Fundraising Fundamentals
Summary: Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.
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- Artist: Tony Martignetti
- Copyright: Copyright 2011 Chronicle of Philanthropy
Podcasts:
Catch up on trends in fundraising in a conversation recorded at the 2014 Fundraising Day in New York last month.
An organizer of the annual giving day shares advice on how to participate in the event this fall.
An expert shares the steps you can take to bring the practice to your nonprofit.
Peter Rosenberg is a partner at the Bridgespan Group.
Map a clear strategy with specific outcomes you're trying to achieve, says one expert.
Claire Meyerhoff is the editorial director of Planned Giving Marketing LLC.
An expert on marketing planned gifts shares her "back to basics" advice for getting donors to include your nonprofit in their wills.
Pushing Philanthropy to Focus on Results
Guests: Roger Craver, The Agitator (theagitator.net), and Jann Schultz, senior director of integrated fundraising and communications at Project Hope (projecthope.org).
Ask your donors for feedback and provide attentive customer support so they will give again and again.
Marcy Heim, a life and fundraising coach, author and speaker.
Thinking of donors as partners instead of sources of money will make them happy and bring better fundraising results, says one expert.
Guests: Roger Sametz is president and CEO of Sametz Blackstone Associates, a brand consultancy. Suzanne Zellner is vice president for corporate sponsorship at WGBH Boston.
Help your board members understand your group’s mission and its activities, and be sure they know how to describe it to others, say two experts.
Guest: Gail Bower, author of How to Jump-Start Your Sponsorship Strategy in Tough Times.
