Yogaland Podcast

It's October. Which means it's Breast Awareness Month. It's not an easy month for breast cancer patients, survivors, caregivers, or for those who have lost loved ones to the disease. So, for this episode I spoke to Susanna Harwood Rubin, a yoga teacher who has been raw and real about her own struggle with breast cancer this past year. Susanna shares specific ways that her practice supported her through her cancer experience, what you can do to support a loved one with cancer and more. I both hope this episode helps anyone who has been touched by breast cancer -- and even those who haven't. (That said, this episode could be triggering, so please take care of yourself and only listen if it is helpful to you.) Show notes: http://www.jasonyoga.com/podcast/episode165 SHOUT-OUT TO OUR SPONSORS Stitchfix makes it possible for you to have a professional stylist curate your everyday look.When you complete your style profile, an expert stylist will pick out 5 items and send them to you based on your style and preferences. Choose between automatic shipments or get a box on demand. For an extra 25% off when you purchase all the pieces in your box, visit Stitchfix.com/yogaland today. Cirkul is a water bottle and flavor cartridge system that lets you can choose how much or little flavor you want added to your water. So, you’re getting hydrated without added sugar, artificial flavors or colors. There are 30 flavors, and each flavor cartridge is good for six full sized bottles of water. Right now you can get your own Cirkul water bottle plus two flavor cartridges for $5 by going to drinkcirkul.com/yogaland and entering promo code YOGALAND. AUrate is a fine jewelry company made in New York City that was founded by women for women. They sell jewelry directly to the consumer, which keeps the quality high and the prices reasonable. For 15 % off your first purchase, go to AUratenewyork.com/yogaland and use promo code YOGALAND We Love You (And So Can You) is a new podcast by Stitcher, a spin off on the show By the Book On the show, they send listeners on their own self help journey and they bring us around for the ride. Tune in at the end of this episode for a bonus episode of We Love You (And So Can You) or subscribe now on Stitcher, Apple Podcasts, or anywhere you get your podcasts. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

You want to leave your yoga audition with a big fist pumped saying, "Nailed it," right? This week's episode can help -- Jason gets real about how to ride the waves of the modern yoga job audition, where you get a very short amount of time to showcase your skills, your approach, and your personality. ⁠He offers his thoughts as well as some commiseration. Here’s an overview of what we cover: * The one thing that the yoga teacher hiring manager is likely looking for from yoga teacher auditions * Keep it simple. Give a few solid instructions for each pose, take your time, and make contact with the students. * How to handle nerves and step into the role of the teacher, even when you don't feel confident * What to do if you don’t get the job + some encouragement for yoga teachers who are in the process of establishing themselves    Show notes: http://jasonyoga.com/podcast/episode164 SHOUT-OUT TO OUR SPONSORS Stitchfix makes it possible for you to have a professional stylist curate your everyday look.When you complete your style profile, an expert stylist will pick out 5 items and send them to you based on your style and preferences. Choose between automatic shipments or get a box on demand. For an extra 25% off when you purchase all the pieces in your box, visit Stitchfix.com/yogaland today. Cirkul is a water bottle and flavor cartridge system that lets you can choose how much or little flavor you want added to your water. So, you’re getting hydrated without added sugar, artificial flavors or colors. There are 30 flavors, and each flavor cartridge is good for six full sized bottles of water. Right now you can get your own Cirkul water bottle plus two flavor cartridges for $5 by going to drinkcirkul.com/yogaland and entering promo code YOGALAND. AUrate is a fine jewelry company made in New York City that was founded by women for women. They sell jewelry directly to the consumer, which keeps the quality high and the prices reasonable. For 15 % off your first purchase, go to AUratenewyork.com/yogaland and use promo code YOGALAND We Love You (And So Can You) is a new podcast by Stitcher, a spin off on the show By the Book On the show, they send listeners on their own self help journey and they bring us around for the ride. Tune in at the end of this episode for a bonus episode of We Love You (And So Can You) or subscribe now on Stitcher, Apple Podcasts, or anywhere you get your podcasts. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

This week, I’m talking to Lara Benusis, a longtime yoga teacher and yoga therapist who has taught yoga in a healthcare setting for years. (She was the first full-time yoga teacher at Memorial Sloan Kettering Cancer Center.)  She’s also on the PhD track at Columbia University studying applied physiology. Her focus is exploring the efficacy and mechanisms of exercise and yoga on the survivorship of cancer.   Lara is a wealth of knowledge and a critical thinker. I love what he has to say about yoga research and her ideas for how yoga can be better integrated into the healthcare system. Some of the things we talk about are: * Why it’s important to study yoga from a scientific perspective, the challenges of defining yoga in a clinical setting, and the challenges of using human research subjects in studies * The research pyramid - and why some types of research or more reliable than others * What she thinks of Yo science and how to separate the good, research-backed data from unsubstantiated claims * How her role as a researcher has changed her approach to teaching yoga * Her advice for yoga teachers who are interested in working within healthcare Show notes: http://jasonyoga.com/podcast/episode63 SHOUT-OUT TO OUR SPONSORS AUrate is a fine jewelry company made in New York City that was founded by women for women. They sell jewelry directly to the consumer, which keeps the quality high and the prices reasonable. For 15 % off your first purchase, go to AUratenewyork.com/yogaland and use promo code YOGALAND We Love You (And So Can You) is a new podcast by Stitcher, a spin off on the show By the Book On the show, they send listeners on their own self help journey and they bring us around for the ride. Tune in at the end of this episode for a bonus episode of We Love You (And So Can You) or subscribe now on Stitcher, Apple Podcasts, or anywhere you get your podcasts. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

Being a yoga teacher takes skill, knowledge, dedication, and often, perseverance. But you can have all of those things in spades and never quite earn enough money teaching group classes to be financially secure. Not to mention, racing from one studio to the next teaching group classes can be draining—both physically and mentally. One way to avoid this kind of burnout and bolster a your income is to find a few regular private yoga clients—something Jason enjoyed doing for many years. In this episode, Jason shares his best advice for both the business and methodology of teaching yoga privates. You’ll learn: * Why it’s important to diversify the ways that you teach, both for business reasons and to help you avoid burn-out * How teaching private yoga sessions can build your skill set as a yoga teacher * How to start finding private students and how to price those sessions * How to help students set goals and structure sessions around that * A few ground rules to put into place before you take on a new private client Show notes: http://www.jasonyoga.com/podcast/episode162 SHOUT-OUT TO OUR SPONSORS Women shouldn’t have to compromise when it comes to feminine products. And, with Lola, there are no compromises. Lola products are 100 percent natural, made of 100 percent organic cotton with no added chemicals, fragrances, synthetics, or dyes. Plus, they now offer new hypoallergenic cleansing wipes. Their online subscription service is fully customizable, so it’s one less thing to worry about. For 40 percent off all subscriptions, visit Mylola.com and enter code YOGALAND40 when you subscribe. Betabrand is an innovative brand of pants based right up the road from me in San Francisco. These dress yoga pants are made of a thicker, wrinkle-resistant fabric than yoga pants, so they are dressy enough for work, but are comfortable and stretchy enough for yoga class. They come in several different styles and colors so you’re sure to find a pair that suits your lifestyle and look. For get 20% off your dress pant yoga pants visit betabrand.com/yogaland today. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

I am so excited to share this new season of Yogaland with you! This week, we kick off the season with a live episode that Jason and I recorded at triyoga in London during Jason’s recent teacher training. If you’re a long-time listener, you might know that both Jason and I identify as introverts. So, we understand why some students tend to shy away from speaking up or asking questions in a large group settings. Jason encourages engagement by asking students in his trainings to split into smaller groups and share what they love about the practice. Today, we’re answering those questions ourselves, so you can get to know us a little bit better, too. You’ll learn: * Our yoga origin stories (why we went to our first yoga class, what it was like, and what kept us coming back!) * What teachers have been most influential for us through the years and how different approaches to the practice have helped us become the yoga practitioners we are today * How and why we decided to make the leap from student to teacher * How we feel that podcasting is similar and different from teaching yoga Show notes: http://www.jasonyoga.com/podcast/episode161 SHOUT OUT TO OUR SPONSORS Women shouldn’t have to compromise when it comes to feminine products. And, with Lola, there are no compromises. Lola products are 100 percent natural, made of 100 percent organic cotton with no added chemicals, fragrances, synthetics, or dyes. Plus, they now offer new hypoallergenic cleansing wipes. Their online subscription service is fully customizable, so it’s one less thing to worry about. For 40 percent off all subscriptions, visit Mylola.com and enter code YOGALAND40 when you subscribe. Betabrand is an innovative brand of pants based right up the road from me in San Francisco. These dress yoga pants are made of a thicker, wrinkle-resistant fabric than yoga pants, so they are dressy enough for work, but are comfortable and stretchy enough for yoga class. They come in several different styles and colors so you’re sure to find a pair that suits your lifestyle and look. For get 20% off your dress pant yoga pants visit betabrand.com/yogaland today. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

For our season two finale episode, we’re talking to Las Vegas-based yoga teacher and author Jules Mitchell. We dive deep into the biomechanics of yoga in this episode and talk about Jules’ new book, which is a comprehensive look at the science of stretching.  We can’t cover the whole book in this short format, but I think you’ll find the highlights are fascinating, thought provoking, and relevant to the broader discussions we’re having in the yoga community today. We talk about:  * Why it was so important to Jules to define the anatomy terminology in her book (and why Jason tries to do the same thing in his trainings) + Why language is so important in the yoga room! * She explains what compressive load and tensile load means for listeners * Hypermobility, the pros and cons of passive stretching, and her recommendations for students who are really flexible. Plus, Jules shares why she cautions teachers against diagnosing students with hypermobility (what to do instead). * The long-held myth that strong and flexible are opposite concepts  * Her thoughts on yoga as a lifelong practice and whether yogis should incorporate other types of movement and exercise into their routines Show notes: http://www.jasonyoga.com/podcast/episode160   SHOUT-OUT TO OUR SPONSORS Sweaty Betty is a woman-owned activewear company based in the U.K. Their clothing is made of great fabrics and are always a phenomenal fit. Plus, their original styles are really different from what you can get in the U.S. For 20% off your purchase of full priced items go to SweatyBetty.com/podcast and enter promo code YOGALAND now. Women shouldn’t have to compromise when it comes to feminine products. And, with Lola, there are no compromises. Lola products are 100 percent natural, made of 100 percent organic cotton with no added chemicals, fragrances, synthetics, or dyes. Plus, they now offer new hypoallergenic cleansing wipes. Their online subscription service is fully customizable, so it’s one less thing to worry about. For 40 percent off all subscriptions, visit Mylola.com and enter code YOGALAND40 when you subscribe. Offering Tree makes it easy to build your own yoga website in about 30 minutes. It includes class scheduling, appointment booking, online payments, email marketing, website analytics, and more. It’s fully customizable and all services are included so it’s easy to get your business up and running. For 20% off your first 6 months, visit OfferingTree.com/YOGALAND now. Betabrand is an innovative brand of pants based right up the road from me in San Francisco. These dress yoga pants are made of a thicker, wrinkle-resistant fabric than yoga pants, so they are dressy enough for work, but are comfortable and stretchy enough for yoga class. They come in several different styles and colors so you’re sure to find a pair that suits your lifestyle and look. For get 20% off your dress pant yoga pants visit betabrand.com/yogaland today. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

If there’s one topic that eludes yoga teachers most, it’s not the correct angle of the front knee in Anjaneyasana. It’s how to teach yoga and make a livable wage. We recorded this week's episode live at Jason’s 300-hour training at Lovestory Yoga in San Francisco and answered student questions creating content that's authentic and sustainable. We talk about: * Why quality is so much more important than quantity when it comes to content--even in the fast-paced world of social media * A few ideas for diversifying your streams of income so you’re not relying solely on public yoga classes to pay your bills * How to decide how much content to give away * How to get beyond the daily grind to create a teaching curriculum * When to hire others to help you scale your business (and what to contract out) Show notes: http://www.jasonyoga.com/podcast/episode159 SHOUT-OUT TO OUR SPONSORS Sweaty Betty is a woman-owned activewear company based in the U.K. Their clothing is made of great fabrics and are always a phenomenal fit. Plus, their original styles are really different from what you can get in the U.S. For 20% off your purchase of full priced items go to SweatyBetty.com/podcast and enter promo code YOGALAND Women shouldn’t have to compromise when it comes to feminine products. And, with Lola, there are no compromises. Lola products are 100 percent natural, made of 100 percent organic cotton with no added chemicals, fragrances, synthetics, or dyes. Plus, they now offer new hypoallergenic cleansing wipes. Their online subscription service is fully customizable, so it’s one less thing to worry about. For 40 percent off all subscriptions, visit Mylola.com and enter code YOGALAND40 when you subscribe. Offering Tree makes it easy to build your own yoga website in about 30 minutes. It includes class scheduling, appointment booking, online payments, email marketing, website analytics, and more. It’s fully customizable and all services are included so it’s easy to get your business up and running. For 20% off your first 6 months, visit OfferingTree.com/YOGALAND Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

Today’s guest is Nicole Cardoza, founder of Yoga Foster. I couldn't be more excited about Nicole's mission to bring more movement into classrooms across the country. Her approach is innovative, too -- Nicole's background in tech inspired her to create a platform that offers yoga curriculum and teacher trainings to classroom teachers. It's a scalable idea and one that empowers classroom teachers to bring mindfulness breaks into their classrooms throughout the day. I love the idea of yoga being incorporated into the school day in a seamless way. Nicole also opens up about her recent experience doing a cover shoot with Yoga Journal and how important it was for her to speak out about a surprise cover survey they did after the fact. I ask her how she handled a situation that was shaming, ignorant, and racist and turned it into an opportunity to help others. Show notes: http://www.jasonyoga.com/podcast/episode158 SHOUT-OUT TO OUR SPONSORS Sweaty Betty is a woman-owned activewear clothing company based in the U.K. that has great fabrics with phenomenal fit. Plus, their original styles are really different from what you can get in the U.S. For 20% off your purchase of full priced items go to SweatyBetty.com/podcast and enter promo code YOGALAND now. Women shouldn’t have to compromise when it comes to feminine products. And, with Lola, there are no compromises. Lola products are 100 percent natural, made of 100 percent organic cotton with no added chemicals, fragrances, synthetics, or dyes. Plus, they now offer new hypoallergenic cleansing wipes. Their online subscription service is fully customizable, so it’s one less thing to worry about. For 40 percent off all subscriptions, visit Mylola.com and enter code YOGALAND40 when you subscribe. Offering Tree makes it easy to build your own yoga website in about 30 minutes. It includes class scheduling, appointment booking, online payments, email marketing, website analytics, and more. It’s fully customizable and all services are included so it’s easy to get your business up and running. For 20% off your first 6 months, visit OfferingTree.com/YOGALAND now.     Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

I've talked a lot on the podcast about how motherhood has changed my yoga practice. I know first-hand how easy it can be to fall into the trap of mom guilt and feeling like you just can't keep up with your practice and the demands of your family life. So, I'm so excited to share this episode with Anne Cushman with you. Anne writes beautifully about motherhood as a spiritual practice in her new book, The Mama Sutra: A Story of Love, Loss, and the Path of Motherhood. Anne shares: * The creative process of writing a book, why it took her until her son went off to college to finish her latest book, and how her yoga and meditation practice helped her to be kind to herself through the whole process * How, in many ways, motherhood is such a good way to experience spirituality. Plus, how it differs from the types of spirituality practices that have been traditionally passed down by men. * Anne shares some profound insights for people who feel that they "should" be spending more time on their yoga mats or meditation cushions * Her retelling of the birth of Siddhartha, the Buddha, from his mother's perspective * How she coped with experiencing a full-term stillbirth and the anxieties that come with getting pregnant again after a tragic loss Show notes: http://www.jasonyoga.com/podcast/episode157 Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

This week, we're talking to Erica Rodefer Winters, a yoga teacher in Charleston, SC who specializes in teaching prenatal yoga and postnatal yoga. When the magical, "natural" birth of her first daughter didn't go to plan, Erica reflected and changed her approach the second time around. Instead of magical thinking, she leaned into her intuition and used her yogic tools to go deeply inward and trust herself. She uses this guiding philosophy now when she teaches her students. It's a great reminder to trust your gut at any phase of life when you're unsure of the next course of action. We talk about: * Her yoga origin story and how her first teacher inspired her * Why she teaches prenatal yoga (even though she didn't love prenatal yoga classes during her first pregnancy) * How she uses yoga asana, breathing, and mindfulness practices to tap into her intuition -- a practice that helped her during the birth of her daughters. And a couple ways that she helps her students to learn to listen to their intuition, too. * Plus, how she leans on that inner wisdom for all the tough decisions that come up for her now in parenting and other aspects of life. Show notes: http://www.jasonyoga.com/podcast/episode156 Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

This week I talk to Sarah Kucera, author of The Ayurvedic Self-Care Handbook: Holistic Healing Rituals for Every Day and Season, all about her book and what Ayurveda can teach us about taking care of ourselves. If you’ve followed this podcast for a while, you know that I think self-care is vitally important in order to live a happy, healthy life. (I even created an online course about self care!) You might also know that I dabble in Ayurveda, and I’m fascinated about what little nuggets of wisdom I can learn from yoga’s “sister science.”  So, I was thrilled when I came across a new book that talks about Ayurveda from a lens of self care. We discuss: * How Sarah’s struggles with feeling low-energy and stressed led her to look for solutions from Ayurveda and write her book * The Ayurvedic clock--and why your bedtime and waking time is as important as the number of hours you sleep * Why self care can be accessible to all (even those who are short on time and/or money). She explains why it doesn’t have to be “all or nothing.” * Sarah's "pranic budget," and how can you use this concept to use your energy more wisely, be more efficient, and have more time to do the things you love  Show notes: http://www.jasonyoga.com/podcast/episode155 SHOUT-OUT TO OUR SPONSORS Ohmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

The thoughtful and articulate Bernie Clark joins us on the show this week! Bernie is perhaps best known for his influential Yin yoga teachings as well as his books, The Complete Guide to Yin Yoga, and Your Body, Your Yoga. When Jason and I shared our thoughts about Yin Yoga at the end of season 1 (episode 147), we hadn't expected it to be so polarizing. After seeing Bernie's response to the episode in one of his forums and after listening to you, our listeners, we asked him on the show. We covered a lot of ground in this episode: Bernie clarified Yin's origin story, he shared how Yin benefits him personally (and how he complements it with strength-training), as well as how he guides (even flexible students like Andrea) to discern their edge in poses. The big takeaway from the conversation? We landed on more points of agreement than points of difference. The one point of difference that remains is whether or not lengthening ligaments is a good idea. And if you'd like to research that further, check out the show notes. SHOUT-OUT TO OUR SPONSORS Ohmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

This week, I talk to Bay Area yoga teacher Quamay Sams. Quamay grew up in New York, where he was a dancer before he enrolled in a yoga teacher training program (without ever having set foot in a yoga studio). He now considers teaching yoga a calling -- and a big responsibility.  We talk about: * Why Quamay felt like a misfit (his word) growing up and how that impacted the course of his life. * Dance. He tells us more about a style of dancing called krumping, why he loves it, and how it became an outlet for him. * Stepping into the seat of the teacher and how he is coping with and embracing being a role model. * Yoga and representation. His take on why there aren’t more black people in yoga studios, who’s responsible for that, and how we can all work together to bridge that gap. * His experience as one of Jason's advanced teacher training students. Show notes: http://www.jasonyoga.com/podcast/episode153 SHOUT-OUT TO OUR SPONSORS 1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe. 2. Care/of is a monthly subscription vitamin service made from high, quality ingredients personally tailored to your exact needs. Their short quiz asks you about your diet, health goals, and lifestyle choices and uses these answers to create personalized vitamin packs just for you. For 25% off your first month of personalized care/of vitamins, visit takecareof.com and enter promo code YOGALAND. 3. Away is a new kind of luggage that is designed to be resilient, resourceful, and essential to the way you travel today. They use high-quality materials at a lower price point than other brands because they sell directly on the Internet. Try it out for 100 days, and if you don’t love it return it for a full refund. For $20 off a suitcase, visit awaytravel.com/yogaland and use promo code YOGALAND at checkout. 4. Ohmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20. 5. Storyworth makes it easy and fun for loved ones to tell their stories. Simply purchase a subscription for someone you love--like your father for Father’s Day!--and each week Storyworth will send them a question about their life. After a year, stories are bound in a beautiful book. For $20 off, visit storyworth.com/yogaland when you subscribe. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

Today, we're talking to Cyndi Lee, who was the first Western female yoga teacher to combine Tibetan Buddhism and yoga.  Cyndi and I worked together many times when I was an editor at Yoga Journal and I have so much respect for her. You'll see why in this candid, down-to-earth interview. Cyndi is is not only inspiring, but she's a living testament to how practicing yoga and meditation for many years can help you navigate life's ups and downs with grace. We talk about: * Cyndi's career as a professional dancer in the 1980s--including what it was like working with Cyndi Lauper * The journey that led Cyndi to open the legendary Om Yoga studio in New York City * Her recent studies that led her to become a Buddhist chaplain, what that entails, and how that intersects with yoga for her * Cyndi's double hip replacement, what she learned from it, and how the healing process is going for her. Plus, she shares what advice she’d give to others who are facing a similar situation. Show notes; http://www.jasonyoga.com/podcast/episode152 SHOUT-OUT TO OUR SPONSORS 1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe. 2. Care/of is a monthly subscription vitamin service made from high, quality ingredients personally tailored to your exact needs. Their short quiz asks you about your diet, health goals, and lifestyle choices and uses these answers to create personalized vitamin packs just for you. For 25% off your first month of personalized care/of vitamins, visit takecareof.com and enter promo code YOGALAND. 3. Away is a new kind of luggage that is designed to be resilient, resourceful, and essential to the way you travel today. They use high-quality materials at a lower price point than other brands because they sell directly on the Internet. Try it out for 100 days, and if you don’t love it return it for a full refund. For $20 off a suitcase, visit awaytravel.com/yogaland and use promo code YOGALAND at checkout. 4. Ohmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20. 5. Storyworth makes it easy and fun for loved ones to tell their stories. Simply purchase a subscription for someone you love--like your father for Father’s Day!--and each week Storyworth will send them a question about their life. After a year, stories are bound in a beautiful book. For $20 off, visit storyworth.com/yogaland when you subscribe. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.

Like it or not, if you want to be a full-time yoga teacher today, digital marketing is a part of the job. It doesn’t come easily to everyone, but through the years Jason and I have figured out what works for us. In this episode, which was recorded at one of Jason’s yoga teacher trainings at LoveStoryYoga in San Francisco, we share our best advice for yoga teachers who are trying to build a following online. We discuss: * Our best tips for creating consistent, authentic content for social media when marketing doesn’t come easily. (Particularly, we talk about how to be a storyteller, solve a problem, and start with your wheelhouse, and turn that into content.) * How to use social media to attract private clients, as opposed to a mass audience. * When it might be smarter to focus on in-person marketing and networking instead of online * An easier way to gather student testimonials for social proof * Suggestions for people who aren’t comfortable posting photos of themselves in yoga postures (and selfies in general!). Plus, Andrea’s tips for taking better photos. * Advice for teachers who want to expand their teaching online by making yoga videos available online Show notes: http://jasonyoga.com/podcast/episode151 SHOUT-OUT TO OUR SPONSORS 1. LOLA is a female-founded company offering 100 organic cotton tampons, pads, and liners. For every purchase, LOLA donates feminine care products to homeless shelters across the U.S. For 40% off all subscriptions, visit mylola.com and enter the code YOGALAND40 when you subscribe. 2. Care/of is a monthly subscription vitamin service made from high, quality ingredients personally tailored to your exact needs. Their short quiz asks you about your diet, health goals, and lifestyle choices and uses these answers to create personalized vitamin packs just for you. For 25% off your first month of personalized care/of vitamins, visit takecareof.com and enter promo code YOGALAND. 3. Away is a new kind of luggage that is designed to be resilient, resourceful, and essential to the way you travel today. They use high-quality materials at a lower price point than other brands because they sell directly on the Internet. Try it out for 100 days, and if you don’t love it return it for a full refund. For $20 off a suitcase, visit awaytravel.com/yogaland and use promo code YOGALAND at checkout. 4. Ohmme is a company that makes yoga and activewear clothing for men. The fit and function is phenomenal. Plus, their design and manufacturing process is sustainable since they use many recycled materials. For 20% off your Ohmme order, visit ohmme.com and use promo code YOGALAND20. 5. Storyworth makes it easy and fun for loved ones to tell their stories. Simply purchase a subscription for someone you love--like your father for Father’s Day!--and each week Storyworth will send them a question about their life. After a year, stories are bound in a beautiful book. For $20 off, visit storyworth.com/yogaland when you subscribe. Support this show http://supporter.acast.com/yogaland.  See acast.com/privacy for privacy and opt-out information.