Future Commerce Podcast: eCommerce, DTC and Retail Strategy
Summary: Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm
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- Artist: Future Commerce
- Copyright: ©2020 Future Commerce
Podcasts:
Lively CEO and Founder Michelle Cordeiro Grant sits down with us at Shoptalk 2019 to talk about how they're using community to drive commerce in an authentic way - and in so doing creating entire households of customers by partnering and empowering women who are "Wild at Heart, with Boss Brains".
CVS launches "Beauty Mark", its truth-in-advertising campaign; while AI is generating faces that are plausibly real. Meanwhile companies like SuperPersonal are putting customers into model try-on videos. Have "deep fakes" - AI algorithms that map faces and micro-expressions onto stock footage - come to retail? How can they help? How can they hurt?
Recorded live at eTail West 2019, Brian sits down with Chris Homer of thredUP to talk about how data is assisting the "treasure hunt" in the secondhand retail market space. thredUP uses data, events and preferences to help their customers find wardrobe pieces they'll love, and they use technology to assist them to have joyful experiences over and over.
Brian sits down at eTail West 2019 with Ingrid Milman, eCommerce Strategist for Ann Inc (Ann Taylor | LOFT | Lou & Grey) . Ingrid talks about customer expectations in the digital age, clienteling as a culture, and how to lace kindness into a brand culture from top to bottom - from employee interaction to customer experience.
Shoptalk 2019 is mere weeks away and so we take the opportunity to look through the brands, the speakers, and the agenda! ALSO: Is voice dead? Why don't we talk about failure? What were the key takeaways from the 2017 and 2018 editions of Shoptalk and what are we hoping to learn in 2019?
"Controlling my data will be a fundamental human right in the 2050's" Phillip and Brian recap Future Stores Miami and get deep into futurism on what the future of humanity and commerce looks like as we evolve from Homo Erectus, to Homo Sapien and finally to Homo Deus.
Phillip and Brian deliver on their 2019 predictions - AR is here, where is it heading? Retail wages - are they rising? Brands can finally compete with Amazon - and what about Charitable Commerce? All that and more - PLUS what the "retail apocalypse" was REALLY all about. Listen now!
In this episode we bring a review of the best and brightest from the show floor at NRF 2019 - we talk Innovation Lab, "Ingredient Brands", Shoppable AR, and much more. Listen now!
Products that are sharable are all the rage - in part 1 of our recap of NRF we come to you live from the show floor and talk about how retailers are using customer engagement to shape how their product assortment and marketing are crafted. Listen now!
"Stores with in stores" is a concept often spoken but seldom understood. With retail closures on the rise we look at how real estate is adapting to new digitally native brands, how flagships are shifting focus, and how companies like Cushman and Wakefield are helping brands get to market faster than ever. Listen now!
The question of the day is "how can I turn mobile browsers into buyers"? The mobile optimization community initiative is helping answer this question by partnering with an engaged ecommerce community of retailers and systems integrators to test assumptions and deliver solutions for their clients. Listen now!
How do you build durable customer experiences? According to Wayfair's Steve Conine it starts by innovating and owning the entire experience, soup to nuts. In this episode we interview the co-founder of Wayfair and how investment in platform, technology, customer experience and even open source are the differentiators in creating engaging customer journies. Listen now!
Shopify opens its first physical brick-and-mortar store in DTLA to support merchants on the platform. Is this just for the press or does it signal a reposition of the company and how it thinks about itself? Listen now!
We review Amazon's Four Star store concept - is it "Analogue Amazon" or is it just the Service Merchandise of 2018? How does Amazon prevent it from becoming mostly Alexa devices or 100% in-house brands? Does realtime pricing affect classism? Listen now!
Netflix is pioneering digital-first "Choose Your Own Adventure"-style content; because who else owns the delivery platform and the content authorship? Also: Plus-size investments are becoming more prevalent with Wal-Mart's acquisition of Eloquii, California bans "bots". Listen now!
