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Pearson Education Marketing Podcasts show

Pearson Education Marketing Podcasts

Summary: The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

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  • Copyright: Copyright 2008 Pearson Education. All rights reserved.

Podcasts:

 Retailers and Wholesalers | File Type: audio/mpeg | Duration: 20:37

Retailers and Wholesalers

 Marketing Dynamics | File Type: audio/mpeg | Duration: 12:57

Marketing Dynamics

 E-marketing and new media | File Type: audio/mpeg | Duration: 12:47

E-marketing and new media

 Marketing information and research | File Type: audio/mpeg | Duration: 8:11

Marketing information and research

 Business-to-business Marketing | File Type: audio/mpeg | Duration: 12:09

Business-to-business Marketing

 Services and non-profit marketing | File Type: audio/mpeg | Duration: 14:27

Services and non-profit marketing

 International Marketing | File Type: audio/mpeg | Duration: 10:40

International Marketing

 Market Segmentation | File Type: audio/mpeg | Duration: 14:33

Market Segmentation

 Introduction to the Principles of Marketing Podcasts | File Type: audio/mpeg | Duration: 2:45

Introduction to the Principles of Marketing Podcasts

 The European Marketing Environment | File Type: audio/mpeg | Duration: 11:06

The European Marketing Environment

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