Startup BizCast - The Small Business Advice Podcast

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: First off … Happy Halloween!!! As you formulate plans to promote your small business, you may consider advertising. Unfortunately the advertising landscape is overcrowded and, sometimes, too expensive. If you’re coming to these conclusions, you might look into alternative […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: When you meet someone new and try to describe your small business, do you fumble around? Do you feel like you’re not really impressing them? What you need is a pre-prepared elevator speech. An elevator speech is a short […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode, we’re talking graphics. A first impression is important in business, and when you have a small business it’s absolutely critical. A great business logo can let people know you have a professional operation. My guest this […]

In this episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, it’s time to discuss when you SHOULDN’T start a small business. I give my top five reasons for not making the big leap. Hopefully no one will take this as me being negative. Small business ownership is wonderful […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode of the small business podcast that’s shorter than your coffee break, we talk about etiquette. It’s not how to use your silverware or hold a teacup, but rather EMAIL etiquette. With email being used as a […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Startup BizCast is back, after a one week break that was necessitated by my client load from EndGame Public Relations. In this week’s episode, I go solo to give 10 tips to help small business owners who are fortunate […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: We’ve talked about search engine optimization on this podcast before, but there’s a search engine function that might even be more useful to businesses that sell products or services only in a specific area. Local search can give search […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In small business you can’t just rest on your laurels once you’ve built a successful organization. It’s best to make moves that will help it continue to grow. This growth can take a number of forms, including expansion to […]

There have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we’ve not discussed how to actually write a small business news release. This week I’m rectifying that problem! In episode 13, I go solo (i.e. with no interview) […]

Like it or not, as a small business owner you are in sales. No matter what type of business you own, you need to use sales tactics on a daily basis. In this episode, we’re joined by Bill Caskey. Bill is the founder of professional sales training company Caskey Training, and co-host of the Advanced […]

I’m on vacation, but the show goes on! In this solo episode, I give five tips on improving your site’s search rankings. To give you a preview (taking a suggestion from a comment on this blog), here are the tips: 1) Write good page titles 2) Maintain your website 3) Blog 4) Gather links 5) […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Happy 10th show to Startup BizCast! In episode 10 of the small business advice podcast that’s shorter than your coffee break, we talk about knowing when it’s time to strike out on your own. If you’ve ever thought about […]

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Pickle SHOW NOTES: Getting television news coverage for you or your small business can give your company a big boost, because the TV station is giving you a third party endorsement as an expert in your field. While most business owners understand […]

I was recently told by an acquaintance that RSS feeds have been explained to him a number of times, but despite that he still doesn’t understand the technology. This isn’t the first time I’ve heard this. RSS, or Really Simple Syndication, is a great tool for small business owners to get the word out about […]

I talked in episode #5 about the best places to distribute your online news release. Now it’s time to talk about how to structure your release and how NOT to structure your release, so you get the most bang for your buck. As I mentioned in my episode preview, I hadn’t planned to talk about […]