Legal Marketing Strategies and Tactics by Avvo Ignite

What is the best and most cost effective way to start blogging? Learn how to customize a blog to achieve your professional goals. Explore the best tools to use and identify pitfalls that can sink your site. Learn how to create content that is interesting, compelling and timely.

Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, Partners and Owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts. Nationally recognized law firm marketing expert and CEO of the Rainmaker Institute, Stephen Fairley, will cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most.

Lawyers have long-recognized the importance of building relationships to developing business. And while relationship development for practice growth is certainly nothing new, the internet has greatly enhanced our ability to create, nurture & solidify these relationships. Understanding how to develop web content to both build a professional network, as well as, attract new clients is becoming more and more critical to success.

Avvo is the largest legal Q&A forum where lawyers can showcase their expertise by answering questions from prospective clients in their area. Avvo delivers more than 175,000 contacts to attorneys each month. For those who are not familiar with Avvo, or for others who actively participate in the site, learn the latest about Avvo’s free marketing platform that connects lawyers directly with people seeking their services.

Hear from Dennis Kennedy, lawyer and co-author of the new book Facebook for Lawyers, published by the ABA Law Practice Management Section, will provide attendees with strategies, lessons and tips for using Facebook to achieve personal and professional goals.

The use of video as an online marketing tool has exploded over the past several years, and has proven to be a successful channel for lawyers to communicate their expertise to potential clients and referral sources. Hear from our guest Drew Keller, an award-winning television producer, editor and educator.

The web is a huge open publishing platform on which almost everyone can share an opinion. Given this inherent lack of control, what can lawyers do to monitor and maximize their online reputation? From answering questions on Avvo, to tweeting and blogging, learn the best ways to “own” your online presence. Implement tips and tactics to also maximize positive online reviews and determine the best response to negative or lackluster reviews that demonstrates your professionalism and willingness to solve problems.

Over the past two years, the iPad has gone from a movie-watching and game-playing device to a serious productivity tool for lawyers. Lawyers can now use the iPad to manage most aspects of their legal practices when they are out of the office, including document creation and editing, legal research, and litigation management. hear from our guest, Tom Mighell, lawyer and author of iPad in One Hour for Lawyers, published by the ABA Law Practice Management Section.

Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of blogging, email newsletters, answering questions on Avvo and having a business page on Facebook. Hear from Mark Britton, Avvo Founder and CEO, discuss how lawyers can develop an integrated marketing plan that will drive more business.

Most lawyers do have a basic LinkedIn Profile and know how to send and receive invitations to connect with others. Some have even joined a LinkedIn Group or two. But what are you really supposed to do with LinkedIn, and how can it help you develop business relationships (and hopefully, new clients)? Allison will move beyond the basics and show you some of the advanced features of LinkedIn and how you can use them effectively.

With so much discussion about SEO and SEM, some lawyers may overlook traditional methods to get their name and firm in front of your target audience: Public Relations. Working with the media to provide content, an opinion or your expertise can be just as powerful, if not more, as being on the first page Google’s search results or featured in a television advertisement. But of course, as with any other marketing tactic, creating a rapport with the media takes time and a continuous effort.

Understand the fundamentals of Search Engine Optimization and pay-per-click Search Engine Marketing so lawyers can implement an online search strategy on their own, or understand how to work with consultants to manage their SEO and SEM efforts.

In this webinar Greg Sterling – renowned Internet Industry Analyst, expert commentator and Contributing Editor at Search Engine Land – will discuss what Google+ is all about, how it impacts local search and why lawyers and law firms should claim their business pages.