Future of Advertising

Yes. It's our fifth podcast but I'm still calling this one episode 4. The last one was a bonus collation of leftover nuggets - so it doesn't really count. And I've tinkered with the format. The previous format was getting a bit bloated and was pretty time consuming to produce. The new format is just one interview and one special feature. And me filling in the gaps with jibber-jabber. Hopefully, it means I can start producing them faster. So, what do we have in store for this episode? An interview with Stanley Johnson Stan is the brains behind the fantastic BrandDNA blog - and Creative Director of Wunderman in Melbourne. He talks about: • how he started in the industry • making the move from Australia to the UK and back again • the difference between the Australian and British ad industries • what true integration involves • the generation that will cause the true media revolution • challenging the idea of the two person creative team • the problems with the divisions within the industry Top five tips from Ed Robinson Ed is the Creative Director and one of the founders of The Viral Factory. He's the man behind some of the most successful online films, including last year's wonderful Diesel SFW XXX film. I took some home-made choc chip cookies and a microphone along to his office to capture his wisdom. Here's a sneaky peek at his top 5 tips: • Make something relevant • Make it honest • Make it with love • Seed it wisely • Be brave And I also mercilessly plugged my digital dare interactive YouTube experiment. You can find it here, if you haven't seen it already: http://davebirss.wordpress.com/2011/06/08/are-you-up-for-a-digital-dare/

There are a number of interviews that were just too long to fit into the first three episodes, so you can find the leftovers right here in this Bumper Bonus edition. Here's the ear candy we've got in store for you: An interview with Ogilvy's Rory Sutherland Rory discusses the limited economic benefits that are associated with new technology, talks about the importance of education in our industry and tell us about his life after the IPA. An interview with NMA's Mike Nutley Mike talks about the opportunities in IPTV, the addition of social elements into broadcast and how we need to use each channel for its own strengths. An interview with Billy Mawhinney If all the advertising talk is too much for you, here's some stories about Billy's adventures with Sir Paul McCartney. And a little chat about Blue Peter - where Billy reveals a lesser-known fact about me (I still don't know where he found that out!) --- The fact that I had to create this podcast of leftover nuggets has shown me that I have to rethink the way I'm doing the podcasts. I'll be trying a new format in the next episode with just one interview per episode. Look out for that coming soon. *** Please rate and review on iTunes. Or a drop us an email to podcast@getadditive.com to give us your feedback *** I like what you're wearing. It really suits you. Bye x

OK. I'm sorry. This podcast is long overdue. And it's also duly overlong. I was hoping to put it live nearly a month ago but I've been too busy. (That's the curse of running a new business as well.) And I've struggled to edit it down, so it's broken the 60 minute mark. Ooops. However, there's some great treats in store for you in this episode. We kick off with an interview with Mike Nutley, the Editor in Chief at NMA. He talks to us about digital, how consumers are more nimble and advanced than the marketing industry, the renewed focus on integration and lots more. Then my daughter passes judgement on some recent advertising work. If you want to play along, take a look at KitKat's YouTube Channel, the Harley Davidson TV ad and the Diet Coke TV ad. I also talk to Billy Mawhinney, who was one of the big names in advertising when I was starting out as a crappy little Copywriter in Scotland. He very kindly gave up some of his holiday time to chat to me over Skype. He talks about the changes he's seen in the industry, enduring human truths and throws in the occasional football analogy. You can see more of what he talks about here. And finally, Nathan McDonald from We Are Social shares his wisdom on how to approach social media. The next release will be a Left-Over Bonus Episode where we have all the stuff from Rory Sutherland, Mike Nutley and Billy Mawhinney that we couldn't fit into their own podcasts. If you've not subscribed already, you can now do so with iTunes. If you do so, please leave a rating (five stars would be nice). And please, please, please drop me a line to tell me if you like it, suggest people to interview or find out how to become a sponsor.

This month we’ve got: • An interview with Rory Sutherland, the outgoing president of the IPA, Spectator columnist, TED speaker and Vice Chairman of Ogilvy. Well, to be honest, this is just the first half of his interview. Rory had so much to say that we had to split his interview into two parts. The second half will be released very soon. • There’s an interview with Kevin Duncan, the author of numerous business and marketing books. We mainly talked about his two Greatest Hits books that summarise 20 influential books apiece. You'll find links to all his books and apps on the blog. • Glen Taylor, the founder of Taylor James, shared his big five tips on creative production. Go along to TaylorJames.com and take a look at what they do. It's pretty awesome! • And, of course, there’s a review of some advertising by my 11 year old daughter. This time she has a look at Anchor’s TV ad, an IKEA banner ad and the Go Compare commercial. • Plus I launch a competition to win part of my personal CD collection. All you have to do is correctly identify the advertising jingles I play on a variety of low quality instruments. • And please drop me a line and give me some feedback - podcast@getadditive.com Loveyabye, Dave

Presented by Dave Birss. And including: • An interview with Dave Trott from CST Amongst other things, Dave discusses the bullshit of branding, why he doesn’t give a damn about the advertising industry, alternatives to the classic creative team and how to present digital work. With plenty of classic Trotty anecdotes and yarns. • Top tips on Augmented Reality from Andrew Elia of CrossPlatform.tv Andrew is behind some of the most impressive AR stuff around. I won’t give away his tips here – you’ll need to listen to the podcast to get them. But they’re useful for anyone who’s got an interest in doing Augmented Reality. • Advertising review A scathing look at popular advertising from Dave's 11 year old daughter. She may be young but she doesn’t pull any punches.