Talking Code

Randy Rayess tells us when and how you should outsource development of your software, how to reduce your risk, and the way your team should think about feature prioritization.

Brad Van Vugt and Matt Harris talk about transactional emails – how to send your users emails they'll act on at critical moments in your application's lifecycle.

Justine Jordan explains how your company should treat email, the difference between designing for email and the web, and what you can do to up your open rates.

Fred Stevens-Smith of Rainforest explains the need for quality assurance testing and how to actually do it in the resource constrained environment of a startup.

Jordan Gal of CartHook talks about how he found his technical co-founder, how he de-risked his app before building it, and the tension between business and technology requirements.

Dave Hoover on coding bootcamps and how immersive learning environments are helping to fix the developer talent shortage. Plus: should you learn to code?

Basecamp's Ryan Singer on the difference between UI and UX, how to build meaningful solutions for problems and people, and what it means to "scratch the itch."

Sandi Metz on how OOD (objected-oriented design) and agile development simplify design requirements, promote communication and lead to better, faster, more cost-effective software.

Florian Motlik on how testing and validation using the continuous integration and deployment model results in manageable, quality software.