The Pure Report

Get to know Pure's new Chief Marketing Officer Jason Rose and find out this avid skier's impressions during the journey thru his first 100 days at Pure and how he views storage strategy and market conditions going forward. Hear about how the shift to remote work has challenged businesses to pivot to increased digital interaction and how utility based consumption models are changing the narrative in the storage industry. He provides perspective on how company culture impacts brand and marketing and delivers some predictions for IT in 2021 and beyond. For more information about how to breakthrough with the Pure Modern Data Experience: https://www.purestorage.com/why-pure.html

Check in with two of Pure's Field Solution Architects with over 40 combined years of experience supporting customers solving VMware data management challenges. We catch up with Jase McCarty and David Stamen to chat about the latest technologies and innovative integrations Pure customers are leveraging to make it smarter to run VMware. The duo delivers their thoughts around the ease and growth of adoption of virtual volumes, data protection integration with SRM, and VMware's new hybrid cloud strategy, VMware Cloud Foundation, and where Pure adds value. For more information on VMware solutions from Pure: https://www.purestorage.com/resources/webinars/vmug-usercon-2020-session-on-demand.html?exp=52ondemand

Achieving IT and business success in 2021 and beyond will be more challenging than ever but will be practically impossible without a complete understanding of the latest technology solutions available on the market. Take a glimpse into the future as WW Systems Engineering VP Shawn Rosemarin returns to the Pure Report to make predictions on what's next. How will hybrid and multicloud evolve to provide the most flexibility for app deployment? Where will AI/ML based automation deliver the most value? How will the shift to 'as-a-service' IT for everything impact application and service delivery models? Check out these topics and more to start off the 2021 IT prediction season. To discover more on the future of IT: https://bit.ly/381zaAD

Both traditional enterprises and cloud-native startups alike need the same base platform in Kubernetes to deliver applications that power their businesses. Hear from Jon Owings, Director of Cloud Solution Architects at Pure, about how the combined approach of Portworx and Pure Storage can guide these organizations toward a complete data-management solution. JO returns to the Pure Report to discuss the Portworx portfolio of offerings, what DevOps engineers are looking for in a cloud-native data management solution, and how you can get started today. For more info on Pure Storage + Portworx: https://www.purestorage.com/products/cloud-native-applications/portworx.html

Remote working has moved from a “nice to have” to a “must-have,” and for the foreseeable future is the new normal. Business leaders in turn must now ask themselves – how can our organization stay productive, connected and happy? Hear from James Petter, GVP of International Sales about insights to successfully lead remote workers. It's not just about access to proper technology -- workers need trust, consistent communication, and individualized ways of interacting to stay productive and happy. For more info on Pure solutions for remote workforces: https://www.purestorage.com/solutions/infrastructure/vdi.html

Data economics has reached a breaking point. Simply put, companies need to take a more deliberate approach to optimize data storage and related costs. Hear from pioneering technology economist Dr. Howard Rubin and Pure co-founder and CTO John Colgrove (Coz) about how to tackle these costs and master your organization's data storage economics. Together we address the common myths and misconceptions around storage costs, including acquisition cost, cloud-only approaches, and the true cost of downtime. For a report with more detailed information on how to improve your data economics with Pure: https://www.purestorage.com/resources/type-a/economic-impact-storage-as-a-service.html

Catch up with Jake Ringler, VP and Head of Pure's European R&D centre in Prague to hear about how Pure is fueling innovation and accelerating time-to-market for customers. Jake discusses the skills and background needed to manage a diverse environment of engineers and the evolution of the R&D center including why Prague was viewed as an optimal choice to expand Pure's European presence. We also chat Canadian hockey, Czech beer, and the best way to pass time on weekends in Prague. For more info on Pure's European R&D centre: https://blog.purestorage.com/news-events/pure-lands-in-prague/

Every IT journey begins with the first step. But what if you don't have a clear vision of where to go or how to get there? Get tested and proven blueprints for your IT deployments with new Pure Validated Designs (PVDs). Hear from Brian Gold, Sr. Director of Solutions Engineering, and Beth Arnesen, Strategic Programs Manager, about how new PVDs help decrease deployment risk and ensure the greatest return on your investment in Pure’s products and solutions. PVDs include step-by-step design and implementation guides for proven success, and are built leveraging key Pure alliance partner technologies. For more info on Pure Validated Designs: https://blog.purestorage.com/news-events/Simplify-Deployment-with-Pure-Validated-Designs

This is the best Pure Report episode ever...change my mind. But seriously, check out frequent Pure Report guests, PSEs Andrew Miller and JD Wallace, who join to debate everything from the best type of cake, to ranting about technical terminology, and discussion around technology deployment considerations and more. Cloud vs. on-prem. Trade-offs in data protection strategies. Off-the-shelf vs. customized. Simplicity and automation vs. a hands-on approach. This episode is chock full of great insights and occasional witty banter. Enjoy. For more on Pure Storage products and solutions: https://www.purestorage.com/products.html

By next year, up to 90% of enterprises worldwide will build their IT strategies around a mix of on-premises private clouds, public clouds, and existing platforms to handle a growing set of requirements for modern applications. Hear from AWS Outposts PM Rob Czarnecki, and Pure's AWS Alliance Manager Matt Blythe about the synergy of FlashBlade with AWS Outposts, enabling AWS customers to leverage a low-latency, high-performance unified fast file and object platform with native Amazon Amazon S3 capabilities in tandem with AWS hybrid-cloud services. FlashBlade recently achieved the AWS Outposts Ready designation, the latest step in extending how Pure and AWS work together to serve customers’ modern data needs. For more information on how to leverage the benefits of FlashBlade through the AWS Outposts Service Ready program, visit: https://www.purestorage.com/docs.html?item=/type/pdf/subtype/doc/path/content/dam/pdf/en/solution-briefs/sb-flashblade-aws-outposts.pdf

October is National Cybersecurity Awareness Month and as ransomware attacks increase in scope and frequency, there has never been a better time to boost your data defenses and invest in increased cyber safety. Hear from frequent Pure Report guest and Principal SE Andrew Miller about what we've been learning about ransomware intrusions, the trifecta of defense principles, and how Pure can help. Andrew also covers the top 5 questions we're hearing from IT around implementing protection, and dives into 2 actual attack examples and the resulting recovery efforts. For more information on ransomware and Pure solutions: https://www.purestorage.com/solutions/data-protection/ransomware.html #BeCyberSmart

Data migration from legacy systems is complex. When it's done right, you shorten your time to benefit, save on renewal fees, and maximize ROI on new infrastructure. Hear from new Puritan Dmitri Filenko, Director, Professional Services about Pure's expanding set of migration services offerings to help you define your strategy and execute your plan. With Pure Migration Services you get proven storage migration from start to finish. And once you're on Pure, with Pure Evergreen, you'll get a subscription to innovation that keeps your storage modern and agile. Your data stays in place, eliminating the need for data migrations. For more information on Pure migration services, go to: https://blog.purestorage.com/services/your-next-storage-migration-could-be-your-last/ and https://blog.purestorage.com/services/pure-services-lab/

Find out what's possible when industry leaders in backup and recovery join together to deliver rapid data availability, restore, and reuse at scale with a truly integrated experience. Tune in to hear all about Pure FlashRecover, powered by Cohesity, from Cohesity VP of Marketing Chris Wiborg, and Pure FlashBlade VP of Marketing Amy Fowler. This exciting offering is the industry’s first modern, jointly-engineered solution designed to meet the most demanding business continuity requirements and enable new opportunities for data-driven organizations. For more info on Pure FlashRecover: https://www.purestorage.com/company/technology-partners/cohesity.html

Exponential data volumes are exposing the weaknesses and challenges with hybrid arrays relative to capacity, cost and enterprise features. Enter QLC and Pure's FlashArray //C which is optimized for cost and capacity while delivering the same enterprise experience for users based on Purity. Friend of the Pure Report, James Gallegos, Director of FlashArray Product Marketing, returns to share his thoughts on how Pure's custom approach to using QLC flash offers a better solution than hybrid for workload consolidation, test/dev, data protection, and more. For more info on FlashArray//C and QLC: https://www.purestorage.com/products/flasharray-c.html

Explore the new world of unified file and object storage with ESG Senior Analyst Scott Sinclair. Scott discusses the challenges that are holding back enterprises from moving forward to take advantage of today's modern applications and analytics - mainly, legacy storage retrofits and data lakes that have become data swamps, resulting in silos that inhibit easy data access to those that need it most. Hear how he views FlashBlade as "ahead of its time," designed to provide multi-dimensional file and object performance via a highly parallelized architecture purpose-built for today’s workloads. For more on Unified File and Object, check out: https://www.purestorage.com/products/flashblade.html