Summary: For celebrity starlets like Lindsay Lohan, Britney Spears and Paris Hilton, any publicity is good publicity. But for your business, the only good publicity is, well, good publicity. In this episode, Ian talks to Susan Summers, president of Susan Summers and Associates, a Marketing and Media Relations consultancy based in Toronto, about how businesses can build relationships that can lead to positive media coverage. Susan is also the author of a new book entitled building media relationships.
