Summary: As I said on the broadcast, I launched this show to enable me to connect with people like John Jantsch, of Duct Tape Marketing. I've been learning from John since I launched Intrepid over four years ago. It was a pleasure to visit with him. To launch the show, John talked about how he started Duct Tape Marketing, why he named it Duct Tape, and explained how his Duct Tape Consulting Network works. He shared the most common mistake that most small business people make, and explained the importance of implementing the Duct Tape marketing system. We discussed his most recent book, The Referral Engine. Referrals are a critical component in generating new business for most small business, but yet most small businesses have no process in place to maximize and encourage more referrals, and this is the main reason John wrote the book. John and I talked about the importance of podcasting for small business people, as a content-generator, means of increasing referrals, and as a prospecting strategy. Finally, John reported what he says to small business people who remain uncertain about social media, and how they will suffer without it. You can purchase The Referral Engine here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes]
