The Marketing Companion
Summary: The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
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- Artist: Mark Schaefer and Brooke Sellas
- Copyright: Businesses Grow
Podcasts:
Buzz Sumo founder Steve Rayson joins Mark and Tom for an entirely new slant on content marketing success. No person on earth has dissected the content world like Steve and in this exclusive episode he reveals his surprising findings ... including the myths of "viral" marketing.
Reflection on four years of podcasting and debate on a touchy topic: When is it time to stop the show, or any content program for that matter?
Douglas Burdette is a guest host as Mark Schaefer and Tom Webster peel back the curtain on four years of podcasting and the secrets behind The Marketing Companion.
Get exclusive insights from a new Edison Research report on the surprising new ways Americans are consuming audio content and the implications for marketers. And then of course there is this thing about Dr. Oba's Herbal Rub ....
Learn how new media influencers are changing marketing forever, and how in just the blink of an eye it can all go downhill.
Take a trip behind-the-scenes and look at Mark's new book KNOWN. Mark reveals the concepts and process behind his unique new work and reveals which social media superstar's quote gives him a stomach ache! The podcast also features a hilarious segment on book sales ideas that will never work.
Hear how Bryan Jones, VP Commercial Marketing for Dell, is driving risk-taking and creativity into his marketing team, how his team stays on top of the changing social media landscape and the role of technology and corporate culture in a world-class marketing team today.
Apple has struggled with tech problems and is falling behind in key areas like original content, AI and smart speakers. How does the most valuable brand in the world turn it around? Hosts Mark Schaefer and Tom Webster offer their perspectives.
Explore bold ideas that will have a profound impact on marketers including smart speakers, artificial intelligence, and the "streamification" of content.
Dr. Ari Lightman of Carnegie Mellon University discusses how IoT will impact marketing, advertising, and our careers.
Take a look at some trends impacting business today including opportunities and underside of the gig economy, automated conversations leading the way in consumer data collection and fake news. The hosts also find the world's funniest joke.
True insight into the US election and the lessons we can learn from it is rare. As a VP for Edison Research, Tom Webster was on the front lines of the process. This episode takes you on an insider's view of data's role in the recent election and where we go from here.
A mega-trend transforming the Internet is subscription-based revenue models driven by exclusive and addictive content. Content-based monetization models now account for 86 percent of Internet revenue, up from 20 percent in 2011. Mark Schaefer and Tom Webster dissect this profound trend and introduce the world's first virtual reality podcast.
What are different perspectives on the skills needed to be successful today? Do you need to concentrate on marketing fundamentals or jump on board with the latest technological trends?
What is the true goal of influencing? Persuading others. Learn the relationship between influence and persuasion, and what it really takes to not only make an impact, but to change behavior.
