Two Minute Marketing

This quick audio summary is brought to you by Growth Geeks - On-Demand Marketers   4 Key Measurements to Increase Engagement and Revenue By Liesha Petrovich on Huffingtonpost.com   Engagement is the king of big marketing. Small businesses must create a strategy that levels the playing field when they are competing against global corporations with million dollar budgets. They should be finding ways to increase engagement and revenue because pushing content across various channels won’t cut it. Focus on measuring what increases revenue by using pinpointing tools and strategies to engage effectively the target audience. Small businesses can see where they need to adjust their marketing campaigns by measuring the key performance indicators (KPI). The following will help you understand what to measure to increase your overall sales. Lower Bounce Rate. This is a single-page session that lowers both your engagement and profit potential. It is important to reduce bounce rate in the conversion funnel. Improve design, content formatting, image selection, the location of a call to action button, and quality of landing page. Create a site that keeps your target audience engaged from the very first digital visit.   Increase Time Spent on Site. The time spent on your site can impact your ability to drive conversions. There are tools out there to adequately measure content of the specific visit, including Google Analytics. The key here is to have multiple high performing content pieces available to users. Guide the users on an easy journey through your sales funnel, less is more.   Better User Experience. User experience design quality has the power to guide your target audience through a digital customer journey with creative elements that allow users to decide directly on their next move.   Increase Mobile Experience. Create the right monetization options. Focus on the user’s mobile experience since the consumers now use their smartphones to make purchases. The key is to have a monetized solution that is both user-friendly for the visitors and valuable publishers.   Know Your Stats. Presently, we have the opportunity to reach millions and create incredible businesses. An online business creates many different kinds of statistics. Online businesses create many kinds of statistics and each of these is important. Focus on the stats that have the best chance of increasing engagement and profitability. Keep your customers on site for as long as possible, make a few tweaks to your strategy. You can lead customers to your sales process by entertaining them the entire way.   That will do it for today's audio summary. Feeling inspired by these tactics...? Then head on over to growthgeeks.com to get started.

This quick audio summary is brought to you by Growth Geeks - On-Demand Marketers   Instagram Productivity Tips: How to Create a Workflow that Works By Peg Fitzpatrick on Pegfitzpatrick.com   We’ll talk about the right tools and apps that you can use in creating an organized and awesome workflow. First, why would you post on Instagram? The first you need to think about is why you would post on Instagram. You need to come up with a reason on why you’re going to post before moving forward to creating all the other things. You also need to make a list of things you’re going to come up with for your brand.   Who is your target Instagram audience? You have to know because you want to be sharing the right kind of content and the right quantity of content. Think about the industry you are in, the type of content you’ll post, and what will fit in with what you do.   Get into a workflow with Trello. This is a free service. This will help you remember all the steps, it’s like a checklist. Trello will help you be more organized. It has cards that can be moved from row to row, add due dates, team members, and co workers. It’s a very easy system to use, very organized and linear. Trello can keep everything on track and it saves you a lot of time.   Tools to rock your Instagram Productivity. ICONOSQUARE. With these you can check your account and find the best time to post on your Instagram account for the upcoming week. HOOTSUITE. Instagram is integrated with the Hootsuite platform which can help you manage, schedule, and monitor your Instagram activity.  Hootsuite Pro and Enterprise can let you share access to Instagram profiles without password sharing, and collaborate through assignments.   Favorite Apps for Instagram: PS Express for iOS and Android, Snapseed for iOS and Android, Over for iOS and Android, WordSwag for iOS, Legend, Typorama.   Hashtags for Instagram Growth. Hashtags are the key to Instagram’s growth. You may organize your hashtags in Evernote or Trello. Only use relevant hashtags, do not use hashtags that are just popular and have nothing to do with your post. It will be spammy, Instagrammers will definitely not enjoy it and you won’t get any likes.   That will do it for today's audio summary. Feeling inspired by these tactics...? Then head on over to growthgeeks.com to get started.