SPP 037 – Using KDP Select to Drive Sales




The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business show

Summary: After our holiday break (wherein we produced "shows" but Sean and I basically just whored ourselves out for two episodes in a row), we're back to discuss KDP Select and free promotions to drive sales of your books. Voicemail first We're backed up on voicemail, but this got us partially caught up. Here's what we covered: 1. Gareth gave us holiday feedback 2. Stefanovich (sorry; I don't know how to spell it) gave us her impression of what a "marketing funnel for writers" meant (from episodes 33 and 34) in her own words and more or less nailed it 3. I'll get to the third voicemail in a minute, below. I asked for advice on managing my email list I've got a big list from my (Johnny's) website, but the problem is that a lot of those people joined based on the businessy, entrepreneurial, and even tech stuff I used to talk about but no longer do. I now do my human potential "Legendary" stuff and writing/publishing, and wanted to know how to "convert" that list. Sean's advice, as he's facing the same thing, was to ignore the problem. Seriously. He said just to keep sending what I wanted to send (like free book promos) and the people who wanted to leave the list would leave it. Garrett asked about using KDP Select free promotions to drive sales This was such a great topic -- and was something that I had so many questions about myself, seeing as I just released Fat Vampire 3 a few days ago -- that we made it the show's main topic. The discussion that followed was VERY convoluted and I kept giving Sean virtual smackdowns because he was saying one thing and then contradicting himself. That asshole. We got it all sorted in the end, and it's some seriously detailed and great advice. But I'm not detailing that shit here. You'll have to listen. Enjoy! To view the video version of this episode, go to: Self Publishing Podcast #37 - Using KDP Select to Drive Sales