Real Estate Marketing Dude

Subscribe Now Listen Later & Get Notified Every Week! On this episode we talk about what makes a good brand and why agents need one. Branding is how an agent presents themselves to the market/buyer. There is only one really concrete rule, which is be you. If you don t know who you are in a social [...]

Subscribe Now Listen Later & Get Notified Every Week! Our topic today comes from a listener question. Our listener asked: how do I stay in touch with my Drip leads? So today we answer that question and offer some Drip alternatives that can have some better results. In today s market the internet is the place to [...]

Subscribe Now Listen Later & Get Notified Every Week! I welcome Jason Holdinski to the podcast today. Jason is the founder of The Hyper-Farmer. Real estate farming is basic 101 stuff. This is a serious business that takes the time and energy of researching a neighborhood or region out of the realtor s hands and makes marketing [...]

Subscribe Now Listen Later & Get Notified Every Week! The whole point of a customer database is to create an audience to market too. On today s episode we talk about how to cultivate an audience on 3 channels. The channels are email, direct mail, and social media. We discuss how to use these channels and why [...]

Subscribe Now Listen Later & Get Notified Every Week! A lot of businesses rely on Real Estate Agents. In order to keep their referrals coming in, many loan officers and mortgage brokers turn to agents. There is only one problem. It is normally a one sided deal. On today s podcast we explain why loan companies are [...]

Subscribe Now Listen Later & Get Notified Every Week! Is the real estate industry in trouble and nobody is listening? During this episode we share examples of how the industry has changed. And we answer that question. Realtors are educators, not salesmen. This changing shift has made real estate an information exchange. Agents should embrace this [...]

Subscribe Now Listen Later & Get Notified Every Week! Many agents are turned off or are scared off by buyers who are really specific in their home needs. Often selling a house is the opposite, most buyers don t know what they want. However sometimes you get that one buyer that wants what they want. Many new [...]

Subscribe Now Listen Later & Get Notified Every Week! So many young and fresh real estate agents are tanking their chances with leads because of scripts. Scripts are inflexible and robotic. No matter how you come by your leads it is important that your conversation be natural and informative. On today s episode we discuss how to [...]

Subscribe Now Listen Later & Get Notified Every Week! We got a question from one of our listeners who is going about looking for referrals in a completely wrong way. So we talked about the reason why people want to give agents referrals. The truth is that over 69% of real estate business is repeat and [...]

Subscribe Now Listen Later & Get Notified Every Week! Last week we talked about how to use your personal Facebook page for marketing, and today s episode is the follow-up! Combined with your personal Facebook page and your fan page, you can starting using Facebook ads to generate the right kinds of leads you need to expand [...]

Subscribe Now Listen Later & Get Notified Every Week! Today we are talking about whether real estate agents need a fan page or a personal page for their Facebook marketing. This topic came about because a lot of real estate agents are getting some really bad marketing advice, such as go out and get 1000 likes. [...]

Subscribe Now Listen Later & Get Notified Every Week! Today we’re talking all about Direct Mail Marketing, and why you should be doing it in your business. When it comes to direct mail, and really any type of real estate marketing, the first priority should always be to secure more listings. Finding buyers is a nice [...]

Subscribe Now Listen Later & Get Notified Every Week! Today Derek and I discuss the effectiveness of video emails. Most people want to build a database or contact list, but don t know what to do with it once they have it. I m going to share with you today reasons why a video message is so much [...]

Subscribe Now Listen Later & Get Notified Every Week! Having a large and engaged list of email subscribers is an enormous business asset to any marketer. But with that opportunity comes a great deal of respect and prudence that you must pay to people who have entrusted you with their email address. In order to curate [...]

Subscribe Now Listen Later & Get Notified Every Week! On this episode Mike and Derek answer the question of why some agents convert better than others. Mike explains that conversion is the ability to set an appointment and the goal of every phone call is to set that all-important face to face meeting. The [...]