Summary: Episode 26 brings intrepid friend Dan McDade to Intrepid Radio! Dan is the author of The Truth About Leads, and President and CEO of Pointclear, a prospect development company. Dan and I delved a little deeper into the Lead Generation portion of his book, so we talked about the challenges of direct marketing in developing leads, and the particular importance of list development and market segmentation. Dan also shares the power behind a multi-touch, multi-media, and multi-cycle sales process, and why so many sales people quit too early in the process. [this section is worth listening to...] Dan will return soon to continue our conversation. You can purchase the book here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes]
