Global Product Management Talk

Brainmates Brainrants #6 - Please Don't "Fail Fast" Natalie Yan-Chatonsky interviews the Brainmates team of Adrienne Tan, Nick Coster and Roy McBurney about the miscoceptions of failure in the real world. We’ll explore what it means to ‘fail fast’, what sort of business environments it makes sense to ‘fail fast’ & when it doesn’t. We’ll also consider how large enterprise wanting to achieve the same outcomes as startups can quickly launch products to their target markets and meet customer’s unmet needs.   The Brainmates Team info@brainmates.com.au To keep up with brainmates follow us on: Web: www.brainmates.com.au Facebook: www.facebook.com/brainmates Twitter: @brainmates YouTube: www.youtube.com/brainmates Slideshare: www.slideshare.net/brainmates 

David Nixon, Senior Director of Competitive Intelligence at Oracle joins Sean Campbell and Scott Swigart of Cascade Insights 1. How do you handle competitive intelligence efforts when you're dealing with a company that from the perspective of that company's customers, they really buy solutions, they buy ecosystems of products - they don't always really buy a point solution anymore, given the size of customers that a company like Oracle is typically dealling with and   2. How does CI as a discipline need to evolve in response to that? 3. When you're thinking about a solution, generally 2 competitors don't have exactly the same overlapping offerings - how does that asymmetry impact the analysis?

Steve Cohn, CEO/Founder of ProdThink on How I Used Lean to go from Idea to Paying Customers Steve says, "ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor. Delighted to discuss the tactics I used to validate the need/pain point without writing any code, get our first customers using $50/day marketing budget, iterate on features to determine the “needle movers”, validate pricing and determine the Go-To-Market model." About Steve Cohn My personal motto is: I try hard to be a good Father, Husband and Entrepreneur. ProdThink is my 3rd startup. I sold my first two to LivingSocial and TripAdvisor. I have had prior roles at DoubleClick, Quantcast, IBM and Merrill Lynch. I have an MBA from Harvard and an undergrad degree from George Washington. I have two high-energy boys (5 and 2 year old) and a very supportive wife. Twitter: @spcohn About ProdThink ProdThink puts collaboration to work: allowing product managers to engage with users and stakeholders to gather quantitative and qualitative data. With this groundbreaking tool, product teams are empowered to make informed product development decisions efficiently. ProdThink was created by product managers for product managers to save vital resources ahead of development. For more information visit https://www.prodthink.com.  Resources: http://bit

Brainmates Brainrants #6 - The Future of Product Management Natalie Yan-Chatonsky interviews Roy McBurney, Nick Coster and Adrienne Tan. Since returning from the Product Management Festival in Zurich, discussing what they agreed with and what they reacted to. 1. What will the profession look like in 20 years? 2. Where is the profession heading? 3. What does the future hold for product managers? The Brainmates Team info@brainmates.com.au To keep up with brainmates follow us on: Web: www.brainmates.com.au Facebook: www.facebook.com/brainmates Twitter: @brainmates YouTube: www.youtube.com/brainmates Slideshare: www.slideshare.net/brainmates

Analyzing a competitor: Importance of Search Traffic from the perspective of a competitive intelligence or market intelligence professional with Sean Campbell and Scott Swigart of Cascade Insights Look at website statistics, Google trends, ad planner tools, key word examples, site statistics, overall traffic and regionally to determine how true a company's growth pattern really is. When companies are doing research, most of the time they're faced with new market, new trend, new customers. Look at ecosystem to determine who are the players, are they growing, do they have momentum? Determine what percentage of an average sales process is impacted by web traffic.  

Mike Moyer, Entrepreneur & Author on Funding Your Company Without Funds And Slicing Pie: the Fairest Way to Divide Start-up Equity  You and a partner go in “50/50” on a new business. You do all the work, he owns half the company. Now what? Slicing Pie outlines a simple method for dividing equity in an early stage company that tells you exactly the right number of shares for each participant. All other methods of dividing up equity create problems- all of them. Slicing Pie gives you a way to acquire the things you need to build your business without cash. This is the perfect discussion for anyone who wants to start their own company. Mike Moyer teaches Entrepreneurship at Northwestern University and the University of Chicago Booth School of Business. He is the author of Slicing Pie, How to Make Colleges Want You, College Peas, and Trade Show Samurai. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago Resources: 

Brainmates Brainrants #5 These sessions are short interviews about a practical Product Management topic that the Brainmates team wants to share. Please let us know if you have any Product Management topics that you want to hear about and we will be happy to share our views, Insights and opinions.  The Brainmates Team info@brainmates.com.au To keep up with brainmates follow us on: Web: www.brainmates.com.au Facebook: www.facebook.com/brainmates Twitter: @brainmates YouTube: www.youtube.com/brainmates Slideshare: www.slideshare.net/brainmates

Ken is a partner at Google Ventures where he helps lead Startup Lab. Prior to joining Google Ventures, Ken was a group product manager at Google. In his more than six years at Google, Ken led product initiatives for Docs, Calendar, Google Mobile Maps, and Google+.   Ken joined Google with the acquisition of JotSpot, where he was vice president of products. Before JotSpot, Ken led product management at Yahoo Search. Back in the day when he was a software engineer, he was one of the first 50 employees of CNET and the founding CTO of Snap (which became NBC Internet).   Ken has written extensively about the craft of product management, is an inventor of thirteen patents, and a competitive cyclist. He has a B.A. from Boston University and an M.S. from Rensselaer Polytechnic Institute.   Ken is speaking at the Startup Product Summit SF2 on October 12, 2013 at Broadway Studios in San Francisco which is like Tedtalks for Product excellence. Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP More information, registration and sponsorship opportunities available at http://startupproduct.com

There is more to Product Management than just building and launching new functionality to the market. At some point the product will need to contrbute to the business too. In this weeks Brainrant Natalie Yan-Chatonsky speaks with Roy McBurney to discuss the Business Management of Products. Can you explain what is meant by the business management of products?   What might some of the activities be when we undertake the business management of product?   Why is business management of the product important?   Is it the job of the Product Manager to do this?   If we’re not doing it now, how can we start? To keep up with brainmates follow us on: Web: www.brainmates.com.au Facebook: www.facebook.com/brainmates Twitter: @brainmates YouTube: www.youtube.com/brainmates Slideshare: www.slideshare.net/brainmates [Music supplied by Opuzz Music Library]

Brainrants from Brainmates Episode 3 Hosted by Natalie Yan-Chatonsky chatting with Nick Coster. What do you think are the differences between Product and Brand Management? What is more important, Product or Brand? Where does Brand and Product intersect? What are results when Product and Brand Management collaborate? www.brainmates.com.au Register for the Brainmates Product Bash in Sydney [Music supplied by Opuzz Music Library]

Anas Bahsas is Head of product management Toyota - Telematics in Saudi Arabia at Abdul Latif Jameel Company. He has more than 10 years of experience in Software management for enterprise , has been head of project management office and led large software implementation projects in his company. Anas traveled from Saudi Arabia to attend Product Bootcamp SF, Startup Product Summit SF2 and ProductCampSF October 10-12, 2013 http://sfproducttalks.com

As the end of the year approaches it is easy to let the planning process get a bit “relaxed”, yet it is critical to keep the product team focused to ensure a good start for the new year. In this week’s Brainrant, Nick Coster and Natalie Yan-Chatonsky share their thoughts on Lean Product Planning to keep the short term focus that delivers on long term goals. Show notes: What is a Lean Product Plan? What is the difference between a Lean Product Plan and any other type of product plan? What types of businesses should create a Lean Product Plan? Why are the benefits of having a Lean plan?   More information: http://www.brainmates.com.au/consulting/lean-product-planning

API As A Product - Opening up Businesses & Providing Avenues for Growth   Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay.    Delyn Simons heads up developer outreach at Mashery, where she and her merry band of evangelists engage directly with Mashery’s growing network of 216,000 API key-wielding developers. Mashery’s API ecosystem also includes 175+ businesses looking to partner with developers inside and outside the walls of their companies, including Klout, ESPN, Coca-Cola, USA TODAY, Expedia, and The New York Times. Mashery offers API management, services and strategy for companies that are transforming their products into platforms. Prior to Mashery, Delyn worked at eBay, CMP Media, Insero and Well Engaged/The Well.   Delyn is speaking at the Startup Product Summit SF2 on October 12, 2013 at Broadway Studios in San Francisco which is like Tedtalks for Product excellence. Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP More information, registration and sponsorship opportunities available at http://startupproduct.com

Brainrants from Brainmates Inaugural Show with Adrienne Tan, Nick Coster and Natalie Yan-Chatonsky   "New and Old Product Management", language was raised at the 2013 Product Management Festival in Zurich. 1. Is there such a thing as Old and New Product Management? 2. Why is this language emerging? 3. What does it mean for the Product profession? 4. What benefits does it drive? 5. What are the issues when we use this language?   http://www.brainmates.com  @brainmates music "Hurricane" intro courtesy of @BlameSally

Effective product teams not only understand which set of features must be present to justify a release, they have taken the time to carefully enumerate the ranking of each. A product backlog is a prioritized list of all the features and functionality needed to complete a project. A good product backlog is at the heart of any well-functioning agile team. A good product backlog does not automatically ensure good software. However, the lack of a good product backlog often results in incomplete software that does not meet the requirements of customers and stakeholders. The most effective product teams can demonstrate how their prioritization supports larger business priorities (and when the business priorities aren’t clear, these teams clarify them!).   Amy is speakering at ProductCampSF http://pcampsf.com   Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP Oct 10: Workshop Day: competitive space & Lean startup way. http://bit.ly/14SMcaC Oct 11 Startup Product Summit SF2 lightning talks w/experts & practitioners.http://bit.ly/1bvsOFm Oct 12 ProductCamp San Francisco! true community unconference http://pcampsf.com http://startupproduct.com