The How of Business - How to start, run & grow a small business. show

The How of Business - How to start, run & grow a small business.

Summary: The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.

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Podcasts:

 297: SCORE of Dallas with Laura Butler | File Type: audio/mpeg | Duration: 18:02

Intro to SCORE of Dallas. SCORE helps small business people through mentoring and training. Volunteer Mentors leverage decades of experience in a variety of business disciplines and industries. SCORE’s mentoring services are free! The Dallas chapter of SCORE serves 11 counties in the Dallas and North Texas Metroplex and Lubbock, Texas. In this episode Laura Butler and Henry Lopez introduce SCORE and resources offered, including one-on-one mentoring, group workshops and online resources and tools.

 296: Are You WILLING to Start Your Business | File Type: audio/mpeg | Duration: 15:30

Willing to put in the time and effort to start your first small business? If you are not willing to make the sacrifices necessary to launch today, then what do you need to get there? This episode will help you identify how willing you are, so that you can realize your dreams or business ownership and becoming your own boss. This is the second in a series of episodes on being Ready, Willing and Able to start your first small business.

 295: CEO of Your Business with Paul Maskill | File Type: audio/mpeg | Duration: 53:05

How to become the CEO of Your Small Business with Paul Maskill. Paul shares his experiences, tips & advice to help you work ON and not just IN your small business. He helps ambitious business owners automate their small business so they can finally leverage it to build a life that they love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

 294: Budget Marketing with Melissa Forziat | File Type: audio/mpeg | Duration: 59:13

How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. This is Melissa’s second appearance on the show. Her most recent guide is "Overcoming Your Marketing Roadblocks". Her small business marketing guides focus on helping small business owners achieve greater success with their marketing initiatives. The How of Business is the podcast that helps you start, run and grow your small business.

 293: Personal Video Messaging with Steve Pacinelli | File Type: audio/mpeg | Duration: 51:37

How to use Personal Video Messaging to build relationships and market your small business with Steve Pacinelli. Steve shares his personal experiences with using personal videos, and specific tactics and tips for creating effective video messages. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

 292: Are You READY to Start Your Business | File Type: audio/mpeg | Duration: 17:04

Emotionally and Mentally ready to start your first small business? How ready are you today, and if you are not ready now, what do you need to get there? This episode will help you identify how ready you are, including overcoming the fear of failure, so that you can realize your dreams or business ownership and becoming your own boss. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business.

 291: Personal Branding with Melva Robertson | File Type: audio/mpeg | Duration: 57:10

How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

 290: Launching SoCal Powerlifting with Zack Bartell | File Type: audio/mpeg | Duration: 49:21

How Zack Bartell launched his first small business, SoCal Powrlifting, at age 20. Zack shares his journey as a young entrepreneur. Zack played sports in High School, and studied Kinesiology & Exercise Science in college. He shares his early experiences and how his passion for power lifting developed. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

 289: Government Contracts with Eric Coffie | File Type: audio/mpeg | Duration: 50:24

Eric Coffie introduces the opportunities with Federal Government Contracts for Small Business. He also shares his entrepreneur journey, and how he currently helps people find and land government contracts. Eric Coffie is an entrepreneur, the founder of Govcon Giants, the author of “Billion Dollar Playbook: 72 Websites for Massive Scaling in the Federal Marketplace”, and the host of the Govcon Giants podcast.

 288: 2020 KickOff with Henry Lopez | File Type: audio/mpeg | Duration: 34:00

Goal Setting, Time Management, & Productivity Hacks to help you succeed in 2020. Henry Lopez, and his expert guests, share insights and practical tips on how to set effective goals, manage your time, and become more productive so that you can develop yourself and grow your small business. In this episode, Henry includes highlights from conversations with David Begin, Dawn Shannon, Kris Ward and Chris Bello.

 287: Online Marketing Update with Adam Kirk | File Type: audio/mpeg | Duration: 48:01

Online Marketing Year-End update for small business. What's new and emerging in online marketing for small business owners. Small business marketing expert Adam Kirk is back on the show to share his insights and tips. It's all about valuable content with your audience. Our discussion includes Text Marketing, Social Media, Email, SEO, Search, Online Reviews, and small business Websites. Henry Lopez is the host of The How of Business podcast, and Small Business Coach and Consultant. TheHowOfBusiness.com

 286: Patents for Start-Ups with Russ Krajec | File Type: audio/mpeg | Duration: 57:33

Patents for Start-Up Businesses with Patent Attorney Russ Krajec. Russ shares his entrepreneur journey and insights on patents for small business owners. Russ Krajec is an author, inventor, angel investor, podcast host, and patent attorney who believes the patent system does not serve startups well. Russ believes that you can find good ideas and curate valuable patent assets, even though 95% of all patents are worthless.

 285: Developing Great Team Players with Walt Brown | File Type: audio/mpeg | Duration: 46:08

Developing great Team Players for your Small Business with Walt Brown. He is the author of “The Patient Organization" and the textbook for the 7 Question 7 Promise Framework. Walt shares his entrepreneurial story, and how he helps his clients with attracting, engaging, empowering and retaining great team players to build a dream small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show. www.TheHowOfBusiness.com

 284: Overcoming Roadblocks with Patty Block | File Type: audio/mpeg | Duration: 55:44

Helping women turn roadblocks into building blocks and grow their small businesses. She also shares her personal journey, from her initial career as a political consultant and lobbyist to launching her current business serving the needs of women-owned small businesses. Patty is the author of “Road to Results – Charting the Course for Impactful, Sustainable, Profitable Businesses”. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode. (TheHowOfBusiness.com)

 283: Win the Hour, Win the Day with Kris Ward | File Type: audio/mpeg | Duration: 58:30

Improving Time Management skills for Small Business Owners with Kris Ward. She shares her personal story, and tips to help you "Win the Hour, Win the Day". Kris is an entrepreneur, business coach, and the author of "Win the Hour, Win the Day - Time Management for Small Business: A 4-Week Productivity Plan to Go from Overwhelmed to Highly Efficient and Reclaim Your Life." Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show.

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