The Speakeasy Marketing Roundtable

What’s in this episode? 24 minutes of marketing awesomeness! 1. This week’s topic: How to Grow Your Email Contact List Permission-based email marketing still plays a central role in helping small businesses and organizations grow relationships with their contacts. It’s the driving force behind reaching your customers and supporters where they are every day—their inbox! [...] The post How to Grow Your Email Contact List [Speakeasy Podcast #28] appeared first on Constant Contact Blogs.

What’s in this episode? 19 minutes of marketing awesomeness! 1. This week’s topic: A Discussion About Mobile At this point you’ve probably heard a lot about the importance of mobile when it comes to marketing your business or organization. Considering that statistics now show that more people own a mobile phone than a toothbrush, it’s [...] The post A Discussion About Mobile [Speakeasy Podcast #27] appeared first on Constant Contact Blogs.

What’s in this episode? 26 minutes of social media awesome! 1. This week’s topic: The Future of Search Marketing for Small Business This week we’ve all been talking a lot about the world of search. Specifically, developments re: Google AuthorRank—a new algorithm that takes the authority of the author into account when serving up search results. [...] The post The Future of Search Marketing for Small Business [Speakeasy Podcast #26] appeared first on Constant Contact Blogs.

What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: 2013 Social Media Predictions, Part 2 2. Questions/topics we discuss: Why visual content will continue to dominate How technology is making it even easier to publish to social networks What does mobile really mean? Why you really need to be mobile-friendly? [...] The post 2013 Social Media Predictions, Part 2 [Speakeasy Podcast #25] appeared first on Constant Contact Blogs.

What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: 2013 Social Media Predictions, Part 1 2. Questions/topics we discuss: The future of Google+ and LinkedIn The year of content and the need to stand out Pictures and better integrations across networks What’s up with Twitter? Are they shooting themselves in [...] The post 2013 Social Media Predictions, Part 1 [Speakeasy Podcast #24] appeared first on Constant Contact Blogs.

What’s in this episode? 21 minutes of social media awesome! 1. This week’s topic: More small business marketing insights from the recent FutureM Conference in Boston This week we’re joined by special guests: Constant Contact content developer Ryan Pinkham and senior communications specialist Stephen Russell. 2. Questions/topics we discuss: Breaking down engagement: the 4 keys [...] The post The Future of Marketing, Part 2 #FutureM [Speakeasy #23] appeared first on Constant Contact Blogs.

What’s in this episode? 21 minutes of social media awesome! 1. This week’s topic: Marketing insights from the recent FutureM Conference in Boston This week we’re joined by special guests: Constant Contact content developer Ryan Pinkham and senior communications specialist Stephen Russell. 2. Questions/topics we discuss: What were our key takeaways about the future of [...] The post The Future of Marketing, Part 1 #FutureM [Speakeasy #22] appeared first on Constant Contact Blogs.

What’s in this episode? 16 minutes of social media awesome! 1. This week’s topic: How to Make the Most of Small Business Saturday (Here’s where you can download your Small Business Saturday Toolkit.) 2. Questions/topics we discuss: What is Small Business Saturday? Why is Small Business Saturday great for small business? How to plan for [...] The post How to Make the Most of Small Business Saturday [Speakeasy #21] appeared first on Constant Contact Blogs.

What’s in this episode? 18 minutes of social media awesome! 1. This week’s topic: New survey shows 50% of social media users find a brand’s Facebook Page more helpful than the brand’s website. 2. Questions/topics we discuss: Why would a Facebook Page be more helpful than a website? The upside and downside of this finding [...] The post Is Your Facebook Page More Helpful than Your Website? [Speakeasy #20] appeared first on Constant Contact Blogs.

What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: LinkedIn Refreshes Business Pages with a New Design 2. Questions/topics we discuss: Is LinkedIn’s new business page design a good thing? Is LinkedIn trying to be something it’s not? Could the new design be good news for B2Bs? Are LinkedIn Groups [...] The post LinkedIn Gives Business Pages a Facelift [Speakeasy #19] appeared first on Constant Contact Blogs.

What’s in this episode? 14 minutes of social media awesome! 1. This week’s topic: Facebook for Nonprofits: How to Grow Your Nonprofit 2. Questions/topics we discuss: How can you integrate Facebook with what you’re doing offline? How do you get your Facebook Page posts to show up in your fans’ news feeds? How often should [...] The post Facebook for Nonprofits: Your Questions Answered [Speakeasy #18] appeared first on Constant Contact Blogs.

What’s in this episode? 15 minutes of social media awesome! 1. This week’s topic: Are QR codes dead? 2. Questions/topics we discuss: How do QR codes work? Things to consider when using a QR code Great uses of QR codes Places you don’t want to use QR codes Some best practices for using QR codes [...] The post The One About QR Codes [Speakeasy #17] appeared first on Constant Contact Blogs.

What’s in this episode? 20 minutes of social media awesome! 1. This week’s topic: Facebook Insights: What should you be looking for? 2. Questions/topics we discuss: Why it’s important to look at what you’re doing over time The importance of setting benchmarks What specific metric areas should you be looking at? Why you need to [...] The post The One About Facebook Insights [Speakeasy #16] appeared first on Constant Contact Blogs.

What’s in this episode? 20 minutes of social media awesome! 1. This week’s topic: Discussion around our Small Business Pulse 2012 research 2. Questions/topics we discuss: What is the purpose of social media? Why small businesses fail with social media Do you have to be on all social networks? Has social media made things too [...] The post A Closer Look at Social Media for Small Business [Speakeasy #15] appeared first on Constant Contact Blogs.