Tools of Change for Publishing show

Tools of Change for Publishing

Summary: The TOC podcast series is an extension of O'Reilly's very popular TOC in-person events. These segments feature interviews with leaders of some of the most innovative companies in the publishing industry. Each week you'll hear about new products, platforms, and points of view you're not likely to find anywhere else.

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  • Artist: Tools of Change for Publishing
  • Copyright: 2013 O'Reilly Media Inc.

Podcasts:

 HTML5: The platform-agnostic key to the future of publishing | File Type: audio/mpeg | Duration: 21:33

In this TOC podcast, PinchZoom Press founder Brian Fling talks about why he chose HTML5 over EPUB3. He says HTML5 is more platform agnostic. Fling also says native apps are here to stay, so building for multiple platforms will continue to be necessary.

 Keeping Safari Books on top | File Type: video/x-m4v | Duration: 29:57

Safari Books Online CEO Andrew Savikas talks about Safari Books' success and how it's incorporating mobile technologies into its business model.

 Why publishers should build direct sales channels | File Type: video/x-m4v | Duration: 32:24

In this TOC video podcast, Allen Noren, the head of O'Reilly's online and marketing groups, addresses questions about how to succeed in the digital market, dealing with "Walmart world" deep discounts, and learning from fixed-price territories.

 Exposing content via APIs | File Type: video/x-m4v | Duration: 29:45

APIs enable developers to work with your content like a box of Legos, building solutions you may never have dreamed of. In this TOC podcast, Fluidinfo CEO Terry Jones says the real world is "writable" and describes how APIs can offer powerful publishing solutions.

 Publishers need broader and broader shoulders | File Type: video/x-m4v | Duration: 21:25

It's more challenging than ever to handle all aspects of content management internally. In this podcast, Firebrand Technologies founder and president Fran Toolan addresses a myriad of content management issues.

 Not a self-publisher, far from a traditional publisher | File Type: video/x-m4v | Duration: 16:17

In this podcast, Jesse Potash, founder of Pubslush Press, talks about how his company differs from self-publishing platforms — and from Kickstarter — and how he's using it to help eradicate global illiteracy.

 Agile content models better address audience wants and needs | File Type: video/x-m4v | Duration: 45:37

Agile isn't just for software developers — content developers can benefit from the agile model as well. In this podcast, Bookigee's founder and CEO Kristen McLean talks about why agile is the way to go.

 The more you engage, the better the advice | File Type: video/x-m4v | Duration: 22:35

The Goodreads recommendation engine has been in development for six years. In this podcast, Patrick Brown, community manager at Goodreads, talks about that development process and how the algorithm works.

 Building books for platforms, from the ground up | File Type: video/x-m4v | Duration: 10:48

In this interview, Open Air Publishing's Jon Feldman says publishers aren't truly embracing digital and are simply pushing out flat electronic versions of print books. He talks about the development of "Speakeasy Cocktails" and how it embraces the rich ebook experience.

 Inside the German ebook market | File Type: video/x-m4v | Duration: 14:04

In this podcast, Max Franke of epubli sat down with Joe Wikert to discuss the ebook market in Germany. He says though the German digital publishing market is still small compared to the US, he expects it to grow as more tablets and ereaders enter the market.

 Viewing content at the atomic level | File Type: video/x-m4v | Duration: Unknown

In this podcast, Adam Salomone of The Harvard Common Press talks about the great potential for granular content and says it's time for publishers to start thinking about incremental revenue potential. He also addresses content enrichment, advertising revenue and the importance of flexible workflows.

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