Making Data Simple

Data Exploration is one of the top five business use cases for big data. Stacy Leidwinger, product marketing manager for IBM Data Explorer, describes the challenges that many organizations face, and the four key steps they should take when beginning a data exploration project. To learn more about IBM big data, visit ibm.com/bigdata For more podcasts, blogs and videos, visit www.ibmbigdatahub.com.

Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience profiles that provide a complete picture of each customer’s lifetime interactions with your business, what steps should they take to put that picture together? Why does big data matter in Audience Measurement and what are the high impact use cases?

Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience profiles that provide a complete picture of each customer’s lifetime interactions with your business, what steps should they take to put that picture together? Why does big data matter in Audience Measurement and what are the high impact use cases?

Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience profiles that provide a complete picture of each customer’s lifetime interactions with your business, what steps should they take to put that picture together? Why does big data matter in Audience Measurement and what are the high impact use cases?

When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an individual person, but the benefits are also far greater with potential profits and reduced risk exposure. Tom explains in this brief podcast. To learn more about IBM big data, visit ibm.com/bigdata

When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an individual person, but the benefits are also far greater with potential profits and reduced risk exposure. Tom explains in this brief podcast. To learn more about IBM big data, visit ibm.com/bigdata

Edd Dumbill is a principal analyst at O’Reilly Radar, the founding chair of the O'Reilly Strata Conference on big data, and chair of the O'Reilly Open Source Convention. He’s also an entrepreneur, author, software developer, and Editor-in-Chief of the new peer-reviewed journal Big Data. Edd talked with us about what has led to the prominence of big data, what he sees happening with development over the next year, and his vision for the new journal. To learn more about IBM big data, visit ibm.com/bigdata

Edd Dumbill is a principal analyst at O’Reilly Radar, the founding chair of the O'Reilly Strata Conference on big data, and chair of the O'Reilly Open Source Convention. He’s also an entrepreneur, author, software developer, and Editor-in-Chief of the new peer-reviewed journal Big Data. Edd talked with us about what has led to the prominence of big data, what he sees happening with development over the next year, and his vision for the new journal. To learn more about IBM big data, visit ibm.com/bigdata

In this episode of "Talking Big Data," we turn over the microphone to one of our clients, Jean-Marc Blaise, an experience DB2 user and consultant. Like many database administrators, users and consultants, he has questions about "big data." He will pose those questions to Leon Katsnelson, IBM program director for big data and cloud. To learn more about IBM big data, visit ibm.com/bigdata For more podcasts, blogs and videos, visit www.ibmbigdatahub.com.

In this episode of "Talking Big Data," we turn over the microphone to one of our clients, Jean-Marc Blaise, an experience DB2 user and consultant. Like many database administrators, users and consultants, he has questions about "big data." He will pose those questions to Leon Katsnelson, IBM program director for big data and cloud. To learn more about IBM big data, visit ibm.com/bigdata For more podcasts, blogs and videos, visit www.ibmbigdatahub.com.

If you have ever tackled some sort of new technology, there is a very good chance you have run into one of these two guys: "This Changes Everything!" Guy or "This Will NEVER Work!" Guy. Tom Deutsch, program director for big data at IBM, has seen his share of both archetypes. He shares his thoughts on warning signs and how to handle these two characters.

If you have ever tackled some sort of new technology, there is a very good chance you have run into one of these two guys: "This Changes Everything!" Guy or "This Will NEVER Work!" Guy. Tom Deutsch, program director for big data at IBM, has seen his share of both archetypes. He shares his thoughts on warning signs and how to handle these two characters.

As consumers, we’ve all been frustrated – rightfully so - when companies don’t seem to know anything about us, when we know they have the information somewhere in a corporate database. Martin Dowson is a customer experience strategist who advises major UK and international companies on how to adopt customer-led strategies. Martin helps us understand why companies can't pull it all together and what it is that causes these frustrating experiences when we need support or service.

As consumers, we’ve all been frustrated – rightfully so - when companies don’t seem to know anything about us, when we know they have the information somewhere in a corporate database. Martin Dowson is a customer experience strategist who advises major UK and international companies on how to adopt customer-led strategies. Martin helps us understand why companies can't pull it all together and what it is that causes these frustrating experiences when we need support or service.

In this insightful podcast, Mike Wittenstein, one of the world's top practicing customer experience designers, explains why organizations need to anticipate customer needs – and how they can go about doing just that.