The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business
Summary: Stories turn songs into symphonies, events into memories, and lives into legends. In our crowded world, “knowing your story” cuts through the noise so you can make your mark — whether you want to sell more books, increase profits, or just make a difference. At Sterling & Stone, Story is our business. The Story Studio Podcast is where we explore ways we can all tell our stories better.
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- Artist: Johnny B. Truant, Sean Platt, and David Wright
- Copyright: Copyright 2013 Sterling & Stone, LLC
Podcasts:
The community has been asking us about what we outsource and delegate to others. We’ve grown a lot over the past years, and it’s become more important for us to focus on what we do best. Today, the guys discuss what they outsource, as well as the thought process behind those choices. Johnny starts with […]
Our last live brainstorming show was a hit and a source of inspiration for writers who think they don’t have good idea. Due to popular demand, we’re doing another one of these with a slightly different angle. We asked our Facebook fans to give us ideas for characters, settings, and situations! Join Johnny, Sean, and […]
**SPOILERS!** Since our last breakdown of movie moments writers can learn from, we’ve gotten interesting feedback, including people calling Sean ‘less of a writer.’ So today the guys are doubling down and bringing to light even MORE movie moments that all of us can learn from. What is an ‘earned moment?’ That and more on […]
Jim Heskett is a mystery noir author (why also enjoys snark), and he’s got a crazy life. And a toddler. Today, Dave and the guys talk to Jim about how he manages to hack his time and release book after book. That’s what it takes to make it as an indie author, so supercharge your […]
Today’s show was quite a surprise for Sean and Johnny. We don’t have one guest… we have three. The show revolves around an open and frank discussion of how four people collaborated on a train from Chicago to New Orleans, and in the city for a week, to create a single, cohesive story. There was […]
Everyone has a story. It’s not the chronological story that matters. Today, our guest, Lisa Bloom, digs into what it means to tap into your core story, the empathetic one that matters to others, just like your characters’ stories matter to your readers. The best part? Dave is the guinea pig and Lisa goes to […]
Want some great tips on promoting your book for Sterling & Stone’s OWN Fiction Hacker? Then you’re in for a treat today. Tammi Labrecque joins the guys to teach you how to promote your books and hack into the indie fiction market. She’ll help save you time, effort, and painful mistakes when it’s time to […]
Dave suggested we call this episode ‘How to Earn Your List.” It’s a topic that’s easy to oversimplify, but it’s actually a challenge to write whatever you want to write as an indie author. Today, the guys talk about some of the things you have to consider, and how you can succeed in the huge […]
This year we hosted our second annual Smarter Artist Summit, packed full of great speakers, a crowd of supportive and enthusiastic writers, and Austin Dave. Today, the guys talk about their biggest takeaways, what they learned that surprised them, and how it will change their day-to-day business. The guys talk about takeaways from Chris […]
Everyone has ups and downs, and lots of us feel like the downs outnumber the ups. The power of persistence is a skill we need to learn. Gary Jonas is a master of persistence. He began with traditional publishing, went to screenwriting, and has now embraced indie publishing. Gary brings a message of hope for […]
We’ll be the first to admit it’s almost impossible to sell short stories. But we found someone who’s actually doing it and succeeding. Gregory Norris joins the guys to discuss his tactics and strategies for selling short stories, and how you can, too. Gregory sold over 54 short stories last year, and it’s major part […]
Want a lateral, out of the box way to get discoverability without having to pay stacks of money to get it? Today’ guest, Riley Ford is the woman who said “I want to take on BookBub.” And she had a PLAN to do it. Riley shares the framework of discoverability, and how YOU as an […]
Robert McKee is a guru of story, and Johnny and Sean went to the Story seminar. Today, they’re discussing a lot of what they learned, what they disagreed with, and how they’ll apply it to their own indie publishing careers. If you love the study story, or if you want to pick up some killer […]
We’ve been working on StoryShop for a long time now. It’s been time well spent, and we’re finally ready to unveil it. The first iteration of the software wasn’t up to our standards, but after going back to the drawing board, we’ve NAILED IT! Today, the guys talk with our software developer, Seth, and we […]
As authors, we tend to push very hard to market during book launches and specials, but between those pushes, our focus on marketing falls to the wayside. Today, the guys discuss how you can create evergreen marketing that doesn’t require a lot of maintenance, but can bring you extra sales. Books are essentially passive […]
