HBR IdeaCast

Jeff Bussgang, a venture capitalist who teaches entrepreneurship at Harvard Business School, knows from personal experience and having funded many startups that there’s more than one way into that world. You don’t have to have a technical background. Excellent communication skills and a high emotional IQ are startup skills, too. Bussgang, the author of “Entering StartUpLand,” walks through the process of finding your dream job in a new company.

Dorie Clark, a marketing strategy consultant, answers a burning question: how do people make money off of what they know? She outlines the options for experts who want to monetize their knowledge. Clark explains, using herself and other successful solopreneurs as examples, how to earn revenue from public speaking, podcasting, e-books, and online courses. She also goes over what to charge and when to get an assistant. Clark teaches at Duke University’s Fuqua School of Business and is the author of the new book “Entrepreneurial You.”

Satya Nadella, Microsoft’s third CEO, opens up about his effort to refresh the culture of the company and renew its focus on the future. He reflects on important life lessons he learned growing up in India, immigrating to the U.S., and working for Microsoft for 25 years. Nadella thinks of the past, he says, for the sake of the future—of technology, public policy, and work. His new autobiography is "Hit Refresh."

Jennifer Riel, an adjunct professor at the Rotman School of Management, presents a model way to solve problems: integrative thinking. It’s taking the best from two inadequate options to come up with a successful solution. She gives examples from the film industry to show how CEOs have put the process to work. Riel is the co-author, along with Roger Martin, of the book “Creating Great Choices: A Leader’s Guide to Integrative Thinking.”

Annie McKee, a senior fellow at the University of Pennsylvania and author of the book “How to Be Happy at Work,” tells the story of her journey to happiness—starting with her early job as a caregiver for an elderly couple. Even in later, higher-paying work, McKee saw that pursuing prestige and success for the wrong reasons ruined people’s personal and professional lives. She discusses how misplaced ambition, obsession with money, and fatalism are traps anyone, in any kind of job, can fall for—and how to not let that happen to you.

Mark Mortensen, an associate professor of organizational behavior at INSEAD, discusses the research on "multiteaming"—when employees work not only across multiple projects, but multiple teams. It has significant benefits at the individual, team, and organizational levels. Among them: multiteaming saves money. The cost—stretched employees—is hard to see. And that is where the tension, and the risk, lies. Mortensen is the co-author, with Heidi K. Gardner, of “The Overcommitted Organization” in the September–October 2017 issue of Harvard Business Review.

Sue Ashford, a professor at the University of Michigan’s Ross School of Business, breaks down her decades of research on leadership—who achieves it, and how a group grants it. She explains that the world isn’t divided into leaders and followers. Instead, it’s a state that everyone can reach, whether they’re officially in charge or not. She also explains why shared leadership benefits a team and organization. Ashford offers tips on how to effectively grow leadership in yourself and your employees.

Raffaella Sadun, a professor at Harvard Business School, explains why seemingly common-sensical management practices are so hard to implement. After surveying thousands of organizations across the world, she found that only 6% of firms qualified as highly well-managed — and that managers mistakenly assumed they were all above average. She is a co-author of “Why Do We Undervalue Competent Management?” in the September–October 2017 issue of Harvard Business Review.

Forest Reinhardt and Michael Toffel, Harvard Business School professors, talk about how a giant, global enterprise that operates and owns assets at sea level is fighting climate change—and adapting to it. They discuss what the private sector can learn from the U.S. Navy’s scientific and sober view of the world. Reinhardt and Toffel are the authors of “Managing Climate Change: Lessons from the U.S. Navy” in the July–August 2017 issue of Harvard Business Review.

Richard Clarke, former counterterrorism adviser to U.S. presidents Bill Clinton and George W. Bush, has made a career of investigating disaster warnings. The way he sees it, catastrophes can happen at any time, so why should decision makers ignore a Cassandra? Now a cybersecurity firm CEO, Clarke is an expert at figuring out who is a conspiracy theorist and who is a credible source. He explains his method through a few case studies—on the Bernie Madoff Ponzi scheme, the Fukushima nuclear plant meltdown, and others—from his new book, “Warnings: Finding Cassandras to Stop Catastrophes.”

Steve Blank, entrepreneurship lecturer at Stanford, UC Berkeley, and Columbia, talks about his experience of coming to Silicon Valley and building companies from the ground up. He shares how he learned to apply customer discovery methods to emerging high technology startups. And he explains why he believes most established companies are still failing to apply lean startup methodology in their corporate innovation programs. Blank is the author of the HBR article, "Why the Lean Start-Up Changes Everything."

Kabir Sehgal, a corporate strategist, Grammy-winning producer, investment banker, bestselling author, and military reserve officer, talks about building and thriving in a portfolio career. He discusses the benefits of pursuing diverse interests, the tradeoffs and productivity discipline demanded by that career choice, and he offers tips for managing a schedule with multiple work activities. And he argues we should stop calling these second careers "side hustles." Sehgal is the author of the HBR article, “Why You Should Have (at Least) Two Careers.”

Erik Brynjolfsson, MIT Sloan School professor, explains how rapid advances in machine learning are presenting new opportunities for businesses. He breaks down how the technology works and what it can and can’t do (yet). He also discusses the potential impact of AI on the economy, how workforces will interact with it in the future, and suggests managers start experimenting now. Brynjolfsson is the co-author, with Andrew McAfee, of the HBR Big Idea article, “The Business of Artificial Intelligence.” They’re also the co-authors of the new book, “Machine, Platform, Crowd: Harnessing Our Digital Future.

Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed how running shoes are designed and made. Knight discusses the company's enduring culture of innovation, as well as the succession process that led to former runner and Nike insider Mark Parker becoming CEO.

Erin Meyer, professor at INSEAD, discusses management hierarchy and decision-making across cultures. Turns out, these two things don’t always track together. Sometimes top-down cultures still have strong consensus-driven decision-making styles — and the other way around. Meyer helps break down and map these factors so that managers working across cultures can adapt. She’s the author of the article, "Being the Boss in Brussels, Boston, and Beijing" in the July-August 2017 issue of Harvard Business Review.