employee experience?-- CIO metrics and executive compensationRead the full transcript: https://www.cxotalk.com/episode/practical-cio-customer-experience-chief-information-officerJay Ferro is the Chief Information Officer for Quikrete, the largest manufacturer of packaged concrete in the United States. Previously, he served as CIO for several a number of other companies including Earthlink, the American Cancer Society and AIG.Tim Crawford is ranked as one of the Top 100 Most Influential Chief Information Technology Officers (#4), Top 100 Most Social CIOs (#7), Top 20 People Most Retweeted by IT Leaders (#5) and Top 100 Cloud Experts and Influencers. Tim is a strategic CIO & advisor that works with large global enterprise organizations across many a number of industries including financial services, healthcare, major airlines and high-tech.

Successful relationships between Chief Financial Officers and Chief Information Officers can drive business transformation, innovation, and agility. To learn more, we spoke with the CIO and CFO of cloud computing leader, Workday, to explore their relationship and role.Robynne Sisco is President and Chief Financial Officer (CFO) at Workday and oversees the company’s finance, investor relations, legal, and procurement organizations.Sheri Rhodes is Workday’s Chief Information Officer (CIO), where she oversees the company’s global information technology organization, with responsibility for the internal deployment of Workday products.The discussion includes these topics:-- CIO / CFO collaboration-- Aligning CFO activities with business processes and requirements-- Business agility and the CIO-- Financial planning and business agility-- CIO and IT alignment with business needs-- Challenges to iterative and dynamic financial planning-- CFO / CIO partnership for innovation-- Measurement and metrics for innovation-- IT as a strategic innovation partner-- Advice for building the CIO / CFO relationship

Servitization is an essential part of digital transformation for jet engine manufacturer Rolls-Royce. The company’s servitization journey has improved customer experience and satisfaction while enabling a business model based on data, analytics, and a digital platform.To learn more about the Rolls-Royce service strategy, we spoke with Russell Masters, Vice President of Digital Services. Among the important topics that he covers are the evolution of field service in aviation, safety and security, and the Rolls-Royce transformation program called Blue Data Thread,In this conversation, we discuss:-- About Rolls-Royce: digital transformation and jet engines-- Digital platform for Rolls-Royce field service and servitization-- Rolls-Royce: "IFS is a fantastic company"-- Servitization at Rolls-Royce relies on data-- Impact of digital transformation on customer experience at Rolls-Royce-- Servitization advice at Rolls-RoyceRead the complete transcript: https://www.cxotalk.com/video/digital-transformation-servitization-rolls-royceRussell Masters is the Vice President of Digital Services at Rolls-Royce. He and his team lead the design and delivery of digital applications and services, supporting Rolls-Royce TotalCare.

Digital health means AI and machine learning based on platforms that aggregate patient data. This healthcare transformation raises challenging issues such as ethics in healthcare, transparency in AI algorithms, and equality of access to healthcare. We speak with Dr. John Halamka, President of the Mayo Clinic Platform, and Dr. Daniel Kraft, one of the most influential speakers in healthcare.Read the complete transcript: https://www.cxotalk.com/episode/digital-health-2021-platforms-data-aiThe video covers these important topics:-- Digital Health 2021: Platforms, Data, and AI-- About Dr. John Halamka and Dr. Daniel Kraft-- Data platforms in healthcare and clinical medicine-- Health data analytics and the Mayo Clinic Platform-- Digital healthcare and clinical workflows-- Digital medicine and the healthcare ecosystem-- Digital transformation in the healthcare industry and equal access to care-- Healthcare platforms and patient experience-- Cybersecurity and healthcare data-- Medical ethics and digital healthcare-- What is the role of clinical patient registries?-- Fighting COVID in 2020Daniel Kraft, M.D. is a Stanford and Harvard trained physician-scientist, inventor, entrepreneur, and innovator and is serving as the Chair of the XPRIZE Pandemic Alliance Task Force. With over 25 years of experience in clinical practice, biomedical research, and healthcare innovation, Kraft has chaired the Medicine for Singularity University since its inception in 2008, and is founder and chair of Exponential Medicine, a program that explores convergent, rapidly developing technologies and their potential in biomedicine and healthcare.John Halamka, M.D., is the president of Mayo Clinic Platform. In his role at Mayo Clinic, Dr. Halamka oversees the future direction of the Mayo Clinic Platform that will help establish Mayo Clinic as a global leader in digital healthcare. Prior to the Mayo Clinic, Dr. Halamka served as the executive director of the Health Technology Exploration Center for Beth Israel Lahey Health in Massachusetts. Previously, he was chief information officer at Beth Israel Deaconess Medical Center for more than 20 years.

Social impact and corporate social responsibility are central to the mission and activities of Sridhar Vembu, the CEO and co-founder of enterprise software vendor Zoho, maker of products such as Zoho CRM.Read the full transcript: https://www.cxotalk.com/episode/social-impact-zoho-ceo-corporate-responsibilityIn this wide-ranging interview, we speak with Sridhar Vembu about combining economic growth, developing human resources and talent in local communities, and making a positive impact.In this video, you will learn about:-- About Zoho Corporation and CEO Sridhar Vembu-- Ethics and social responsibility: Building a distributed talent pool-- Sustainable connections to local communities-- Cultivating talent with Zoho University-- Combining profit and positive impact-- Nurturing local talent-- Social impact and corporate culture-- Corporate social responsibility examples-- Sustainability and personal consumption-- Ethical considerations of money-- Credential-signaling vs. skills-based recruitment-- Social responsibility and business performance-- Sustainable development and business strategy-- Metrics and measures-- Advice to business leaders-- Social impact of the pandemicSridhar Vembu is the co-founder and CEO of Zoho Corp. In 2005, he began the Zoho University program with six high school students, who were trained for two years in computer science and eventually absorbed in the company. Currently, 15% of Zoho's workforce is made of ZU graduates. Instead of opening new offices in metros, he prefers smaller towns or suburbs. In 2016, the Tenkasi office located in rural India launched Zoho Desk, a product that was developed there.

The CIO role offers unprecedented opportunities for Chief Information Officers who understand how information technology can support core innovation agendas in the enterprise. To learn more, we speak with Sanjay Mirchandani, CEO of storage management supplier Commvault. Among the important topics that Sanjay covers are:-- How does data increase business agility?-- Digital transformation and cloud computing strategy-- Business continuity and recovery strategies: the modern strategic advantage-- How cloud enables business resiliency-- Cloud adoption and migration strategy-- Power of the Chief Information Officer role-- Understanding CIO priorities-- Advice on the transformational CIO role and the CIO agendaRead the complete transcript: https://www.cxotalk.com/video/commmvault-ceo-chief-information-officer-cio-strategy-agenda-2021Sanjay Mirchandani is a customer-driven CEO determined to deliver Commvault solutions that impact the business and lives of our customers. Sanjay joined Commvault from the software maker Puppet, where he served as CEO for more than two years. Prior to that, he spent two decades in senior leadership roles at Microsoft, VMware, and EMC Corp.