TubeTalk: Your YouTube How-To Guide

There is so much information about YouTube and its algorithms. But what info is correct and what is false? I speak with Mark Robertson, one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase “social video marketing”. With over 2 decades of experience in digital media, Mark is a pioneer, and a digital marketing expert who really understands that ins and out of the YouTube system. On today's episode you will learn:Does YouTube prefer long videos?Does changing the video metadata after a video is published good or bad?Do Descriptions, Tags, Titles matter, or is YouTube AI smart enough?Do Likes, Dislikes, and Comment help or hinder your video?Should you or should you not link to external websites off YouTube? If you want to finally hear what is FACT and what is FICTION when it comes to the YouTube algorithm and how it impacts your video performance, THIS is the episode for you!

As much as we love creating amazing videos and uploading them to YouTube, at a point we realize that being a creator isn't free. It costs money. Events, equipment, editing, tools, etc. Of course, YouTube ad revenue is superb but its only one source of revenue. today I chat with Marlene Mc'Cohen who runs the incredible bird channel. The channel has over 200 000 subscribers but Marlene has created several income streams that don't reply on YouTube - and so can you! Make sure you follow Marlene for more on Instagram and Twitter and check out the website. This show is hosted by Liron Segev who is a Tech Blogger, YouTuber and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com

Travel is one of the biggest and most competitive verticals on YouTube, with millions of videos around the topic being uploaded every day. But breaking through to become a successful travel-focused creator means exposure, brand deals, and the chance to break away from the 9-5 life. I chat with Bryce Jurgy, the dad from The Jurgys, on how his family's travel and adventure channel found success in such a crowded space. With 226K subscribers, and over 32M YouTube views, the story of the Jurgys is an inspiring one and is essential listening for anyone thinking of creating content around travel and lifestyle.  The Jurgys are found on: YouTube | Facebook | Twitter This show is hosted by Liron Segev who is a Tech Blogger, YouTuber and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com

Do you dream of your videos going viral on YouTube? Do you wish you could crack the code and find the secret formula for viral video success? On this week's episode of TubeTalk, we talk to Cory Williams, the "world's first professional YouTuber," with several billion views to his name. He's found massive success with multiple videos, and he's going to share some of his inside tips and tricks with us today! Check out Cory Williams on YouTube This show is hosted by Liron Segev who is a Tech Blogger, YouTuber and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com

Many creators tend to focus on one specific platform at a time, and that's often the right approach. However, that isn't to say that you can't successfully repurpose that content to build new audiences and communities elsewhere on the web. Or use that content to drive traffic to another property, such as a website. On this episode of TubeTalk, we talk to Stephen Farnsworth of TheStayAtHomeChef.com about how he and his wife (the actual stay at home chef in the partnership) have leveraged both YouTube and blogging to build an engaged community around the content they create. Click on the podcast link above and take a listen! Find The Stay at Home Chef: Website | YouTube | Facebook | Twitter | Instagram Got any questions, please mail me! Liron@vidiq.com

Are you thinking of starting a gaming channel on YouTube? Or perhaps you've been gaming for a couple of years but now want to get serious about generating significantly more views and subscribers. vidIQ's resident online gaming expert Dan Carson is here to help you wherever you are on your YouTube journey. In this week's episode of TubeTalk, he walks us through the most common mistakes YouTubers make when it comes to researching, creating, optimizing, and publishing gaming content. While gameplaying or streaming Fortnite, Minecraft, Animal Crossing, and GTA content sounds fun (and it is!), you won't build your channel until you understand what kind of value you bring to your audience. Only by creating a strategy that sets you apart from the millions of other creators in the space will give you the tools to succeed. For more solid advice around growing a gaming channel on YouTube check out these resources on our blog, or watch the full Playlist on YouTube.

There are no YouTube shortcuts. You have to up in the work and build an audience. With enough determination and laser focus on quality content, channels grow and thrive for years. Today, I chat with Justin who is a tech YouTube superstar and has been creating content for over 14 years! Over the years Justine has focused on aspects of the channel which helped her build an audience of over 6 million subscribers.We discuss those elements on TubeTalk. For the show notes, head over to https://vidiq.com/blog/post/ijustine-interview-how-to-rock-your-youtube-channel/. Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com

We're all currently living through a brand new reality. We're on lockdown for both our own safety and that of our families, friends and wider community during this coronavirus pandemic. It's no wonder YouTube creators are finding themselves unable to be creative! So on this episode, we’re joined again by our friend Josh Zimmerman from Creator Coach who has already helped creators in previous episodes who suffer from burnout or anxiety around being creative! Don't forget to leave a review and subscribe in your favorite podcast app. Any questions or comments? feel free to email me Liron@vidIQ.com

Name me a topic that you can’t find at least one video about on YouTube. Go on, I’ll wait. There’s unique, unusual, thought-provoking, and hugely entertaining content being uploaded to the platform every day, and creators are building significant views, subscribers and communities around it. Our guest on this week’s TubeTalk podcast we talk to Dan Markham of ‘What's Inside’, who has grown his main YouTube channel to 6.8M subscribers, and his social following to over 500K followers. Dan is clearly positioned to give us all the tips and tricks of building an audience, building a following, and absolutely rocking it on YouTube with his unique content around discovering what’s inside things. This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com

YouTube is an amazing platform for viewers to find entertainment and information resources. It’s also an amazing platform for creators to earn revenue from ads run against that entertaining and educational content they upload. But what if revenue from Adsense isn’t an option? On this week’s TubeTalk we talk to Caleb Marshal, a fitness instructor with over 2.3M subscribers on YouTube. Caleb is passionate about the content he makes - hugely popular workouts set to some of the biggest tracks around. Due to legitimate copyright restrictions, he can’t generate revenue from Adsense against those videos but instead uses YouTube to earn money from other successful business ventures built around his brand. In this podcast you will learn:How you can turn any hobby into YouTube contentHow to make a business out of that hobby on YouTubeHow to grow your business away from YouTubeHow to leverage your YouTube brand to grow other successful ventures For the show notes, head over to https://vidiq.com/blog/post/how-to-make-money-youtube-adsense-not-an-option-tubetalk-206/. Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com

As a YouTube creator, you have a huge number of things to take into consideration - your video and audio set up, keyword research, thumbnail design, content ideas, and SEO for example. But there’s another piece of the puzzle that all creators have to consider - the legal side of content creation. On this episode of TubeTalk we’ll focus on the legal aspect to brand and sponsorship deals. We’re joined by Seth Polansky, an attorney who specializes in intellectual property law and contract law. What a perfect guest to discuss the legal issues that every YouTuber should be aware of. In this podcast you will learn:How to protect yourself as a YouTuber in a brand dealWhy a solid contract is the basis of every successful brand dealHow to ensure you receive the money you were promisedWhy US YouTubers need to set up an LLC to protect their personal liabilityThat, yes, even if you are a single creator, you need a legal entity behind youWhat an operating agreement is and why it's so importantWhat are the rules of 'Fair Use' when using other peoples' contentWhat 'Intellectual Property' is and how it's protected For the show notes, head over to https://vidiq.com/blog/post/legal-issues-youtube-creators-need-to-know-tubetalk-205/. Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com

Listeners of TubeTalk know we love to dive into creator stories, to find out how they started their journey, and the steps they took to success on YouTube. In this week’s episode, we're joined by Chris Turner, who is a British comedian and a freestyle rapper. He has over 17M views on his YouTube channel, and his comedy gigs regularly sell out. He has created a successful YouTube presence around a niche topic and has a lot of very valuable advice for fellow creators. In this podcast you will learn:How to use YouTube as a showcase for your workWhy the platform is one of the best marketing tools for entertainersWhy live streaming is a great way to build your offline audienceHow to use YouTube's Community Tools to crowdsource content ideasHow adding closed captions in different languages can help your international reachHow any content creator can learn the art of storytelling from an entertainer For the show notes, head over to https://vidiq.com/blog/post/how-to-be-successful-entertainer-youtube-tubetalk-204/. Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com

How long viewers watch your content for is one of YouTube’s golden signals. So as content creators we know we need to hook attract viewers with engaging topics. But did you know that quality production values can also help your audience retention? In this episode of TubeTalk, we’re going to take a deep dive into audio specifically, and give you some must-know tips and tricks around sound quality. So many YouTube creators are not putting the effort into audio, and are losing viewers because of it, even when the content they create is otherwise amazing. I’m joined by Mike Russell, Creative Director at Music Radio Creative. He’s a recognized expert on audio production, and his YouTube channel is packed full of advice about cleaning up audio, producing podcasts, creating music, and more. He really, really understands the quality and voice that's required to capture an audience and keep them riding along with you. In this podcast you will learn:Why buying an expensive microphone isn't enough to ensure crystal-clear audioHow a shaggy carpet can help create the best audioHow to mix in a music track so your viewers can still hear youBest practices for mixing in other sound clips to your videoAudio tips for creators on the goWhy recording background noise separately can boost your audio qualityWhy you should build your own library of audio clips For the show notes, head over to https://vidiq.com/blog/post/why-great-audio-boost-youtube-audience-retention-tubetalk-203/. Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com

Raise your hand if you want to be a full-time YouTuber. If you’re listening to this podcast or reading this post, the odds are pretty good that you're trying to monetize your content on the platform and make being a YouTuber your career. But did you know there's more than one way of becoming a full-time YouTuber? As creators, we acquire a whole set of skills over the years, like how to research the right content to make, how to edit the footage we film, and how to optimize the videos we publish. Those skills are transferable and can help bring in the extra revenue you want. In this week’s episode, I’m joined by Owen Hemsath or Owen Video as he's known all around the interwebs. Owen helps business leaders grow their influence and their authority on YouTube, and he’s an established and successful online video creator himself. He hosts two very successful Facebook live talk shows each week that attract thousands of views, and is very active on LinkedIn video too. In this podcast you will learn:Why all the big YouTube creators treat their channels as a businessHow you need to do the same so you can generate real revenueWhat separates the business YouTube creator from the hobby YouTube creatorHow to make your talents and skills available to the marketplace to help grow your channelWhy you can’t rely on Adsense income to make you richHow working off-platform can generate a living incomeHow you can still generate revenue even though you’re not as big as Mr BeastHow to build your channel to get those brand sponsorship deals For the show notes, head over to https://vidiq.com/blog/post/how-to-youtube-full-time-career-tubetalk-202-owen-video/. Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com

Why do we gravitate towards the same YouTube creators, publishing the same kind of content again and again? It's not like nobody else is talking about those same topics, but yet we choose to go return to certain channels. There is something that draws us in time and time again. Why is that? Well, there's a secret sauce, a magic ingredient, and on today’s Today episode of TubeTalk, we're going to be discussing that exact ingredient. Well, one critical element is the way the story is told. Being a great storyteller is critical on YouTube. We've been telling you this forever now. This is why I'm super excited today to speak with Jordan Bower, who is the Founder of Transformational Storytelling, a facilitation coaching and consulting business based in Vancouver, Canada. Jordan spends most of his time leading business storytelling workshops for some of the biggest companies in the world. In this podcast you will learn:How storytelling is the key to connecting with your audienceHow every creator has this skill, they just need to build on itThe audience wants to build that connection with you so let themWhy copying other creators will stop you from finding your true voice For the full show notes, head over to https://vidiq.com/blog/post/why-story-telling-valuable-skill-youtuber-tubetalk-201/. Don't forget to leave a review and subscribe in your favorite podcast app! Any questions or comments? feel free to email me Liron@vidIQ.com