Summary: An honor to be joined by author, blogger, and marketing strategist Christopher Penn on Intrepid Radio. Chris blogs from Awaken Your Superhero, and just recently published a new book called Marketing White Belt: Basics for the Digital Marketer. On the show, Chris and I talked about the new book, what he means by "Awaken Your Superhero" and we discussed the differences between grand strategy, campaign strategy, and tactics. Chris also shared some invaluable advice around email marketing, the most common mistakes people make with email marketing, and finally, we talked about the importance of web analytics. A quick word about Chris' book, Marketing White Belt. I downloaded the book to my kindle, and quite honestly, really enjoyed the refresher course in SWOT analysis, marketing strategy, and applying the 4 "P's" to modern marketing. If you are in marketing (read: all of us), this book is worth your time! You can purchase the book here (affiliate link): [join my free newsletter and receive intrepid marketing insights] [subscribe to the blog feed] [subscribe to my podcast via iTunes]
