Summary: In late 2010, I had the pleasure to contribute an article to RainToday, and have enjoyed my association ever since. And the other day, it was a pleasure to welcome the Rain Group's President, Mike Schultz, and Co-President John Doerr on to Intrepid Radio. Mike and John have just published a new book, Rainmaking Conversations: Influence, Persuade And Sell In Any Situation, a great new read about how to succeed in sales. You can learn more about the book here. On the show, we talked about why they wrote this book, and why they wrote it now. We discussed how to start a meaningful conversation that leads to sales, the most common mistakes that kills sales, the 16 principles of influence in sales, and the importance of treating prospects like human beings. You can purchase the book below (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes]
