Music Biz Podcast

Gideon Bullock, who is a design director at Songkick, discusses user research methods.

Jon Healey of the LA Times and Kyle Bylin discuss Jay Z's Tidal streaming music service.

Data journalist Liv Bulli crunches the numbers at Next Big Sound, then puts them into words that even the lay-artist can understand. She and her team have an uncanny way of predicting future hits; they’ve called out Iggy Azalea and Sam Smith way before they were commending awards and headlines. Liv joins the podcast to talk about her role, why artists shouldn’t compare themselves to Taylor Swift, and why tweeting isn’t enough — you actually need to engage your base.

In this special episode of the Upward Spiral, a music business podcast, Cortney and Kyle discuss whether Jay-Z's Tidal will suffer a hard knock life in the subscription music market.

In this episode of the Upward Spiral, a music business podcast, we talk with Panos Panay, who is the founding managing director of Berklee's Institute for Creative Entrepreneurship. You probably know Panos from his previous role as the founder and CEO of SonicBids, a platform that allows bands to book gigs and market themselves online. I talk to Panos about the founding story of Berkee ICE and his goals for the initiative.

According to professor Aram Sinnreich, author of the 2013 book The Piracy Crusade: How the Music Industry’s War on Sharing Destroys Markets and Erodes Civil Liberties, college students have changed significantly in their music listening habits and overall musical tastes over the last decade, in part due to market forces and technological innovations. Ten years ago, undergrads typically had a CD collection, perhaps supplemented by a computer hard drive full of MP3 files downloaded from a file-sharing service and listened to using Winamp or iTunes. Students carefully managed their music libraries and strongly identified with one specific genre or group of genres. It’s also likely that they owned an Apple iPod or MP3 player or used an old Sony Walkman. Today, students with access to a computer or smartphone with an Internet or data connection have millions of songs at their fingertips if they don’t mind sitting through a couple of annoying ads. They’re more likely to experiment with new styles and develop broader musical tastes, because the cost of exploring different artists and songs has become so minimal. When you read a news story about a new music app, you often wonder if the startup team sanity-checked their product idea with potential users. Did they visit a university campus and ask a classroom of students, “Can anyone here see themselves using this music app? If so, why would it be useful or valuable to you?” It would seem prudent for them to spend a week walking around a variety of college campuses, observing how students listen to, discover, and interact with music. I think it would be an eye-opening experience, as it would give them a view into real music listening habits of a cross-section of the target population, as opposed to, say, people in the San Francisco Bay Area. This is why I wanted to interview Aram Sinnreich, who is an assistant professor at Rutgers University’s School of Communication and Information. Sinnreich has both a music industry analyst’s insights into what’s happening in the market and a university professor’s view of what’s going on with students in his classroom.

Studying people’s music buying habits used to be simple. You handed a person a stack of postcards and told them to send you one the next time they bought an album. They wrote down what they purchased, why they purchased it, where they purchased it, how much they paid for it, and sent that postcard back to you. Russ Crupnick, managing partner of research group MusicWatch Inc., says the rise of file-sharing clients and streaming music services has made it harder to track where people getting their music and whether they are paying anything at all. The number of things that people are doing has increased each passing year. You have to ask people a myriad of questions to cover all the bases. Are you listening to AM/FM radio or SiriusXM? Are you playing songs on Pandora or Spotify? Are you looking up music videos on YouTube or VEVO? Are you buying songs on iTunes, Google Play, or Amazon? Are you ripping the audio from a video clip on YouTube and downloading it to your computer as a MP3 file? If you type “YouTube to MP3” into Google’s search engine, it lists dozens of websites that allow you to enter a video link and download a MP3 file. In a few clicks, Taylor Swift’s song “Blank Space” can be playing in iTunes. “The average stream ripper is taking the equivalent of about two albums per year,” says Crupnick. What follows is a podcast interview with Russ Crupnick.

Edison Research, a New Jersey-based market research firm, introduced its “Share of Ear” study in June 2014, where it showed the share of everything in the audio space. For the first time, the amount of time that people spend listening to broadcast radio, streaming music services, and owned music, among other audio sources, could be compared side by side. In January 2015, Edison Research announced an important finding from its latest “Share of Ear” study: American teens now spend more time with streaming music services, such as Pandora and Spotify, than they do with AM/FM radio. Larry Rosin, president and co-founder of Edison Research, said in a blog post that while AM/FM radio listening “leads by a significant margin among all other age groups,” the increasing amount of time that teens are spending with Pandora and Spotify “could be a lens into the future of audio usage.” Here is an Upward Spiral podcast interview with Larry Rosin.

In this episode of the Upward Spiral, a music business podcast, we talk with Theda Sandiford, who is the VP of Commerce at Republic Records and Island Records, where she handles VEVO, Spotify, Youtube and more. Sandiford got her start at WBLS and then became the first black programmer of a major market country station. In 1994, she was nominated for “Programmer of the Year Award” by the CMA. She moved to Billboard to run the Hot 100 chart, then went on to work at Def Jam. After spending time working with an online games startup, she came back to the music industry, and currently works at Republic. We talk to Sandiford about big data, music streaming, and gaming startups.

In this episode of the Upward Spiral, a music business podcast, we talk with Jon Maples, the former VP of product at Rhapsody, who is now writing on his blog and consulting for companies. We ask Maples about the next crop of music startups and where they might take the music industry in the coming years.

In this episode of the Upward Spiral, a music business podcast, we talk with Darren Hemmings, who runs the digital consultancy Motive Unknown and curates the daily music industry newsletter the Daily Digest. We talk with Hemmings about the top stories that happened in 2014 and what these developments might mean for the music industry in the new year.

In this episode of the Upward Spiral, a music business, we talk with Paul Cantor, a writer and producer, who recently published a piece on Medium about why television is killing the movie business and what that means. We talk to Cantor about his essay and what film and TV can learn from the music biz.

In this episode of the Upward Spiral, a music business podcast, we talk with Archie Hamilton, who runs Splatter, China's first integrated music promotion and brand activation agency. His team manages campaigns for brands seeking to leverage music effectively in their communications strategy. He also runs Split Works, which promotes music independently, owns and runs three of China's biggest festivals and books artists all through SE Asia.

In this episode of the Upward Spiral, a music business podcast, we talk with Dan Cantor, who is former CEO and co-founder of exfm, a social music discovery platform that enables people transform music blogs into playable mix. In recent months, his company was acquired by Rhapsody International and he became their VP of product. We talk to Cantor about his company, the music startup space, and Rhapsody’s future.

In this episode of the Upward Spiral, a music business podcast, we talk to Eric Ronning, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, a advertising sales representation organization. Prior to joining adLarge, Ronning served as the EVP of Emerging Media at TargetSpot and the founder and managing partner of Ronning Lipset Radio. We talk to him about the future of music streaming and targeted advertising in connected cars.