![PopTech Audio: PopCasts show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/053/095/small/poptech-audio-popcasts.jpg)
Summary: <p>Geneticist George Church believes that genome sequencing can bring us closer to personalized medicine. Several years ago, Church launched the Personal Genome Project, a public database that connects genes to diseases as well as physical and biological characteristics. 100,000 volunteers are expected to contribute by 2010.</p>