Summary: A Dick Staub Interview with Malcolm Gladwell. Gladwell has a knack for taking complex subjects and reducing them to their simplicity. His The Tipping Point: How Little Things Can Make a Big Difference is an example. In this fascinating interview we explore how certain ideas, products and movements take on a life of their own, and how others don't; the consequences are significant for anyone who desires to influence culture. For the rest of this interview click HERE
