Unthinkable with Jay Acunzo

Summary: Damn the best practices and to hell with conventional thinking. It's Unthinkable. In Season 5, author and keynote speaker Jay Acunzo explores one burning question about creativity in business: What does it take to create consistently great work? In an era of shortcut culture and random acts of creativity, what happens when you think long-term, avoid the cheats, hacks, and stunts, and instead focus on building projects or companies that are unassailable?