Landing Page Optimization on WebmasterRadio.fm

What if you could see the analytics of any of your competitors' websites? Mike Roberts (@mrspy) is the Founder and CEO of SpyFu and Nacho Analytics. He’s also one of the most interesting people in online marketing. A digital marketing pirate, if you will. Mike founded Nacho Analytics because he’s passionate about the bootstrapper entrepreneurs of the world. You know - the people grinding away drinking coffee at midnight. He wanted to empower them, to disrupt the system. So now, Mike is making data and analytics broadly available for everyone. In this episode, you’ll hear why he's pricing this so anyone can access it, and what Google said when they learned he was pumping his data into Google Analytics for easy access.

Dr. Diane Hamilton is an expert in emotional intelligence and behavioral science. She is an author, radio host of “Take the Lead Radio,” and creator of the Curiosity Code Index - which we will dive into on this episode.Curiosity is a topic that is at the core of everything marketers do. We're all about experimenting,  discovering data, and getting answers when it comes to website redesigns, launches, and campaigns.What drives the desire to get these answers? Curiosity. And curiosity is a doorway into the mystical peak experiences called "flow."In some areas of our lives, we all find ourselves obsessing about how things work, why they work that way, and what we could do to make things better. Unfortunately, the area of our lives that we spend the most time on isn't the one we are most curious about: our work.Listen in as Dr. Hamilton discusses the four factors that limit our curiosity.Resources and links discussed:Connect with Dr. Hamilton Check out the Curiosity Code Index Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

Dr. Diane Hamilton is an expert in emotional intelligence and behavioral science. She is an author, radio host of “Take the Lead Radio,” and creator of the Curiosity Code Index - which we will dive into on this episode.Curiosity is a topic that is at the core of everything marketers do. We're all about experimenting,  discovering data, and getting answers when it comes to website redesigns, launches, and campaigns.What drives the desire to get these answers? Curiosity. And curiosity is a doorway into the mystical peak experiences called "flow."In some areas of our lives, we all find ourselves obsessing about how things work, why they work that way, and what we could do to make things better. Unfortunately, the area of our lives that we spend the most time on isn't the one we are most curious about: our work.Listen in as Dr. Hamilton discusses the four factors that limit our curiosity.Resources and links discussed:Connect with Dr. Hamilton Check out the Curiosity Code Index Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

Tim Ash (@Tim_Ash) started his career in the ‘interwebs’ back in 1995, focusing on data-driven websites. On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization. To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What’s their relationship to your business? Listen in as Tim explains why you should always work backward when it comes to a redesign. Start with your end users. Understand your audience. Then build.

Tim Ash (@Tim_Ash) started his career in the ‘interwebs’ back in 1995, focusing on data-driven websites. On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization. To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What’s their relationship to your business? Listen in as Tim explains why you should always work backward when it comes to a redesign. Start with your end users. Understand your audience. Then build.

Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights. We install something like Hotjar on every one of our client sites when optimizing. Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continually evolving, getting easier to use and less expensive. These are the tools that buy you more time to be creative, ground breaking and successful. We start off the podcast talking about all of the things Hotjar brings to the table under a single subscription. Then we talk about the outcome of leveraging tools like this – how do they actually empower marketers serve their online prospects better? Listen to the Podcast. It’s well worth it.

Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights. We install something like Hotjar on every one of our client sites when optimizing. Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continually evolving, getting easier to use and less expensive. These are the tools that buy you more time to be creative, ground breaking and successful. We start off the podcast talking about all of the things Hotjar brings to the table under a single subscription. Then we talk about the outcome of leveraging tools like this – how do they actually empower marketers serve their online prospects better? Listen to the Podcast. It’s well worth it.

In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency. That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned. Garrett tells us how to solve these problems in this week’s episode.

In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency. That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned. Garrett tells us how to solve these problems in this week’s episode.

Key Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves.

On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns.   In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later. Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts. If you're contemplating a website redesign, this is a must-listen

Key Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves.

On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns.   In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later. Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts. If you're contemplating a website redesign, this is a must-listen

Tim Ash speaks to the founder of Testing.Agency about the common mistakes that split testers make, the limitations of tactical testing and the need for periodic site redesigns, and Ton's past life as a techno-music DJ in Holland. Don't miss this final episode of the LPO podcast!

Tim Ash speaks to the founder of Testing.Agency about the common mistakes that split testers make, the limitations of tactical testing and the need for periodic site redesigns, and Ton's past life as a techno-music DJ in Holland. Don't miss this final episode of the LPO podcast!