The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Craig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models.

To put it mildly, Eric Kussin's return to the podcast has been exactly 4 years apart (Ep. 218) with a lot of issues in-between. In 2015, Kussin suffered a hard drive crash of his brain as chief revenue officer of the Florida Panthers. Now on the road to recovery, Kussin shares his comeback story about mental health, and some of the things that sports sales professionals can do to improve theirs daily.

Patrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in an environment that is often more conservative on change.

Under Bryan Sperber's leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR's legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including how PIR is embracing esports as well as non-race events, and developing unique fan experiences when NASCAR comes to town.

After about 15 years of bobbleheads as a giveaway item, the crazy just continues for sports as a gift to drive attendance numbers. Alexander Promotion's Brian Sloan talks about how a simplistic bobblehead is no longer the regular order of the day, transitioning now to talking bobbleheads with microchip technology, life-sized bobbleheads as well as memento theme nights where the bobblehead tells a story.

Nick Schmidt fully admits that sitting in class at Seattle University with Troy Kirby was an experience that he will never forget, and is the guest for Episode 800 of the podcast. Schmidt talks about various concepts at the small college level, concerning both the student athlete and the administrator engaging across campus and with each other.

Adam White started Front Office Sports when he was a sophomore at the University of Miami, and now in three years, has grown into a premiere website for sports career advice and employment. White discusses the role of Front Office Sports in engaging current sports business executives and getting them to agree to be interviewed for the blog as a way of paying it forward to young professionals.

Dave Arthur is an academic at heart, but understands the classroom limitations of sports education that need real world experience. Serving as managing director for iSport.edu, Arthur talks about bridging the gaps with online education and instructors who possess real-world sports industry skills. Arthur shares his insights into building true consulting assessments for sports organizations, as well as the problems with case study application. Twitter: @iSport

Ep. 797 - Jeff Longo (Owner, Fayetteville Marksmen)

Ep. 796 - Anthony Rodriguez (CEO/Founder, Lineage)

Ep. 795 - John Collins (CEO, NFL On Location)

Ep. 794 - Sean Stellato (NFL Agent, Author)

Ep. 793 - Rocky Harris (COO, Arizona State)

Ep. 792 - Pat Gallagher (Co-Author, Big Game Bigger Impact)

Ep. 791 - Tracie Hitz (Dir of W Basketball, NCAA)