The Creative Influencer show

The Creative Influencer

Summary: The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog

Podcasts:

 Target and Instagram Checkout | File Type: audio/mpeg | Duration: 03:26

Minisode Fifteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about Instagram Checkout and Target’s recent arrival to the service as a predictor for things to come in the new world of “social media retailing.” A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 TikTok and COPPA: More trouble for TikTok? | File Type: audio/mpeg | Duration: 03:37

Minisode Fourteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow up minisode, Jon discusses Children’s privacy concerns around TikTok. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 The Virtual Influencer | File Type: audio/mpeg | Duration: 03:45

Minisode Thirteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this special follow-up minisode to last week’s question, Jon discusses how the talent agency CAA just signed a major Virtual Influencer and implications for truth in advertising. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 AI Influencers: the new “Artificial Influencer” | File Type: audio/mpeg | Duration: 04:34

Minisode Twelve of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the rise of fake avatars and the use of Artificial Intelligence as the new frontier of Influencer marketing. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 Sydney Serena: A Big Announcement | File Type: audio/mpeg | Duration: 01:37

Episode Six of Season Three. We interview Sydney Serena. Sydney is a YouTuber and Influencer with over 2 million followers. Sydney shares her extraordinary journey of moving from Minnesota to Los Angeles to pursue her dreams. She tells us about her growth and vision for the future and at the end of the interview, makes a big announcement—so big, in fact, that we had to push back the release of today’s interview because the news isn’t ready to be released quite yet...

 YouTube Shorts | File Type: audio/mpeg | Duration: 02:54

Minisode Eleven of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses YouTube’s plans to take on TikTok, as well as a brief history of the short-form video media landscape. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 How is COVID-19 affecting Influencers? | File Type: audio/mpeg | Duration: 03:44

Minisode Ten of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the impact coronavirus and resulting stay-at-home orders are having on Influencers’ bottom line. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 Amelia Edmondson: Influencing Authentically | File Type: audio/mpeg | Duration: 40:56

Episode Five of Season Three. We interview Amelia Edmondson. Amelia is an Instagram Influencer who, after graduating from Pepperdine with a degree in Advertising last year, went all-in on making a living as an Influencer. Amelia shares the lessons she’s learned along the way, including how to be authentic and true to yourself as an Influencer, while also transitioning from college to post-grad life. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.c

 #Coronavirus Challenge | File Type: audio/mpeg | Duration: 02:56

Minisode Nine of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the viral-seeking behavior of the recent #Coronavirus Challenge on Instagram and TikTok. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 Is TikTok in Trouble? | File Type: audio/mpeg | Duration: 03:27

Minisode Eight of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the U.S. government’s ban of TikTok on all of their phones and the security risks of app. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 Is Instagram Bigger than YouTube? | File Type: audio/mpeg | Duration: 02:57

Minisode Seven of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a question about who makes more: YouTube Creators or Instagram Influencers? A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 The YouTube Children’s Content Fund | File Type: audio/mpeg | Duration: 02:42

Minisode Six of Season Three. In this special follow-up minisode, Jon revisits the settlement between the FTC and YouTube relating to COPPA. Now, YouTube is establishing a $100 million fund to sponsor original children’s content. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 Ricky Williams: The Heisman Healer | File Type: audio/mpeg | Duration: 50:27

Episode Four of Season Three. We interview Ricky Williams. Ricky is a renaissance man and multi-faceted influencer. He is an elite professional athlete with a wide-ranging curiosity that has led him to study herbal medicine, Ayurveda and astrology. Ricky is currently the Chief Herbal Officer of Real Wellness, a CBD company based in Venice California. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 Booze Ads on Instagram | File Type: audio/mpeg | Duration: 03:06

Minisode Five of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon revisits the topic of alcohol on Instagram, with developments since last season. This time, it’s about underage audiences seeing ads for alcohol. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

 What do platforms count as a view? | File Type: audio/mpeg | Duration: 02:58

Minisode Four of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Netflix’s change in how they count video views and compares the new system to how YouTube, Instagram, Twitter and Snapchat count video views. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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