Climate One

Transitioning from fossil to solar power means jobs, profits and an energy renaissance. How can businesses and investors profit from the solar economy? Brad Mattson, CEO, Siva Power; Author, The Solar Phoenix: How America Can Rise from the Ashes of Solyndra to World Leadership in Solar 2.0 Jigar Shah, Founder, SunEdison; Author, Creating Climate Wealth: Unlocking the Impact Economy Greg Dalton, Host and Founder, Climate One – Moderator This program was recorded in front of a live audience at the Commonwealth Club of California on September 16, 2014.

Will a change in consciousness help us end our dependence on fossil fuels? Yes, according to well-known author and speaker Deepak Chopra and investor and entrepreneur Rinaldo Brutico, the guests of this week’s episode of Climate One. The two have joined forces to create Just Capital, an organization dedicated to helping executives of financial institutions and members of the public sector make sustainability a number one priority. “Our collective consciousness is what creates a change in behavior,” Chopra says. “There was a time when everybody was smoking in public spaces, but collective consciousness chose to change that. There was a time when you could drive and drink at the same time, but collective consciousness changed that. And that’s the only solution.” Deepak Chopra, MD, Founder, The Chopra Foundation; Author Rinaldo Brutoco, President, Chopra Foundation; Founding President, World Business Academy; Author, Freedom from Mid-East Oil Greg Dalton, Host and Founder, Climate One – Moderator This program was recorded in front of a live audience at the Commonwealth Club of California on September 15, 2014.

Companies big and small are conjuring up new technologies, production methods and delivery systems to capitalize on the trend towards a green economy. Greg Dalton, Founder and Host, Climate One David Crane, CEO, NRG Energy, Inc. Katie Fehrenbacher, Reporter, GigaOm.com Adam Lowry, Co-Founder and Chief Greenskeeper, Method Products PBC Arun Majumdar, Professor of Mechanical Engineering, Stanford University; former Vice President for Energy, Google This program was recorded in front of a live audience at the Commonwealth Club of California on September 15, 2014.

During dry times, water is a precious liquid asset – and our savings are depleting. Will historic drought drive us to improve our conservation habits?

What are the issues that link the Latino community to the environmental movement? For many, it comes down to la familia. Latinos, who make up nearly 40 percent of California’s population, still tend to live in the state’s most polluted areas, in close proximity to freeways and ports. That translates to increased rates of asthma among Latino children. Other community issues include lack of green space, reduced access to bus service and the internet, and economic barriers to things like electric cars and home ownership. According to Adrianna Quintero of the Natural Resources Defense Council, for Latinos, climate change is less a political issue than personal: it’s “about protecting family members…about thinking about the ties that bind us to people in other parts of the world, whether we arrived two years ago, 10 years ago, or were here before the borders were drawn.” As the three panelists note, Latinos have long embraced the culture of conservation. They point to examples from their own experience – reusing foil, taking grocery bags to the store, sharing resources with extended family members. “I think most Latinos are conservationists,” says Orson Aguilar, Executive Director of The Greenlining Institute, “and I think the question is, is it something cultural, is it something in our DNA, or have we been forced to conserve given our economic circumstances?” Whatever their reasons, Quintero points out that 9 out of 10 Latinos surveyed support action to fight climate change. “Those are enormous numbers,” she says. “It shows that we've underestimated this community for years. We've underestimated the power, we've underestimated the commitment to protecting the environment and we're doing that to our own disservice truly. We need to recognize that there's a tremendous amount of awareness and power in this community.” In this election year, how can the environmental movement engage the diverse community of Latinos to demand change in their own communities, and beyond? Catherine Sandoval, Commissioner, California Public Utilities Commission Orson Aguilar, Executive Director, The Greenlining Institute Adrianna Quintero, Senior Attorney, The Natural Resources Defense Council. This program was recorded in front of a live audience at The Commonwealth Club of California on February 7, 2014

Governor Rick Perry believes a Texas-style spirit of innovation and competition could solve America’s economic woes and lead to energy independence.

From Egyptian irrigation systems to Roman aqueducts to the dikes and canals of The Netherlands, the world’s civilizations have long found innovative ways to harness and conserve their water supply. But with California entering the third year of an historic drought, what 21st century technologies are on the horizon to help us deal with an ever-shrinking pool of water? Peter Yolles is the CEO of Watersmart Software, which takes a grass-roots approach to the issue by educating residential and commercial customers on how to save water. For most residential customers, says Yolles, saving water is part of the social compact. “Research tells us that only 1 out of 10 people will change their behavior to save money.” Yolles says. “Only 1 out of 10 people will change their behavior to save the environment. But 8 out of 10 will do so because of what’s happening around them.” Comparing water usage within a community, he says, is the first step. “That really motivates people to say, “Gosh, I’m using a lot more than my neighbors. What can I do to save water?” Tamin Pechet is the Chairman of Imagine H20, which seeks out and funds start-ups in the water industry. He says the need for new ideas is greater than ever. “Over the past couple of decades, the pressures on our water system have increased,” says Pechet. “When we face an acute event, like a drought or…a heavy series of rains that causes more water to enter into our storm and sewer systems, we don’t have the same level of excess capacity to deal with that as we used to. We essentially need a new wave of innovation to address those problems.” And a new wave of entrepreneurs and innovators are out there, exploring solutions from desalination to wastewater treatment to mining satellite data. Despite dire predictions for California’s reservoirs and rivers, Pechet says the future of water technology is promising. “There’s a lot of really cool stuff out there,” he told the Commonwealth Club audience. “The history of water in civilization is one of innovation. And so just about anything that you dream up…is something that someone could innovate and come up with. If you look hard enough, you can find a company doing it.” Steven Hartmeier, CEO, mOasis Tamin Pechet, CEO, Banyan Water, Chairman, Imagine H2O Peter Yolles, CEO, WaterSmart Software This program was recorded in front of a live audience at The Commonwealth Club of California on March 11, 2014

What’s so funny about climate change? Stand-up economist Yoram Bauman uses humor to explain carbon tax, cap and trade and the ‘Five Chinas’ theory.

What’s really preventing us from enacting environmental change? Blame our brains, says Daniel Goleman, author of Ecological Intelligence. As he explains it, “The problem comes down to a design flaw in the human brain.” Evolution fine-tuned our brains to protect us from immediate survival threats – lions, tigers and bears. But long-term dangers, such as those that threaten our planet today, don’t register. “The problem is that we don’t perceive, nor are we alarmed by, these changes,” says Goleman. “And so we’re in this dilemma where we can show people, “Well, you know, your carbon footprint is this,” but it doesn’t really register in the same way as “there’s a tiger around the block.” Facts alone aren’t enough, he adds, “We need to find a more powerful way of framing them…a way which will activate the right set of emotions and get us moving.” George Lakoff, a linguistics professor at U.C. Berkeley, sees the issue as a moral, rather than environmental, crisis: “…the greatest moral crisis we have ever been in. It is the moral issue of our times and it’s seen just as an environmental issue.” But morality can mean different things to different people. This sets up a debate that quickly goes from the political to the personal, as Josh Freedman, author of Inside Change, points out. “When we start saying, “okay, they’re good, and they’re bad,” what happens is we’re actually fueling this threat system that is what’s in the way of us actually solving these problems.” So what is the solution? How do we retune our primitive brains – and those of our political and business leaders — to focus on a less than clear, less than present danger? Throughout the discussion, several key avenues rose to the top: economics, education and emotional appeal. If major institutions can be persuaded to divest from environmentally unsound companies, says Lakoff, “then what will happen is that the prices of the stocks will go down for those energy companies. When they go down that way, they stay down…you have an opportunity to shift investment away in a way that has an exponential feedback loop.” Educating today’s youth was a powerful and recurring theme for all the speakers. “What kids learn and tell their parents is important,” Goleman said. “Schools are a big counterforce that we can do a much better job of deploying in this battle for minds and heart.” Despite our primitive wiring, the speakers concluded, we humans do have the capacity for the ecological intelligence – and the morality – to effect global change. “Your morality is what defines who you are as a human being,” says Lakoff, “it’s who you are emotionally and morally as a human being that matters in your life, what you do every day. This isn’t a matter of compromise…we have, like, 35 years to turn this around, period. That’s not long.” “All change starts on the inside,” says Freedman, “If we can support children and adults to connect with that capability and to develop what’s already there, then things are going to get a lot better.” Daniel Goleman, Author, Ecological Intelligence: The Hidden Impacts of What We Buy (Crown Business, 2010) Joshua Freedman, CEO, Six Seconds; Author, Inside Change: Transforming Your Organization With Emotional Intelligence (Six Seconds, 2010) George Lakoff, Professor of Cognitive Science and Linguistics at the University of California at Berkeley and author of many books, including The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics (Penguin Books, 2009) This program was recorded in front of a live audience at the Commonwealth Club of California on May 1, 2014.

Biotechnology promises weed-resistant crops, bigger yields, more food for a growing population. But are genetically modified fruits and vegetables safe? Are they healthy? “Man has been improving crops from the beginning of time, whether it’s the tomato or the corn or all of our fresh fruits and vegetables,” says Robert Fraley of Monsanto. “There’s a whole set of tools that we’re going to need to be able to meet the challenge of food production for the future.” “This is about chemical companies selling chemicals,” says Andrew Kimbrell of the Center for Food Safety. “It’s not about feeding the earth. We have yet to see a GMO crop that has greater yield, that does anything about malnutrition, about a better taste, a lower cost.” In the face of climate change and its agricultural challenges, is biotechnology the answer? Should we be working to strengthen the world’s rural farming communities? Or is there a sustainable balance between Big Ag and the family farm? This program was recorded in front of a live audience at the Commonwealth Club of California on June 11, 2014. Robert Fraley, Chief Technology Officer, Monsanto Company Nathanael Johnson, Food Writer, Grist; Author, All Natural: A Skeptic’s Quest to Discover If the Natural Approach to Diet, Childbirth, Healing, and the Environment Really Keeps Us Healthier and Happier (Rodale, 2013) Andrew Kimbrell, Founder and Executive Director, Center for Food Safety Jessica Lundberg, Seed Nursery Manager, Lundberg Family Farms

Today’s two billion middle class consumers will more than double globally over the next two decades. But while cities in China, India and other developing countries will be teeming with citizens in need of housing, cars and electronic gadgets, natural resources are dwindling. The silver lining? Consumer demand has sparked a third industrial revolution - one that is driving massive innovation, from Teslas to smart meters to less wasteful building methods. How are companies adapting to meet the demands of a changing world? Matt Rogers co-authored “Resource Revolution: How to Capture the Biggest Business Opportunity in a Century.” “If you see two and a half billion new people entering the middle class, you say, my goodness, we are going to run out of resources,” says Rogers. But in researching the book, he says, they found enormous potential instead. Changing the way we both produce and use resources, Rogers adds, will avert the economic and environmental disasters that seem to threaten us. “Companies and technologies are in fact changing fast enough,” concludes Rogers. “It’s going to be one crazy ride for the next 20 years, but…we’re going to end up in a very good place.” John Hofmeister, Former President, Shell Oil Company Amy Myers Jaffe, Executive Director, Energy and Sustainability, UC Davis Graduate School of Management Matt Rogers, Director, McKinsey & Co.; Co-Author (with Stefan Heck), Resource Revolution: How to Capture the Biggest Business Opportunity in a Century (New Harvest, 2014)

Climate change is risky business – but how risky is it for business? With temperatures predicted to rise anywhere from one to four degrees this century, droughts, floods and extreme weather present risks that will impact American families, businesses and habitats. Rebecca Shaw of the Environmental Defense Fund sees a global attitude shift towards adaptation. One example is the wine industry. “As climate shifts, there will be some places where wine grapes are grown today that won’t be suitable in the future,” she says. A move north may be imminent, and some growers are already doing that. But as competition for resources heats up between agribusiness, communities and wildlife, sacrifices may be in order. “We’re really going to have to think about what we’re going to grow here,” cautions Shaw. “Some crops are going to be less viable because water will be more scarce in the future.” Later in the program, financial industry experts discuss shifts on Wall Street wrought by climate change. As Lisa Goldberg of Aperio notes, climate change awareness is nothing new. “But in terms of its impact on economic markets, I think that it’s just really now coming to the consciousness of mainstream investors.” Recent high-profile divestments have put large-cap fossil fuel companies under Wall Street’s microscope. But is shareholder pressure an effective tool for change? “Just having that conversation publicly is a huge step,” says shareholder advocate Andrew Behar. “I think it’s a real milestone.” This program was recorded in front of a live audience at the Commonwealth Club of California on June 3, 2014. Guests - Part I: Stephen Bennett, Senior Vice President, Verisk Climate Noah Diffenbaugh, Associate Professor, School of Earth Sciences, Stanford University Rebecca Shaw, Associate Vice President and Lead Scientist, Environmental Defense Fund Guests - Part II: Andrew Behar, CEO, As You Sow Lisa Goldberg, Director of Research, Aperio Group; former Director of Research, MSCI Josh Schein, Senior Portfolio Manager, Morgan Stanley

Tim Koopman is a fourth-generation rancher; his family has been raising cattle on their ranch in Alameda County since 1918 and he now heads the California Cattlemen’s Association (CCA). David Robinson Simon is the author of a book that lambasts industrialized meat production. What did these two advocates from “opposite sides of the steer” have to say to each other when they sat down to debate the ethical, nutritional and environmental costs of animal agriculture? Host Greg Dalton started things off on the hot-button topic of animal cruelty. According to Simon, large factory farms have lobbied heavily to eliminate anti-cruelty protections for their industry. “So what we’ve seen the last several decades is that literally, anti-cruelty protections that once protected farm animals from abusive behavior have simply been eliminated in virtually every state in this country.” Koopman said that the demonization of his industry is based on inaccuracies; ranchers, he says, care about their animals. “It’s disturbing for us as livestock producers to have this perception that production basically lives on the backs of animals that are abused from the time they’re born until the time they’re slaughtered.” He was quick to point out that his 200-some head of cattle are treated with respect, nurtured and allowed to roam freely. And he adds that the 3,000 members of the CCA are equally vigilant. “Our membership is very cognizant of and very aware of… animal treatment, all the good things that go along with the nurturing of these animals. We will fight against the mistreatment of animals just as much as David or anybody else would.” Dalton next brought up the connection between livestock, methane emissions and climate change. According to the UN publication Livestock’s Long Shadow, nearly twenty percent of all greenhouse gases can be attributed to the livestock industry. Koopman challenged that figure, saying it was closer to three percent; Simon, not surprisingly, contends that the UN figures are conservative. Both men agree, however, that methane emission is a problem that needs to be addressed. Ironically, grass-fed cattle may be making things worse, not better, says Simon: “The unfortunate result is that they produce four times as much methane as grain-fed animals and so we get this very bizarre result that organically-fed cattle are not necessarily more eco-friendly than inorganically raised animals.” One solution, says Koopman, is genetic improvement, which has led to an overall reduction in the number of cows nationwide. Fewer cows, he points out, means less gas. But there are other reasons to believe ranching is straining our resources. “It takes on average, five times as much land to produce animal protein as it does plant protein,” says Simon. “It takes 11 times the fossil fuels and it takes 40 times or more water to produce animal protein than plant protein… that’s a major sustainability problem.” Koopman disagrees. With two-thirds of the land in the U.S. not farmable, he sees cattle ranching as a necessary part of global food sourcing. “We’ve got an increasing world population with huge demand for protein as a part of their diet. And on the absence of grazing livestock and having that land available to produce food, I think we would be in a lot worse shape than we are.” David Robinson Simon, Author, Meatonomics: How the Rigged Economics of Meat and Dairy Make You Consume Too Much – and How to Eat Better, Live Longer, and Spend Smarter Tim Koopman, President, California Cattlemen’s Association This program was recorded in front of a live audience at The Commonwealth Club of California on February 24, 2014

An emerging area of economics aims to put a price on nature as a way of justifying preserving it in societies dominated by the wisdom of markets. A mountain stream, for example, provides many economic benefits beyond people who own property near it or drink water from it. The same is said of bees that pollinate our food, wetlands that cleans water, and trees that drink up carbon dioxide. If nature were a corporation it would be a large cap stock. Putting a precise tag on something long seen as free is a conceptual leap. However many large companies are starting to realize the extent to which their profits rely on well operating ecosystems. Larry Goulder, Professor of Environmental and Resource Economics, Stanford Tony Juniper, Associate Professor, University of Cambridge Programme for Sustainability Leadership; Special Advisor to The Prince of Wales International Sustainability Unit This program was recorded in front of a live audience at The Commonwealth Club of California on July 25, 2013

Who should take responsibility for reducing the amount of plastic debris that litters our cities, waterways and oceans? While many consumers have given up their plastic grocery bags, most still rely on the convenience of plastic water bottles, liquid soap and fast food in styrofoam containers. “Many of our companies are looking at bio-based materials and other kinds of plastics,” says Keith Christman of the American Chemistry Council. “High density polyethylene, made from sugarcane, is one of the largest uses today of bioplastics.” But is plant-based plastic the answer? As Molly Morse of Mango Materials points out, without oxygen to break them down, bioplastics can last as long as or longer than conventional plastic. Her company is working to create plastic out of methane gas harvested from wastewater treatment plants. “It can break down in the ocean,” she says. Bridgett Luther, President of Cradle to Cradle Products Innovation Institute, helps steer companies toward more responsible solutions for design, manufacturing and packaging their products. She points out that this approach led to market success for one company that eschewed the use of non-recyclable foam in their chairs. “ [Herman Miller] developed one of the fastest selling office chairs ever, the Aeron Chair. The end of use of that Herman Miller chair was a lot of super valuable materials that can be easily recycled.” The household cleaning company Method Products has been harvesting discarded plastic from beaches in Hawaii to produce their Ocean Plastic bottle. “Using the plastic that’s already on the planet is a solution that we have today,” says co-founder Adam Lowry. “So I tend to favor solutions that we can employ right now rather than saying, “Yes. The technology is coming.” Despite these promising steps, all agree that it’s going to take a village — manufacturers, consumers and legislators — to work together if we’re going to rid our world of plastic waste. Keith Christman, Managing Director for Plastics Markets, American Chemistry Council; Co-chair, Global Action Committee on Marine Litter Adam Lowry, Co-founder and Chief Greenskeeper, Method Products PBC Bridgett Luther, President, Cradle to Cradle Products Innovation Institute Molly Morse, CEO, Mango Materials This program was recorded in front of a live audience at The Commonwealth Club of California on January 30, 2014